Divinity is a
private Spanish television channel owned by
Mediaset España
Mediaset España (), full name Mediaset España Comunicación, S.A., is a Spanish media company, controlled by the Italian company MFE - MediaForEurope. Its divisions include the generalist free-to-air TV channels Telecinco and Cuatro, thematic c ...
, whose programming is aimed to target women. Divinity began test broadcasts on 1 March 2011 before fully launching on 1 April 2011.
LaNueve project
With the expansion of the number of channels in 2010, before the merger of
Telecinco
Telecinco is a Spanish free-to-air television channel operated by Mediaset España. The channel was previously known as Tele 5, because it had first begun its experimental transmissions on 10 March 1989, and a year later, it was officially laun ...
and
Cuatro, Telecinco was considering launching a free channel dedicated to women. The channel would have been launched on 1 September 2010 as "LaNueve" (The Nine) corresponding to its
logical channel number on
digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consume ...
.
Its programming would have included: current affairs, entertainment, fiction series and informative spaces for women.
A month after the announcement, Telecinco announced that the project was dropped and replaced by a children's channel,
Boing.
The project was finally resumed and La Nueve started broadcasting on 2 January 2013. The programmes are mainly repeats of series previously shown on the other Mediaset channels, especially Telecinco and Divinity.
Divinity
On 23 February 2011, several internet portals echoed the launch of two new channels by Telecinco, one for men and the other for women, which suggested the comeback of LaNueve.
The next day on 24 February 2011, Telecinco confirmed by a press release that a new channel aimed at women was to launch.
The new channel was named as Divinity, with programming similar to that of LaNueve.
On 1 March 2011, Telecinco began test broadcasts of Divinity, before its launch on 1 April 2011. Divinity uses frequencies previously occupied by
CNN+
The Cable News Network (CNN) is a multinational news channel and website headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently ow ...
.
References
External links
Official site
{{Authority control
Channels of Mediaset España Comunicación
Television stations in Spain
Television channels and stations established in 2011
Women's interest channels
Spanish-language television stations