Digital Jungle is a cross cultural,

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...

agency headquartered in

Beijing, China } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

. The core business of this agency is to work with Western organizations to market their products and services to a Chinese speaking audience. The agency creates and curates content, then distributes it over multiple marketing channels such as social media (SMM), on social platforms such as

Sina Weibo Sina Weibo (新浪微博) is a Chinese microblogging ( weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily ...

Tencent Weibo Tencent Weibo was a Chinese microblogging ( weibo) website launched by Tencent in April 2010, and was shut down on September 28th, 2020. Users could broadcast a message including 140 Chinese characters at most through the web, SMS or smartphone. ...

WeChat WeChat () is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018, with over 1 billion monthly active users. WeChat has be ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

as well as via search engine marketing and mobile/community applications.

Origins

Digital Jungle was founded in January 2011 by Dr. Mathew McDougall. The initial focus of the Agency was to provide

services to Western firms looking at undertaking digital marketing activities in China. However, in response to the rapidly growing affluent Chinese consumer, the focus of the Agency shifted towards marketing to a Chinese speaking audience irrespective of where they were located.

Services

Digital Jungle provides brand marketing and strategy, Content Marketing,

Search Engine Optimization Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than di ...

Search Engine Marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine op ...

, Social Media Analytics,

Mobile Marketing Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile a ...

, Community development and management services.

Clients overview

The company's list of clients includes:

Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese ...

Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of luxury cars and SUVs. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley (1888–1971) in 1919 in Cricklewood, Nort ...

Cover-More Cover-More Group is a global travel insurance and medical assistance provider headquartered in Sydney, Australia. The group was acquired by Zurich Insurance Group in April 2017. The company has more than 40% share of the Australian market. Th ...

, CITS, New Zealand Trade & Entreprise, AusTrade,

Global Blue Global Blue is a tourism shopping tax refund company headquartered in Nyon, Switzerland. The company is best known for tax-free shopping, a VAT/GST refund product and also operates in dynamic currency conversion, marketing services, point-of-sa ...

, PATA, CYTS, Hawaii Tourism, Tourism Fiji

Offices

Digital Jungle has offices in a number of locations: *

(HQ) *

Shanghai, China Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

Auckland, New Zealand Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The most populous urban area in the country and the fifth largest city in Oceania, Auckland has an urban population of about It ...

Sydney, Australia Sydney ( ) is the capital city of the States and territories of Australia, state of New South Wales, and the most populous city in both Australia and List of cities in Oceania by population, Oceania. Located on Australia's east coast, the metro ...

London, UK London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major s ...

References

Digital Jungle partners with Saatchi Fallon in Tokyo
''Saatchi & Saatchi News'', 9 February 2012
Dr. McDougall's Presentation at Amplify Festival 2011
''Marketing Interactive Magazine'', 10 June 2011 * Dr. Mathew McDougall, ''Chinese Social Media Universe'', 2nd Edition, March 2012

External links

* * {{LinkedIn page, company/digital-jungle Marketing companies established in 2011 Companies based in Beijing