"Discounts" is a song by American rapper

Cupcakke Elizabeth Eden Harris (born May 31, 1997), known professionally as Cupcakke (often stylized as cupcakKe; pronounced "cupcake"), is an American rapper and singer-songwriter known for her Sexualization, hypersexualized, brazen, and often comical ...

. She independently released it as a single on June 26, 2020. It became her first charting single, debuting at number 10 on the'' Billboard'' Digital Songs component chart. The song received critical acclaim from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...

, who praised the production, vocal performance, solo songwriting and maturity.

Background and composition

"Discounts" and its precursor "Lemon Pepper" were released not long after Cupcakke's hiatus of late 2019. She announced her retirement after being disappointed with "corrupting the youth" with her hypersexualized music. After two months, Cupcakke returned to social media writing "Jesus fasted for 40 days... and so did I." In the Fantom-produced song, Cupcakke name-drops Azealia Banks and Megan Thee Stallion, and references Cardi B's bruised forehead after attempting to physically attack

Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...

at NYFW 2018.

Music video

After announcing it earlier that month, the video titled "Discounts" (The Movie), was officially released on July 28, 2020. In it, CupcakKe is working at a grocery store and chatting with a male friend when a rude customer interrupts her. She starts rapping as the scene flips between the store and a house where she is counting money with her crew. Mothers (some wearing COVID masks) and their kids are shown shopping for food before closing time. Finally, she is robbed at gunpoint and believes the lady who didn't get a discount at the store sent her boys in. She grabs a pair of assault rifles from beneath the counter and fires at the masked robbers. A new scene shows CupcakKe in a red room with neon letters " Drunk in Love" on the wall. Leather dominates the furniture and clothing. A more revealing strapless top shows the tattoos above her breasts and parts of her midriff. The rap continues as CupcakKe gets into a series of firefights with the masked men in the store. It concludes with her sneaking up behind one of them and knocking him out.

Reception

Critics described the song as "fierce" "fiery", and "bold". Jessica McKinney of '' Complex'' highlighted her "witty wordplay and rapid delivery". ''

BrooklynVegan ''BrooklynVegan'' is an American online music magazine founded in 2004 by David Levine. The company is headquartered in Brooklyn, New York, and originally focused on vegan food and the music community in and around New York City, before broadeni ...

'' wrote, "CupcakKe remains prolific ..She goes ''hard'' on this one".

Charts

References

{{authority control 2020 songs 2020 singles Cupcakke songs