"Do Not Touch" is a song recorded by

MiSaMo MiSaMo (; stylized in all caps) is the first sub-unit of the South Korean girl group Twice formed by JYP Entertainment. The group consists of Twice's Japanese members, Momo, Sana, and Mina. They debuted in 2023 with the extended play ''Masterp ...

. It was released as the lead single of their debut extended play ''

Masterpiece A masterpiece, , or ; ; ) is a creation that has been given much critical praise, especially one that is considered the greatest work of a person's career or a work of outstanding creativity, skill, profundity, or workmanship. Historically, ...

''. The song was pre-released for

streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

and digital download on July 14, 2023.

Release and promotion

On February 9, 2023,

JYP Entertainment JYP Entertainment Corporation () is a South Korean Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate founded in 1997 by Park Jin-young, J. Y. Park. Operating as a record label, talent ...

announced that the trio would debut as MiSaMo with an extended play on July 26. On June 14, they revealed the tracklist and "Do Not Touch" was confirmed as the lead single. The song was pre-released digitally on July 14 with an accompanying music video. On July 21, MiSaMo performed "Do Not Touch" for the first time on TV Asahi's ''

Music Station , stylised in all caps, is a Japanese music television program. Broadcasting live weekly on TV Asahi since October 24, 1986, it currently airs from 9PM-10PM on Fridays. The program is also colloquially known as , , and . The show is currently sy ...

''. On August 19, the group performed "Do Not Touch" on ''Venue101 Presents MiSaMo Masterpiece Show'', a special live broadcast of

NHK , also known by its Romanization of Japanese, romanized initialism NHK, is a Japanese public broadcasting, public broadcaster. It is a statutory corporation funded by viewers' payments of a television licence, television license fee. NHK ope ...

's music program ''Venue101''. They also performed the song on NHK's New Year's Eve television special, ''

Kōhaku Uta Gassen , more commonly known simply as ''Kōhaku'', is an annual New Year's Eve television special produced by Japanese public broadcaster NHK. It is broadcast live simultaneously on television and radio, nationally and internationally by the NHK net ...

'', on December 31.

Composition

"Do Not Touch" is an R&B song that highlights the charm, color and maturity of the three members. Lyrically, it discusses the importance of consent in relationships, and contains the message that everyone is a noble being worthy of respect. Its lyrical concept is a play on the phrase "Do not touch" used as a warning against touching artwork in

art galleries An art gallery is a room or a building in which visual art is displayed. In Western cultures from the mid-15th century, a gallery was any long, narrow covered passage along a wall, first used in the sense of a place for art in the 1590s. The long ...

. The song is composed in the key of E♭ minor with a tempo of 150 beats per minute.

Music video

The music video for "Do Not Touch", directed by Guzza, was released on July 14, 2023, the same day as the song's release. It opens with MiSaMo posing like statues in a "luxurious castle compound" and is interspersed with black-and-white dance scenes reminiscent of

Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most Cultural impact of Beyoncé, ...

's " Single Ladies" music video. The sets and costumes used in the music video reference several classical paintings, including

Botticelli Alessandro di Mariano di Vanni Filipepi ( – May 17, 1510), better known as Sandro Botticelli ( ; ) or simply known as Botticelli, was an Italian painter of the Early Renaissance. Botticelli's posthumous reputation suffered until the late 1 ...

's ''

The Birth of Venus ''The Birth of Venus'' ( ) is a painting by the Italian artist Sandro Botticelli, probably executed in the mid-1480s. It depicts the goddess Venus (mythology), Venus arriving at the shore after her birth, when she had emerged from the sea ful ...

'',

Jean-Honoré Fragonard Jean-Honoré Fragonard (; 5 April 1732 (birth/baptism certificate) – 22 August 1806) was a French painter and printmaker whose late Rococo manner was distinguished by remarkable facility, exuberance, and hedonism. One of the most prolific art ...

's '' The Swing'', and

Gustav Klimt Gustav Klimt (14 July 1862 – 6 February 1918) was an Austrian symbolist painter and a founding member of the Vienna Secession movement. His work helped define the Art Nouveau style in Europe. Klimt is known for his paintings, murals, sket ...

's ''

The Tree of Life, Stoclet Frieze ''The Tree of Life, Stoclet Frieze'' (French: ''L'Arbre de Vie, Stoclet Frieze'') is a painting by the Austrian symbolist painter Gustav Klimt. It was completed in 1909 and is based on the Art Nouveau (Modern) style in a symbolic painting genre. ...

''. It ends with a shot of the members transforming into a framed painting in an art gallery; the painting is behind a rope barrier with a sign stating "Do not touch".

Credits and personnel

– vocals, rap, background vocals * Elley – background vocals *

Mayu Wakisaka is a singer-songwriter, composer, and lyricist based in Tokyo, Japan. Mayu grew up in Osaka, Japan, and studied law at Kyoto University. In 2007, she quit law school to pursue her career as a singer-songwriter and moved to Los Angeles. While stu ...

– vocal director, lyricist * MRey – producer, programming, bass, drum, guitar,

keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Mus ...

synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...

* Gu Hye Jin –

recording engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproducti ...

* Lee Sang Yeop – recording engineer * Tony Maserati –

mixing engineer A mixing engineer (or simply mix engineer) is responsible for combining ("mixing") different sonic elements of an auditory piece into a complete rendition (also known as "final mix" or "mixdown"), whether in music, film, or any other content of a ...

* David K. Younghyun – mixing engineer * Kwon Nam Woo –

mastering engineer Mastering is a form of audio post production which is the process of preparing and transferring recorded audio from a source containing the Audio mixing (recorded music), final mix to a data storage device called a master recording, the source ...

Charts

Release history

References

External links

* * {{MiSaMo Single chart called without artist Single chart called without song 2023 debut singles 2023 songs JYP Entertainment singles Songs in Japanese Songs written by Park Jin-young Warner Music Japan singles MiSaMo songs