A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

and

merchandising Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative w ...

tool that has a direct impact on product

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...

Artwork A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...

or statuary may also have a display stand to hold items securely for viewing.

Features

From a functional perspective, a display should focus on the

consumer A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of

interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. With a keen eye for detail and a Creativity, creative flair, an ...

, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design. Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast

disassembly A disassembler is a computer program that translates machine language into assembly language—the inverse operation to that of an assembler. The output of disassembly is typically formatted for human-readability rather than for input to an asse ...

and convenient transportation. Display stands are commonly manufactured from

corrugated fiberboard Corrugated fiberboard, corrugated cardboard, or corrugated is a type of packaging material consisting of a fluted corrugated sheet and one or two flat linerboards. It is made on "flute lamination machines" or "corrugators" and is used for maki ...

, fluted

polypropylene Polypropylene (PP), also known as polypropene, is a thermoplastic polymer used in a wide variety of applications. It is produced via chain-growth polymerization from the monomer Propene, propylene. Polypropylene belongs to the group of polyolefin ...

(aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can be full colour printed and supplied as flat-packs, ready for quick assembly.

References

External links

* {{Retail Advertising techniques Advertising tools Promotion and marketing communications Retail store elements Packaging Museum design

Features

See also

References

External links