Digital Trends is a

Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...

-based tech news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and

podcasts A podcast is a program made available in digital format for download over the Internet. Typically, a podcast is an episodic series of digital audio files that users can download to a personal device or stream to listen to at a time of their ...

about technology and

consumer electronics Consumer electronics, also known as home electronics, are electronic devices intended for everyday household use. Consumer electronics include those used for entertainment, Communication, communications, and recreation. Historically, these prod ...

products. With offices in Portland, Oregon, New York City,

Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...

, and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing on Spanish speakers worldwide, and a men's lifestyle site The Manual. The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as

smartphones A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as mult ...

video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...

s and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more. According to third-party

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

provider SimilarWeb, the site received over 40 million visits per month . From 2014 to 2021, Digital Trends' editorial team was led by Editor-in-chief Jeremy Kaplan and guided by Co-founders

Ian Bell Ian Ronald Bell (born 11 April 1982) is an English former cricketer who played international cricket in all formats for the England cricket team and county cricket for Warwickshire County Cricket Club. A right-handed higher/middle order batsm ...

and Dan Gaul. Kaplan left the site in May of 2021. The website's About Us page lists former Mobile Section Editor Andrew Martonik as "interim editor in chief."

History

and Dan Gaul founded Digital Trends in June 2006 in

Lake Oswego, Oregon Lake Oswego ( ) is a city in the U.S. state of Oregon, primarily in Clackamas County, with small portions extending into neighboring Multnomah and Washington counties. Population in 2020 was 40,731, an 11.2% increase since 2010, making it the ...

. In May 2009, Digital Trends moved its headquarters from Lake Oswego into the

US Bancorp Tower The U.S. Bancorp Tower (also known as "Big Pink") is a 42-story, skyscraper in Portland, Oregon. It is the second tallest building in the city after Wells Fargo Center, and with its nearly office space, it is the largest in Oregon in terms of ...

Downtown Portland, Oregon Downtown Portland is the central business district of Portland, Oregon, United States. It is on the west bank of the Willamette River in the northeastern corner of the southwest section of the city and where most of the city's high-rise buildin ...

. The company opened a second office in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2012. Digital Trends is a privately funded and owned corporation. Digital Trends en Español, a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the Spanish site. Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers. It currently reaches approximately 30 million readers per month, who view over 100 million pages. In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

. It also launched its first car of the year awards and

Smart Home ''SMart'' was a British CBBC television programme based on art, which began in 1994 and ended in 2009. The programme was recorded at BBC Television Centre in London. Previously it had been recorded in Studio A at Pebble Mill Studios in Birming ...

awards, underscoring the site's growing investment in these areas. The company also launched DT Design, an in-house creative ad agency, to focus on branded content and high-impact advertising units. In late summer of 2016, Re/Code reported on a deal with

Conde Nast Conde is the Ibero-Romance form of "count" (Latin ''comitatus''). It may refer to: * Counts in Iberia *List of countships in Portugal Places United States * Conde, South Dakota, a city France * Condé-sur-l'Escaut (or simply 'Condé'), a com ...

to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers."

Digiday ''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, a ...

wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network, CNET and

The Verge ''The Verge'' is an American Technology journalism, technology news website headquarters, headquartered in Lower Manhattan, New York City and operated by Vox Media. The website publishes news, feature stories, guidebooks, product reviews, cons ...

, and ahead of

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

Tech, Yahoo! Tech, and Business Insider's Tech Insider." In 2018,

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

executive Bob Gruters joined Digital Trends as its CRO. In June 2020, as Digital Trends posted

Black Lives Matter Black Lives Matter (BLM) is a Decentralization, decentralized political and social movement that aims to highlight racism, discrimination and Racial inequality in the United States, racial inequality experienced by black people, and to pro ...

support statements, employees observed racial bias at a "

Gin and Juice "Gin and Juice" is a song by American rapper Snoop Doggy Dogg. It was released on January 18, 1994 by Death Row, Interscope and Atlantic, as the second single from his debut album, ''Doggystyle'' (1993). The song was produced by Dr. Dre and con ...

" party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted "I'm not a proponent of cancel culture." In 2020,

Gresham, Oregon Gresham ( ) is a city in the Willamette Valley, Located in Multnomah County in the U.S. state of Oregon, bordered by Portland to the northwest and partially in the southwest. It was first settled in the early 1850s by the Powell brothers. It ...

Mayor Travis Stovall joined Digital Trends'

board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...

. As of 2021, Digital Trends built its advertising business around data, including intent-based audience segmentation. The company partnered with Valnet, the parent of

Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and comic books. It is owned by Valnet, parent of publications including Comic Book Resources, Collider, MovieWeb and XDA Developers. ...

, to pool resources and target larger news audiences.

References

External links

• {{Portal bar, Journalism, Oregon, Technology American companies established in 2001 American technology news websites Computing websites Companies based in Portland, Oregon Mass media companies based in New York City 2001 establishments in Oregon Internet properties established in 2006

History

See also

References

External links