''Do Good ~~Design~~: How Designers Can Change The World'' is a book by Canadian designer David B. Berman, with a foreword by

Erik Spiekermann Erik Spiekermann (born 30 May 1947) is a German typographer, designer and writer. He is an honorary professor at the University of the Arts Bremen and ArtCenter College of Design. Biography Spiekermann studied art history at Berlin's Free Uni ...

, published by Peachpit Press in January 2009. The book was co-published by the

American Institute of Graphic Arts The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. The ...

(AIGA). The book was printed and bound by Courier, a company whose ethics and sustainability practices align with David Berman’s. The book was printed to minimise as much waste as possible. The paper manufacturer was also chosen for its sustainability practices, along with the publishers.

Content

The book discusses

graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

ing, and

social responsibility Social responsibility is an ethical concept in which a person works and cooperates with other people and organizations for the benefit of the community. An organization can demonstrate social responsibility in several ways, for instance, by do ...

, often in connection with environmentalism. Berman focuses especially on the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. The book is divided into three sections:

The Creative Brief: Disarming the Weapons of Mass Deception

Berman first introduces the problems that the book will be focusing on: climate change and overconsumption. He details how design contributes to these problems through case studies. He then transitions to the next section by asking how change can be made.

The Design Solution: Convenient Truths

In this section, Berman further discusses the why and how of making change with design.

The Do Good Pledge

The book finishes with a call to action in which Berman urges readers to take his “Do Good” pledge, which is available on his website. By taking the pledge, professionals commit to: be true to their professions and themselves, and to spend at least ten percent of their professional time creating a positive impact. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person (other than Berman himself) to take the Do Good Pledge on Berman's website.

Editions

*Chinese language edition Chinese language edition
/ref> official release: Beijing, October 27, 2009 at World Design Congress, with foreword by Min Wang (head of graphic design Beijing Olympics, chief of design at Chinese Academy of Fine Arts). *Korean language edition released July 2010. *2013 revised English-language edition *Spanish language edition released July 2015.

References

{{reflist

External links

Official website and library of link extensions to the book's content

Official Do Good Design blog by David Berman
2009 non-fiction books Graphic design Books about the media Marketing books Canadian political books