Digital Bolex was a partnership between Cinemeridian, Inc. and Ienso Canada, an engineering company, to develop the Digital Bolex D16
digital cinema
Digital cinema refers to adoption of digital technology within the film industry to distribute or project motion pictures as opposed to the historical use of reels of motion picture film, such as 35 mm film. Whereas film reels have to be s ...
camera. Development was funded via a successful
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...
in March 2012, raising $262,661.
On June 27, 2016, the company announced on its website that it would no longer be producing cameras as of that month, and would shut down its online store on June 30, 2016.
Company profile
Digital Bolex is headquartered in
Downtown Los Angeles and
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most pop ...
, Canada. Cameras were designed and manufactured in Canada.
Name
In 2012, Cinemeridian licensed the named Bolex from
Bolex
Bolex International S. A. is a Swiss manufacturer of motion picture cameras based in Yverdon located in Canton of Vaud. The most notable products of which are in the 16 mm and Super 16 mm formats. Originally Bol, the company was founded by ...
International, the Swiss camera company that created the first consumer 16mm film camera, the H16, in 1927. The name Bolex is derived from that of its inventor,
Jacques Bogopolsky. The Digital Bolex D16 is named after the H16.
History (2011–present)
The Digital Bolex was initially developed as a side project of CEO Joseph Rubinstein's LA-based photo booth company Polite in Public. Rubinstein wanted to develop a video booth that would require a raw-capable video camera under $10,000.
He decided to start a new company to pursue the endeavor in early 2011, and partnered with Canadian design firm Ienso in summer of 2011 to produce the first prototype camera.
In Fall of 2011, Rubinstein hired
USC grad and filmmaker
Elle Schneider to co-develop the camera. Both film school graduates, Schneider and Rubinstein collaborated on a short film entitled ''One Small Step'' to test their prototype.
The film premiered at the
Short Film Corner
Short may refer to:
Places
* Short (crater), a lunar impact crater on the near side of the Moon
* Short, Mississippi, an unincorporated community
* Short, Oklahoma, a census-designated place
People
* Short (surname)
* List of people known as ...
of the 2012
Cannes Film Festival
The Cannes Festival (; french: link=no, Festival de Cannes), until 2003 called the International Film Festival (') and known in English as the Cannes Film Festival, is an annual film festival held in Cannes, France, which previews new films ...
.
Digital Bolex announced its camera at the 2012
SXSW Film Festival
South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, ...
where it had a trade show booth. Unable to announce the licensing of the Bolex name before the event, they are listed in the festival catalog as Cinemeridian.
Kickstarter
Rubinstein and Schneider announced their collaboration with Bolex via the
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...
crowdfunding platform on March 12, 2012. Billed "the first affordable digital cinema camera", the project came to the attention of notable film bloggers
Philip Bloom and
Stu Maschwitz, and by the campaign's second day the $100,000 goal had been met. Within the first 48 hours the campaign exceeded $250,000 and the limited run of 100 cameras had been sold. Rubinstein and Schneider have said they purposely limited the number of cameras to 100 in order to avoid the manufacturing delays that had plagued other runaway
crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance. In 2015, over was rais ...
successes.
As of December 2012, the Digital Bolex was one of the top 50 Kickstarter campaigns of all time, alongside the
Oculus Rift
Oculus Rift is a discontinued line of virtual reality headsets developed and manufactured by Oculus VR, a division of Meta Platforms, released on March 28, 2016.
In 2012 Oculus initiated a Kickstarter campaign to fund the Rift's development, a ...
,
Double Fine Adventure, and
Pebble watch
Pebble is a discontinued smartwatch developed by Pebble Technology Corporation. Funding was conducted through a Kickstarter campaign running from April 11, 2012, to May 18, 2012, which raised $10.3 million; it was the most funded project in Kick ...
, all of which were profiled by
CNN Money
CNN Business (formerly CNN Money) is a financial news and information website, operated by CNN. The website was originally formed as a joint venture between CNN.com and Time Warner's '' Fortune'' and ''Money'' magazines. Since the spin-off of Ti ...
for their late deliveries. The Digital Bolex had an original estimated delivery date of August 2012, and cameras began to ship in December 2013.
The Digital Bolex received a large amount of press in print and on the web during and after its launch, including stories by
Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005.
History
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were ...
,
Engadget
''Engadget'' ( ) is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. ''Engadget'' manages ten blogs four of which are written in English and six have international versions with independent editor ...
,
PBS
The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of ed ...
,
CNET,
Vice
A vice is a practice, behaviour, or Habit (psychology), habit generally considered immorality, immoral, sinful, crime, criminal, rude, taboo, depraved, degrading, deviant or perverted in the associated society. In more minor usage, vice can refe ...
and
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the devel ...
's The Creator's Project,
and
Wired
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fran ...
.
With 440 backers and $262,661 raised, the Digital Bolex Kickstarter had an unusually high average pledge of $597, nearly twice the average pledge of similar Kickstarter project
Oculus Rift
Oculus Rift is a discontinued line of virtual reality headsets developed and manufactured by Oculus VR, a division of Meta Platforms, released on March 28, 2016.
In 2012 Oculus initiated a Kickstarter campaign to fund the Rift's development, a ...
($256 average pledge) and four times the average pledge of the
Ouya
The Ouya ( ), stylized as OUYA, is an Android-based microconsole developed by Ouya Inc. Julie Uhrman founded the project in 2012, bringing in designer Yves Béhar to collaborate on its design and Muffi Ghadiali as VP of Product Management to ...
game console ($136). With 77 backers pledging $2,500 each, the Digital Bolex may have the highest median pledge of any Kickstarter project.
