Publicis Groupe is a French
multinational advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
company. One of the oldest and largest marketing and communications companies in the world by revenue, it is headquartered in
Paris
Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...
.
After 1945, the little-known Paris-based advertising agency grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-
war
War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular o ...
economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the
French government
The Government of France (French: ''Gouvernement français''), officially the Government of the French Republic (''Gouvernement de la République française'' ), exercises executive power in France. It is composed of the Prime Minister, wh ...
, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.
It is one of the "Big Four" agency companies, alongside
WPP WPP may refer to:
* WPP plc, a British multinational advertising and public relations company
* WPP domain, a protein domain found in plants
* Wavefront parallel processing, a video coding technique
* White Patriot Party
The White Patriot Part ...
,
Interpublic
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a n ...
and
Omnicom.
Publicis Groupe S.A. is headed by