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Digitec Galaxus AG is the biggest online retailer in
On 13 June 2005, they converted the company into an ''Aktiengesellschaft'' (
In November 2021, Galaxus expanded to Austria with galaxus.at.
In 2022, a new warehouse with almost four times the storage area is to be opened at the logistics site in
Galaxus generated sales of 286 million euros in the EU in 2023.
Digitec Galaxus AG has ten stores in German and French speaking parts of Switzerland. These stores act as showrooms, collection and return points for products as well as places to purchase and ask questions about them. Therefore, the company is not purely an online retailer. Digitec Galaxus AG follows an approach that is known as a multichannel or omnichannel strategy in the industry.
The company has stores in
From 2006 to 2009, Digitec Galaxus operated a warehouse in Kleindöttingen in the canton of Aargau, and since 2009 Digitec Galaxus has operated a warehouse in Wohlen on the site of the former Ferrowohlen steelworks. A new, fully automated small parts warehouse went into operation there in 2020 and was expanded in 2023. An EU hub in Weil am Rhein was put into operation at the end of April 2018. Foreign consignments are collected and cleared through customs there fully automatically before being handed over to Swiss Post for delivery. In 2019, a warehouse for large products was put into operation in Dintikon.
Galaxus has been operating a warehouse in Krefeld, Germany, since 2018. In 2023, the online retailer moved into a new warehouse at the same location with almost four times the storage space. The EU countries are supplied from Krefeld. In 2022, Galaxus employed around 100 people there.
Digitec Galaxus plans to build a new distribution center on the former site of the Utzenstorf paper mill, and is planning another warehouse in Rafz. At the beginning of 2024, Digitec Galaxus announced that it would be opening a warehouse in Neuenburg am Rhein in southern Germany. The warehouse area is around 90,000 m². Commissioning will take place in stages between 2025 and 2028.
Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
. The company is 70% owned by Migros
Migros () is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migros ...
and operates the Digitec and Galaxus online stores in Switzerland and neighboring EU countries. Galaxus is an online department store with a wide range of products, while Digitec specializes in IT and electronics. The company generated sales of 2.7 billion Swiss francs in 2023.
History
Digitec was launched in April 2001 by the three young entrepreneurs Oliver Nägeli (now Oliver Herren), Florian Teuteberg and Marcel Dobler under the name ''Nägeli Trading & Co''.
On 13 June 2005, they converted the company into an ''Aktiengesellschaft'' (corporation
A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...
). The business then traded under the name Digitec AG until 2014.
Fast-forward to May 2012 and Digitec AG was taking its Galaxus e-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
site online to expand its product range beyond consumer electronics. Extending their product line to include day-to-day items was the company's response to shrinking margins and meagre growth in the electronics trade.
In June 2012, Migros
Migros () is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migros ...
acquired a 30% share in Digitec for an estimated 42 million Swiss francs. And since 2015, Migros has been a majority shareholder
A shareholder (in the United States often referred to as stockholder) of corporate stock refers to an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the ...
in Galaxus AG with a stake of 70%.
On 2 September 2014, Digitec AG changed its name to Galaxus (Schweiz) AG. And on 28 July 2015, Digitec Galaxus AG was born, thereby making a clear link between the two brands ''digitec'' and ''Galaxus''.
In April 2017, Digitec Galaxus AG started focusing on gamification
Gamification is the process of enhancing systems, services, organisations and activities through the integration of game design elements and principles in non-game contexts. The goal is to increase user engagement, motivation, competition and ...
, making it the first Swiss online retailer
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of t ...
to do so.
As of August 2017, Digitec Galaxus AG extended the time customers have to return products from 14 to 30 days.
Meanwhile, September 2017 saw Digitec Galaxus AG decide to expand its warehouse.
October 2017 marked a milestone for the company when it was announced Galaxus would be expanding to Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
in 2018. The exact launch date has not yet been confirmed. This move ensures the company has access to the Digital Single Market
The term digital single market refers to the policy objective of eliminating national or other jurisdictional barriers to online transactions, building on the common market concept designed to remove trade barriers in other commercial fields. ...
. If Digitec Galaxus AG has success in Germany, it intends to expand to other countries.
In November 2017, the company launched a recommerce
Recommerce or reverse commerce is the selling of previously owned, new or used products, mainly electronic devices or media such as books, through physical or online distribution channels to buyers who repair, if necessary, then reuse, recycle or ...
feature. This allows customers to resell products purchased from Digitec Galaxus products through Digitec Galaxus.
In November 2018, Galaxus announced the launch of its German online shop galaxus.de.
Digitec Galaxus offers a filter for sustainable products since 2020.
In November 2021, Galaxus expanded to Austria with galaxus.at.
In 2022, a new warehouse with almost four times the storage area is to be opened at the logistics site in Krefeld
Krefeld ( , ; ), also spelled Crefeld until 1925 (though the spelling was still being used in British papers throughout the Second World War), is a city in North Rhine-Westphalia, in western Germany. It is located northwest of Düsseldorf, its c ...
.
In 2023, the company entered the French, Italian, Belgian and Dutch markets.
Since 2023, Digitec Galaxus has displayed the warranty and returns rate for all products in its range.
In 2023, more than four million customers shopped at Digitec Galaxus, three million of them in Switzerland and one million in the EU.
Since 2024, Galaxus and Digitec have indicated the radiation exposure of all smartphones.
Revenue
Tabular development of revenue in millions of Swiss francs.
Galaxus generated sales of 286 million euros in the EU in 2023.
