Digital Content Next (DCN) is a

nonprofit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...

international

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...

for the

digital content Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or ...

industry. DCN develops research, holds informational events and provides policy guidance. It was known as the Online Publishers Association (OPA) until May 2014.

History

Founded in 2001 by

Martin Nisenholtz Martin A. Nisenholtz (born April 1, 1955) is an American businessman and educator who has been active in the advancement of digital media and marketing. Background, education and career origins Nisenholtz was born in Wyndmoor, Pennsylvania, a su ...

, DCN is based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. Nisenholtz served as the president of DCN until June 2006. Pam Horan served as DCN's president until May 2014, when Jason Kint was named

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. In September 2014, the OPA rebranded as Digital Content Next.

Activities

DCN produces proprietary

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

for its members, as well as for the public, works with U.S. and international regulators and policymakers on policy and other issues and concerns around digital media, digital advertising, disinformation, censorship, antitrust, privacy, and data usage. DCN publishes content on its website and in a weekly newsletter called InContext, which covers the business of digital media. DCN also hosts and participates in public and private forums to explore and advance key issues that impact digital content brands.

TrustX

In September 2016, DCN announced the creation of a not-for-profit cooperative digital advertising marketplace called TrustX. This marketplace is a subsidiary of DCN and operates as a public benefit corporation ( B Corp) for the sole objective of creating a sustainable future for trusted

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

. Founding companies included DCN members

CBS Interactive Paramount Streaming (formerly CBS Digital Media, CBS Interactive, and ViacomCBS Streaming) is a division of Paramount Global that oversees the company's video streaming technology and direct-to-consumer services; including Pluto TV and Paramo ...

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

, Hearst and

News Corp The second and current incarnation of News Corporation, doing business as News Corp, is an American mass media and publishing company headquartered at 1211 Avenue of the Americas in Midtown Manhattan, New York City. The company was formed on ...

References

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External links

Official WebsiteContent MarketingTrustX Website
Digital media organizations Organizations established in 2001 Internet governance advocacy groups Organizations based in New York City 2001 establishments in New York City