Discovery Channel (often referred to as simply Discovery) is an Indian

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...

for the

Indian subcontinent The Indian subcontinent is a physiographic region of Asia below the Himalayas which projects into the Indian Ocean between the Bay of Bengal to the east and the Arabian Sea to the west. It is now divided between Bangladesh, India, and Pakista ...

. Launched on 15 August 1995. It is the Indian version of

Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...

. It is available in eight languages including

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

, English, Telugu,

Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...

Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...

, Bengali and

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...

while the

Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...

language has a separate dedicated channel DTamil. The channel can be viewed on digital cable and satellite television in India. The channel also available on its OTT services Discovery Plus.

History

The channel was launched on 15 August 1995. At that time the channel mostly aired shows from its American counterpart. On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of ''Deadliest Catch''). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a

monogram A monogram is a motif (visual arts), motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbo ...

that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song " I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape". In August 2013 (coinciding with ''Shark Week''), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program. On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the

Blue Swede Blue Swede () were a Swedish rock band fronted by Björn Skifs which was active between the years 1973–1979. Blue Swede released two albums of cover versions, including a rendition of " Hooked on a Feeling", which brought them international c ...

version of " Hooked on a Feeling". The static version of the globe icon uses a non-standard

projection Projection or projections may refer to: Physics * Projection (physics), the action/process of light, heat, or sound reflecting from a surface to another in a different direction * The display of images by a projector Optics, graphics, and carto ...

that shows all continents, reflecting Discovery's presence as an international brand. In 2021,

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

started streaming Discovery Channel along with its sister channels. Discovery also partnered with

Byju's Byju's (stylised as BYJU'S) is an Indian multinational educational technology company, headquartered in Bengaluru. It was founded in 2011 by Byju Raveendran and Divya Gokulnath. As of October 2024, various media outlets reported that Byju's v ...

Logos

File:Casi discovery channel.jpg, Logo Used by Discovery India from 2010 - 2016. File:Discovery Networks logo (3).svg, Logo Used by Discovery India From 2016 - 2019 File:2019 Discovery logo.svg, Logo currently used by Discovery India

Original programming

Current Programming

* ''

A Haunting ''A Haunting'' is an American paranormal drama anthology television series that depicts eyewitness accounts of alleged possession, exorcism, and ghostly encounters. The program features narrations, interviews, and dramatic re-enactments based ...

'' * '' American Digger'' * '' Asian Provocateur'' * ''Bear Grylls Survival School'' * ''Breaking Point: Commando School Belgaum'' * ''Devil's Canyon'' * ''Discovery Hits'' * '' Dual Survival'' * '' Ed Stafford: Into The Unknown'' * ''Expedition Unknown With Josh Gates'' * ''Gold Rush'' * '' Food Factory'' * ''Hour China'' * '' How Do They Do It?'' * '' How It's Made'' * ''India's Best Jobs'' * '' India's Citizen Squad'' * '' India's Ultimate Warrior'' * ''In Inner Mongolia'' * '' Man vs. Wild'' * '' My 600-lb Life'' * ''Man, Woman, Wild'' * ''

Naked and Afraid ''Naked and Afraid'' is an American reality series that airs on the Discovery Channel. Each episode chronicles the lives of two survivalists who meet for the first time naked and are given the task of surviving a stay in the wilderness for 21 ...

'' * ''River Monsters'' * ''Real Story Of...'' * ''Revealed: Slachen'' * '' Ross Kemp: Extreme World'' * ''Top 5 Stay Alive'' * ''Veer by Discovery'' * ''Walking The Himalayas'' * '' What Went Down'' * ''Wild Frank'' * '' You Have Been Warned''

Original Shows

This is the list of shows produced by Discovery India. * ''Chadar, the Ice Trail'' * ''Everest: Indian Army Women's Expedition'' * ''Ganges'' * ''Journey of India'' * ''India's Best Jobs'' * '' India's Citizen Squad'' * ''India: Living Traditions/Medical Miracle India'' * '' India's Ultimate Warrior'' * ''Revealed: Rashtrapati Bhavan'' * '' Revealed: The Golden Temple'' * ''Revealed: The Line of Control'' * ''Revealed: National Defense Academy'' * ''Revealed: Rann of Kutch * ''The Discovery of India'' *''Veer by Discover'' * ''Wildest India''

Associated channels

Discovery HD

Discovery HD (formerly known as Discovery HD World) is the HD time shift version of Discovery Channel India operated by

for the

. Launched on 5 March 2010. The channel runs time shift to main channel. It is available in eight languages including

, English, Telugu,

, Bengali and

while the

language has a separate dedicated channel Discovery Tamil. The channel can be viewed on digital cable and satellite television in India. The Discovery Channel has also launched its OTT services Discovery Plus recently.

DTamil

DTamil is a separate Tamil dedicated channel of Discovery Channel. The channel can be viewed on digital cable and satellite television in India. The channel is also available on its OTT services Discovery Plus recently.

Non-television ventures

Discovery School Super League

Discovery partnered with

for ''Discovery School Super League'', a critical thinking and aptitude-based quiz competition where students can go from representing their schools to representing their states in a nationally televised contest and win prizes along the way. DSSL is the national-level inter-school contest being telecasted on the Discovery channel. DSSL is an aptitude-based competition that provides a platform for students to compete and win awards. Students studying between Class 4 to Class 9 can apply for this contest. In 2022 season 5 was premiered.

Digital channels

Veer by Discovery

Veer by Discovery is India's first dedicated digital channel for the

Indian Armed Forces The Indian Armed Forces are the armed forces, military forces of the India, Republic of India. It consists of three professional uniformed services: the Indian Army, the Indian Navy, and the Indian Air Force.—— Additionally, the Indian Ar ...

. The debut series, "Battle Ops", premiered on Discovery Channel & Veer by Discovery digital channel on 26 January 2018. Other series on Veer include " India's Citizen Squad" and "Breaking Point: Indian Air Force Academy" (part of the larger Breaking Point franchise) among other shows.

Marketing and branding

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of ''Deadliest Catch''). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a

that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape". In August 2013 (coinciding with ''Shark Week''), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program. On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the

version of " Hooked on a Feeling". The static version of the globe icon uses a non-standard

that shows all continents, reflecting Discovery's presence as an international brand.

References

External links

{{Warner Bros. Discovery

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

English-language television stations in India Television stations in Mumbai 1995 establishments in Maharashtra Warner Bros. Discovery India Television channels and stations established in 1995