End of production June 2016
On June 27, 2016, the company announced on its website that it would no longer be producing cameras as of that month, and would shut down its online store on June 30, 2016.
After the company made the announcement the remaining 50 to 60 cameras sold out in just two days.
Digital Bolex founder Joe Rubinstein has said there is a possibility for the product to be relaunched but it would require new investment.
Products
D16 cinema camera
The Digital Bolex camera was the second camera to feature Adobe's
CinemaDNG CinemaDNG is the result of an Adobe-led initiative to define an industry-wide open file format for digital cinema files.Adobe Press ReleaseAdobe Starts Initiative to Develop Open Format for Digital Cinema Files CinemaDNG caters for sets of movie c ...
open
RAW file format after the Swedish-made
Ikonoskop which debuted in 2008. Both cameras use a
Kodak
The Eastman Kodak Company (referred to simply as Kodak ) is an American public company that produces various products related to its historic basis in analogue photography. The company is headquartered in Rochester, New York, and is incorpor ...
-designed CCD sensor.
The Digital Bolex D16 shoots raw still frames per second instead of a traditional video stream. In addition to its raw capabilities, the camera is notable for its Super 16mm sized sensor,
allowing the usage of vintage 16mm lenses
with no crop, and its unique crank wheel encoder.
The Digital Bolex is the only digital cinema camera with a native
C mount
A C mount is a type of lens mount commonly found on 16 mm movie cameras, closed-circuit television cameras, machine vision cameras and microscope phototubes.
C-mount lenses provide a male thread, which mates with a female thread on the camera. ...
, a nod to the original Bolex 16mm film cameras.
The Digital Bolex was the first-announced camera aimed at the consumer market to offer a 2K recording resolution,
however competitor
Blackmagic Design
Blackmagic Design Pty Ltd. is an Australian digital cinema company and hardware manufacturer based in Port Melbourne, Victoria, Australia. It designs and manufactures broadcast and cinema hardware, most notably high-end digital-movie camera ...
started shipping its
Blackmagic Cinema Camera
The Blackmagic Cinema Camera (often simply the Cinema Camera or BMCC) is a digital movie camera developed and manufactured by Blackmagic Design and released on September 4, 2012. It is part of the Cinema Camera family of digital movie cameras and ...
(announced a month later at the 2012
National Association of Broadcasters
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more tha ...
convention in Las Vegas) in December 2012, one year before the Digital Bolex began to ship.
D16M monochrome
At the 2014
National Association of Broadcasters
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States. The NAB represents more tha ...
convention, Digital Bolex announced it would begin selling a monochrome cinema camera, the D16M.
The D16M is one of a few dedicated monochromatic cinema cameras developed in the last few years. Other monochrome cameras have been created by
RED
Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a seconda ...
,
Leica
Leica Camera AG () is a German company that manufactures cameras, optical lenses, photographic lenses, binoculars, rifle scopes and microscopes. The company was founded by Ernst Leitz in 1869 (Ernst Leitz Wetzlar), in Wetzlar, Germany.
...
, and Ikonoskop. The first units shipped in July 2014.
Kish/Bolex Series 1 primes
Digital Bolex released its first series of lenses online in September 2014.
Digital Bolex in use
The Digital Bolex has been used in mainstream film and television, including
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
series ''
Hemlock Grove'',
Fox
Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush'').
Twelv ...
series ''
Glee
Glee means delight, a form of happiness.
Glee may also refer to:
* Glee (music), a type of English choral music
* ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy
* ''Glee'' (Bran Van 30 ...
'', a
Kelly Rowland
Kelendria Trene Rowland (born February 11, 1981) is an American singer, actress, and television personality. She rose to fame in the late 1990s as a member of Destiny's Child, one of the world's best-selling girl groups of all time. During the g ...
music video directed by
Spike Lee
Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
, and an
Airbnb
Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 by ...
commercial directed by ''
Bombay Beach'' filmmaker
Alma Har'el
Alma Har'el ( he, עלמה הראל) is an Israeli-American music video and film director. She is best known for her 2019 feature film debut '' Honey Boy'', for which she won a Directors Guild of America Award.
Her 2011 documentary ''Bombay Beac ...
.
Rubinstein, Schneider, and the Digital Bolex are subjects in the documentary ''Beyond the Bolex'', a biographical film about Bolex founder Jacques Bogopolsky (later anglicized to Bolsey), directed by his great-grand daughter Alyssa Bolsey.
See also
*
16 mm film
16 mm film is a historically popular and economical Film gauge, gauge of Photographic film, film. 16 mm refers to the width of the film (about inch); other common film gauges include 8 mm film, 8 and 35mm movie film, 35 mm. It is ...
*
CinemaDNG CinemaDNG is the result of an Adobe-led initiative to define an industry-wide open file format for digital cinema files.Adobe Press ReleaseAdobe Starts Initiative to Develop Open Format for Digital Cinema Files CinemaDNG caters for sets of movie c ...
References
{{reflist, 2
External links
Official WebsiteDigital Bolex Kickstarter Campaign
Digital cameras
Movie camera manufacturers
Kickstarter-funded products
Products introduced in 2013
Manufacturing companies based in Los Angeles
Manufacturing companies based in Toronto
Companies based in Ontario
Digital movie cameras
Cinematography
Lens manufacturers