DDD is a
social enterprise
A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners.
Social enterprises ca ...
that delivers digital content, data and research services to clients worldwide. Customers receive high-quality competitively priced digital content services. At the same time, DDD's innovative social model enables talented youth from low-income families to access professional opportunities and earn lasting higher income. This model, established by DDD in 2001, is now called "
impact sourcing” and has been implemented by dozens of firms around the world. Featured in
Thomas L. Friedman
Thomas Loren Friedman (; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for ''The New York Times''. He has written extensively on foreign affairs, global tr ...
's ''
The World Is Flat
''The World Is Flat: A Brief History of the Twenty-first Century'' is a book by Thomas L. Friedman that analyzes globalization, primarily in the early 21st century. The title is a metaphor for viewing the world as a level playing field in ...
'' as an example of
socially responsible outsourcing, DDD's clients include
Reader's Digest
''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his w ...
,
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA ...
,
New York Daily News
The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in Ta ...
,
Ancestry.com
Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites.
In November 2018, ...
, and
Stanford University.
History
In February 2001, Jeremy Hockenstein (co-founder and CEO of DDD) travelled to Angkor Wat and was struck by the mix of poverty and progress in Cambodia. Though there were computer schools offering training to young people, there were still no jobs for the students once they graduated. Recognizing the opportunity to make a difference, Jeremy assembled a group of friends, who all saw an opportunity for growth: applying India's outsourcing model to Southeast Asia could provide jobs and contribute to the region's development. The group returned to Cambodia during the summer and founded Digital Divide Data, (now known as DDD) with a plan to start a data entry operation in Phnom Penh.
DDD opened for business in July 2001. The enterprise began as a single small office in Phnom Penh, digitizing the
Harvard Crimson
The Harvard Crimson are the intercollegiate athletic teams of Harvard College. The school's teams compete in NCAA Division I. As of 2013, there were 42 Division I intercollegiate varsity sports teams for women and men at Harvard, more than at ...
. In 2003, Digital Divide Data opened an office in Vientiane, Laos, which in early 2004 was followed by a third office in Battambang, Cambodia. The Battambang operation was merged into the Phnom Penh office in 2012. A fourth operations center was opened in Nairobi, Kenya in April 2011.
DDD currently operates three offices with over 1000 staff. It is currently the largest technology employer in Cambodia and Laos.
Social Model
The innovative work/study program that is core to DDD's social enterprise enables young women and men from very poor families to gain work experience plus access to higher education. As a result, they secure professional jobs and earn lasting higher incomes, breaking the
cycle of poverty
In economics, a cycle of poverty or poverty trap is caused by self-reinforcing cycle, self-reinforcing mechanisms that cause poverty, once it exists, to persist unless there is outside intervention. It can persist across generations, and when appl ...
. Since 2001, the projected increase in lifetime earnings for youth in DDD's program is more than $250 million.
DDD recruits disadvantaged high school graduates, ages 17–24, including young women and men, and youth with disabilities. Recruited youth participate in a work/study program which offers training, employment, and the opportunity to complete higher education. A rigorous recruitment process ensures that the youth who join DDD have the skills, commitment and maturity to succeed in the work/study program.
Participants typically work 36 hours a week providing digital content services to clients. After a one-year probation period, they are eligible for a scholarship package to support their university education. Once enrolled in university, they continue to work, enabling them to study and complete their degrees in 4–5 years.
Since 2001, DDD has trained over 2000 youth, employed more than 1500, and graduated over 500 to better paying jobs. Graduates of DDD earn more than four times the average annual income in Cambodia and Laos.
Board of directors
Jeremy Hockenstein, CEO*
Jaeson Rosenfeld*
Jan-Maarten Mulder
Alex Jaimes
Stefan Kappeler
Kay Lot
Anne Njuki
Sameer Raina
Divyata Ashiya
Robert Shutlz
Asterisk denotes co-founder of DDD
Services
* Research services include: market research, web research, and
digital marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development dur ...
.
* Data entry and conversion services include: academic data entry, database content and support, survey digitization, and direct marketing support.
* Digital publishing services include: XML enhancement/conversion, eBook conversion, magazine conversion, journal digitization, and newspaper conversion.
* Digital libraries services include: digitization of archives, newspaper digitization, EAD conversion, and OCR assessment.
Awards and recognition
* ICT Association of Kenya 2013 Value Award for Excellence in Digital Content
* The Global Journal's List of World's Top 100 NGOs, 2012 and 2013
* Vision 2030 Award for Best Business Process Outsourcing Firm in Kenya
* eAsia Award for Best Employment Creation Initiative in Asia, 2011
* Skoll Foundation Award for Social Enterprise in 2008
* World Bank Development Marketplace Award
* IFC Grassroots Business Initiative
* Global Knowledge Partnership
* 2008 Clinton Global Initiative panelist and participant
* Siemens Non-Profit Global Impact Award for Supplier Excellence, June 2009
* Member of The New York 100 for business, July 2009
[ ]
External links
The homepage of DDD
Notes and references
{{Use dmy dates, date=October 2017
Philanthropic organizations based in the United States
Companies based in New York City