PT Djarum (; ) is an Indonesian ''

kretek Kretek () is a type of Indonesian cigarette made with a blend of tobacco, cloves and other flavors. They are available filtered or unfiltered. The word "kretek" itself is an onomatopoetic term for the crackling sound of burning cloves. Partl ...

'' (clove cigarette) manufacturer and conglomerate based in Kudus,

Central Java Central Java (, ) is a Provinces of Indonesia, province of Indonesia, located in the middle of the island of Java. Its administrative capital is Semarang. It is bordered by West Java in the west, the Indian Ocean and the Special Region of Yogya ...

. It produces dozens of domestic and international brands. Djarum Black, Super, and L.A. Lights are among the most popular products of Djarum. Under its direct parent, PT Dwimuria Investama Andalan (also known as Djarum Group), it has non-cigarette business lines in technology, banking, and food. The company owns the PB Djarum, a professional badminton club, the Italian football club

Como Como (, ; , or ; ) is a city and (municipality) in Lombardy, Italy. It is the administrative capital of the Province of Como. Nestled at the southwestern branch of the picturesque Lake Como, the city is a renowned tourist destination, ce ...

, and was the main sponsor of Liga 1, Indonesia's top football league from 2005 to 2011.

History

In 1951, Oei Wie Gwan, an Indonesian businessman who immigrated from China in 1920, acquired NV Murup, a nearly defunct cigarette company in Kudus,

. NV Murup's most popular brand of cigarretes was called ''Djarum Gramofon'' (); Gwan shortened the name to ''Djarum'' (needle). The company nearly collapsed in 1963 when its factory was destroyed in a fire around the time of Oei's death. Oei's sons Budi and Bambang Hartono took over the company and began the process of rebuilding it. The company began producing machine-rolled kretek in the late 1970s, but it also continues to produce hand-rolled kretek made by manual labourers. In 2016, Djarum and several other tobacco companies in Indonesia were implicated by

Human Rights Watch Human Rights Watch (HRW) is an international non-governmental organization that conducts research and advocacy on human rights. Headquartered in New York City, the group investigates and reports on issues including War crime, war crimes, crim ...

for the use of child labor without hand protection. Through its expansion into various other non-cigarette sectors, including food, drink, banking, garments, and technology, in the 1980s and 1990s Djarum became one of the top five largest conglomerates within Indonesia. By 2010, Djarum Group was the largest conglomerate in Indonesia. After the

1997 Asian financial crisis The 1997 Asian financial crisis gripped much of East Asia, East and Southeast Asia during the late 1990s. The crisis began in Thailand in July 1997 before spreading to several other countries with a ripple effect, raising fears of a worldwide eco ...

, the company became a part of a consortium that bought

Bank Central Asia PT Bank Central Asia Tbk, commonly known as Bank Central Asia (BCA), is an Indonesian bank founded on 21 February 1957. It is the largest private bank in Indonesia, with assets amounting to Rp 5.529,83 trillion (US$308,5 billion) as of 2022. It ...

(BCA) from BPPN. BCA is the largest private bank in Indonesia and was formerly a part of the

Salim Group The Salim Group is Indonesia's biggest conglomerate and refers to companies where the Salim family holds majority ownership. Its assets include Indofood Sukses Makmur, the world's largest instant noodle producer; Indomobil Group, one of Indon ...

. Presently, the majority stake of the bank (51%) is controlled by Djarum. In 2004, Djarum acquired a 30-year

BOT Bot or BOT may refer to: Sciences Computing and technology * Chatbot, a computer program that converses in natural language * Internet bot, a software application that runs automated tasks (scripts) over the Internet **Spambot, an internet bot ...

contract from the government to develop and renovate

Hotel Indonesia The Hotel Indonesia Kempinski Jakarta is one of the oldest and best-known hotels in Jakarta, Indonesia. Located in Central Jakarta, it was one of the first 5-star hotels in Southeast Asia and remains a major landmark of Jakarta. Its fame is often ...

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

under the Grand Indonesia superblock project. The Djarum badminton club, PB Djarum, was founded in 1974 by Budi Hartono. Its players, such as

Liem Swie King Liem Swie King (; born 28 February 1956) is an Indonesian badminton player who excelled from the late 1970s through the mid-1980s. He won the All England in 1978, 1979 and 1981. He was one of the world's leading singles players of his era. A w ...

and Alan Budikusuma, have won numerous championships for Indonesia. Djarum's ''kreteks'' enjoyed a high level of popularity among smokers in the United States during the clove cigarette fad of the 1980s. Since 2009, most flavoured cigarettes in the United States have been banned following the passing of the Family Smoking Prevention and Tobacco Control Act. To circumvent the ban, Djarum's clove products are now marketed as "filtered cigars" and are wrapped in a black paper. They are packaged in boxes of 20.

Non-cigarette business lines

Involvement in sports

* PB Djarum (badminton club funded by Djarum Foundation) *Sponsorship of Indonesian top league: **

2005 2005 was designated as the International Year for Sport and Physical Education and the International Year of Microcredit. The beginning of 2005 also marked the end of the International Decade of the World's Indigenous Peoples, Internationa ...

–

2007 2007 was designated as the International Heliophysical Year and the International Polar Year. Events January * January 1 **Bulgaria and Romania 2007 enlargement of the European Union, join the European Union, while Slovenia joins the Eur ...

as ''Liga Djarum Indonesia'' **

2008 2008 was designated as: *International Year of Languages *International Year of Planet Earth *International Year of the Potato *International Year of Sanitation The Great Recession, a worldwide recession which began in 2007, continued throu ...

–

2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...

as ''Djarum Indonesia Super League'' *

(football club) via SENT Entertainment *Garuda Select (football talent development acceleration program)

Products

File:Djarum Vanilla.jpg, Djarum

Vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). ''Vanilla'' is not Autogamy, autogamous, so pollination ...

File:Djarum Cherry.jpg, Djarum

Cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...

File:Djarum Menthol.jpg, Djarum

Menthol Menthol is an organic compound, specifically a Monoterpene, monoterpenoid, that occurs naturally in the oils of several plants in the Mentha, mint family, such as Mentha arvensis, corn mint and peppermint. It is a white or clear waxy crystallin ...

References

Works cited

* * * *

External links

*{{Official website, https://www.djarum.com Tobacco companies of Indonesia Privately held companies of Indonesia Tobacciana Indonesian brands Hartono family 1951 establishments in Indonesia Manufacturing companies established in 1951