Product range
The online department store Galaxus offers the full product range of Digitec Galaxus AG, while Digitec specializes in electronics. At the end of 2023, the Swiss product range of Digitec and Galaxus included around 6.3 million products. As part of a marketplace model, external retailers have also been offering their products via Galaxus in Switzerland since 2016 and in Germany since 2023, and re-commerce is also offered. Digitec Galaxus offers a cell phone subscription for customers in Switzerland under the name Galaxus Mobile.Stores and collection options
Digitec Galaxus AG has ten stores in German and French speaking parts of Switzerland. These stores act as showrooms, collection and return points for products as well as places to purchase and ask questions about them. Therefore, the company is not purely an online retailer. Digitec Galaxus AG follows an approach that is known as a multichannel or omnichannel strategy in the industry.
The company has stores in Basel
Basel ( ; ), also known as Basle ( ), ; ; ; . is a city in northwestern Switzerland on the river Rhine (at the transition from the High Rhine, High to the Upper Rhine). Basel is Switzerland's List of cities in Switzerland, third-most-populo ...
, Bern
Bern (), or Berne (), ; ; ; . is the ''de facto'' Capital city, capital of Switzerland, referred to as the "federal city".; ; ; . According to the Swiss constitution, the Swiss Confederation intentionally has no "capital", but Bern has gov ...
, Dietikon
Dietikon is the fifth biggest city of the canton of Zürich in Switzerland, after Zürich, Winterthur, Uster and Dübendorf. It is the capital of the same-named district of Dietikon and part of the Zürich metropolitan area.
Geography
The ...
, Geneva
Geneva ( , ; ) ; ; . is the List of cities in Switzerland, second-most populous city in Switzerland and the most populous in French-speaking Romandy. Situated in the southwest of the country, where the Rhône exits Lake Geneva, it is the ca ...
, Kriens
Kriens is a city and a municipality in the district of Lucerne in the canton of Lucerne in Switzerland.
The municipality lies at the foot of the mountain Pilatus, and is a western suburb of Lucerne.
History
In the oldest documents of the Bened ...
, Lausanne
Lausanne ( , ; ; ) is the capital and largest List of towns in Switzerland, city of the Swiss French-speaking Cantons of Switzerland, canton of Vaud, in Switzerland. It is a hilly city situated on the shores of Lake Geneva, about halfway bet ...
, St. Gallen, Winterthur
Winterthur (; ) is a city in the canton of Zurich in northern Switzerland. With over 120,000 residents, it is the country's List of cities in Switzerland, sixth-largest city by population, as well as its ninth-largest agglomeration with about 14 ...
, Wohlen (AG) and Zurich
Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...
.
Logistics
From 2006 to 2009, Digitec Galaxus operated a warehouse in Kleindöttingen in the canton of Aargau, and since 2009 Digitec Galaxus has operated a warehouse in Wohlen on the site of the former Ferrowohlen steelworks. A new, fully automated small parts warehouse went into operation there in 2020 and was expanded in 2023. An EU hub in Weil am Rhein was put into operation at the end of April 2018. Foreign consignments are collected and cleared through customs there fully automatically before being handed over to Swiss Post for delivery. In 2019, a warehouse for large products was put into operation in Dintikon.
Galaxus has been operating a warehouse in Krefeld, Germany, since 2018. In 2023, the online retailer moved into a new warehouse at the same location with almost four times the storage space. The EU countries are supplied from Krefeld. In 2022, Galaxus employed around 100 people there.
Digitec Galaxus plans to build a new distribution center on the former site of the Utzenstorf paper mill, and is planning another warehouse in Rafz. At the beginning of 2024, Digitec Galaxus announced that it would be opening a warehouse in Neuenburg am Rhein in southern Germany. The warehouse area is around 90,000 m². Commissioning will take place in stages between 2025 and 2028.
Delivery
For shipping, Digitec Galaxus works withSwiss Post
Swiss Post Ltd ( ; ; ; ) is the national Mail, postal service of Switzerland. A public company owned by the Politics of Switzerland, Swiss Confederation, it is the country's second largest employer with about 54,000 employees. The group is ba ...
, among others, and products are delivered to Switzerland and Liechtenstein. The second shipping partner in Switzerland is Planzer. In the first quarter of 2024, the option was created to give preference to either Planzer or Swiss Post as a supplier. The products in stock in the warehouse are shipped on the same day from Monday to Friday and generally arrive at the delivery address the next working day. The availability of each product can be viewed in real time. 8Same-day delivery was introduced in the city of Zurich in 2020. Same-day delivery was expanded to 60% of Swiss households by 2023.
In the EU, DHL
DHL (originally named after founders Dalsey, Hillblom and Lynn) is a multinational Import-Export Expert Company, founded in the United States and headquartered in Bonn, Germany. It provides courier, package delivery, and express mail service, ...
is Digitec Galaxus' shipping partner.
Digitec Galaxus has been offering its customers “slow delivery” since August 2022.
Awards
* Digital Commerce Champion 2018 *Swiss Poster Award 2017 in the category "Commercial National" * Digital Marketer of the Year 2018 * Swiss Marketing Society (GfM) marketing prize 2017 * Swiss E-Commerce Award 2017 ** Galaxus: Swiss E-Commerce Champion 2017 ** Galaxus: Winner of the B2C - Home & Living category ** Galaxus: Winner of the Curation, Social and Content Commerce category * Best of Swiss Web Award 2015: Swiss Web Award * Third place in the SVC enterprise award 2011 for Zurich * Swiss Economic Award 2008http://www.swisseconomic.ch/archiv/award/item/digitec-ag PorträtseiteReferences
External links
* {{Authority control Retail companies established in 2001 Retail companies of Switzerland Companies based in Zurich Migros Video game retailers Swiss companies established in 2001