Investigation Discovery (abbreviated as ID) is an Indian multinational
pay television
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
network dedicated to true-crime documentaries owned by
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...
broadcasting in
English and
Hindi
Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its
American counterpart and
Scripps.
[
The channel was rebranded as Discovery Jeet in 2018, and later was rebranded as Jeet Prime.] Due to poor ratings, the channel switched back as Investigation Discovery in 2020.
History
Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel. Later, on 1 February 2018, the channel rebranded as Discovery Jeet with English, Tamil
Tamil may refer to:
People, culture and language
* Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia
**Sri Lankan Tamils, Tamil people native to Sri Lanka
** Myanmar or Burmese Tamils, Tamil people of Ind ...
, Telugu audio feeds.
The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel. It aims to create 1000 hours of original content a year. The shows will also be available digitally via Netflix
Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
. The channel had a reach of 140 million on the day of launch.
Discovery announced plans to revamp the channel with dubbed content from Scripps after low ratings.
However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.
See also
* CNN International
Cable News Network International or CNN International (CNNi, simply branded on-air as CNN) is an international television channel and website, owned by CNN Worldwide. CNN International carries news-related programming worldwide; it cooperates ...
* Discovery Channel
Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience.
It init ...
* Pogo
References
External links
Official Facebook page
{{Portal bar, Television, India
Television stations in Mumbai
Hindi-language television stations
Hindi-language television channels in India
Television channels and stations established in 2014
Television channels and stations established in 2018
Television channels and stations disestablished in 2020
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
Warner Bros. Discovery India