Discovery Kids, stylized as discovery k!ds, is a brand name owned by
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...
. Starting as a television block within
Discovery Channel
Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience.
It init ...
, the brand expanded as a
separate television channel in October 1996.
Discovery Kids on NBC was an American
children's
A child () is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking countries, the legal definition of ''child ...
programming block
Block programming (also known as a strand in British broadcasting) is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.
Overview
Block programming involves scheduling a ...
that aired on
NBC
The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...
from October 5, 2002, to September 2, 2006.
Most of Discovery Kids' worldwide channels, as well as its website for children's activities and consumer products, have been either rebranded or shut down. Following the Warner Bros. Discovery merger in 2022, the brand was replaced by the
Cartoonito
Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish language, Spanish suffix " ...
brand. As of 2025, Discovery Kids-branded channels continue to exist in
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
and
Latin America
Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
. An unbranded morning programing block based on the Latin American channel also exists in the United States on
Discovery Familia
Discovery Familia is an American Spanish-language family-oriented specialty television channel owned by Warner Bros. Discovery. It launched on November 1, 2007, after Discovery Communications merged its pre-existing Spanish-language channels, D ...
.
Channels
Current channels
*
Discovery Kids India (launched 2012)
*
Discovery Kids Latin America (launched 1996)
Former channels
*
Discovery Kids on NBC (2002–2006)
*
Discovery Kids Australia (2014–2020)
*
DKids, broadcast in
Middle East and North Africa
The Middle East and North Africa (MENA), also referred to as West Asia and North Africa (WANA) or South West Asia and North Africa (SWANA), is a geographic region which comprises the Middle East (also called West Asia) and North Africa together ...
(2016–2021)
*
Discovery Kids UK, time-shared with
Discovery Wings (both 2000–2007)
*
Discovery Kids Canada (2001–2009)
*
Discovery Kids Asia (2012–2016)
Rebranded channels
* Discovery Kids USA (''now''
Discovery Family
Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American Specialty channel, cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Di ...
) (1996–2010) – In 2009, the channel was turned into a 50/50 joint venture between
Discovery
Discovery may refer to:
* Discovery (observation), observing or finding something unknown
* Discovery (fiction), a character's learning something unknown
* Discovery (law), a process in courts of law relating to evidence
Discovery, The Discovery ...
and
Hasbro Entertainment
Hasbro Entertainment is a production company, production and distribution (marketing), distribution company owned and operated by American toy and multimedia company Hasbro and launched on August 16, 2023. It succeeds Allspark, previously known ...
and was relaunched as Hub Network in 2010. The channel has since been relaunched as Discovery Family in 2014 after Discovery acquired 10% of Hasbro's stake in the network.
* Discovery Kids en Español (2005–2007) – In 2007, the channel merged with Discovery Viajar y Vivir to become
Discovery Familia
Discovery Familia is an American Spanish-language family-oriented specialty television channel owned by Warner Bros. Discovery. It launched on November 1, 2007, after Discovery Communications merged its pre-existing Spanish-language channels, D ...
, effectively converting Discovery Kids en Español into daytime programming block. The block has been unbranded since 2014 and is now relegated to the morning hours.
See also
*
Discovery Family
Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American Specialty channel, cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Di ...
, previously known as Discovery Kids
*
List of programs broadcast by Discovery Kids
References
External links
{{Warner Bros. Discovery International
1996 establishments in the United States
Children's television networks
Preschool education television networks
Warner Bros. Discovery brands
Warner Bros. Discovery networks