Digerati Distribution
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The digerati (or digirati) are the elite of digitalization,
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
,
content marketing Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand t ...
,
computer industry A computer is a machine that can be programmed to automatically carry out sequences of arithmetic or logical operations (''computation''). Modern digital electronic computers can perform generic sets of operations known as ''programs'', ...
and
online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...
communities. The word is a
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
, derived from "
digital Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software ...
" and " literati", and reminiscent of the earlier coinage ''glitterati'' (glitter and literati). Famous
computer scientists Computer science is the study of computation, information, and automation. Computer science spans theoretical disciplines (such as algorithms, theory of computation, and information theory) to applied disciplines (including the design an ...
, tech magazine writers, digital consultants with multi-year experiences and well-known bloggers are included among the digerati. The word is used in several related but different ways. It can mean: *Opinion leaders who, through their writings, promoted a vision of digital technology and the Internet as a transformational element in society; *People regarded as celebrities within the
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
computer
subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
, particularly during the
dot-com boom The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Intern ...
years; *Anyone regarded as influential within the digital technology community.


Term history

The first mention of the word ''Digerati'' on
USENET Usenet (), a portmanteau of User's Network, is a worldwide distributed discussion system available on computers. It was developed from the general-purpose UUCP, Unix-to-Unix Copy (UUCP) dial-up network architecture. Tom Truscott and Jim Elli ...
occurred in 1992 by
Arthur Wang Arthur is a masculine given name of uncertain etymology. Its popularity derives from it being the name of the legendary hero King Arthur. A common spelling variant used in many Slavic, Romance, and Germanic languages is Artur. In Spanish and Ital ...
, and referred to an article by
George Gilder George Franklin Gilder (; born November 29, 1939) is an American investor, author, economist, and co-founder of the Discovery Institute. His 1981 book, '' Wealth and Poverty'', advanced a case for supply-side economics and capitalism during the e ...
in ''Upside'' magazine. According to the March 1, 1992 "On Language" column by
William Safire William Lewis Safire (; Safir; December 17, 1929 – September 27, 2009Safire, William (1986). ''Take My Word for It: More on Language.'' Times Books. . p. 185.) was an American author, columnist, journalist, and presidential speechwriter. He ...
in ''The New York Times Magazine'', the term was coined by ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' editor Tim Race in a January 1992 ''New York Times'' article. In Race's words: :''Actually the first use of "digerati" was in a January 29, 1992 New York Times article, "Pools of Memory, Waves of Dispute", by John Markoff, into which I edited the term. The article was about a controversy engendered by a George Gilder article that had recently appeared in Upside magazine. In a March 1, 1992 "On Language" column in The New York Times Magazine, William Safire noted the coinage and gave me the honor of defining it, which we did like so:'' ::''Digerati, n.pl. – people highly skilled in the processing and manipulation of digital information; wealthy or scholarly techno-geeks.''


See also

*
Californian Ideology "The Californian Ideology" is a 1995 essay by English media theorists Richard Barbrook and Andy Cameron of the University of Westminster. Barbrook calls it a "critique of dotcom neoliberalism".Barbrook 2007Imaginary Futures: Other Works In the es ...
*
Netocracy Netocracy was a term invented by the editorial board of the American technology magazine ''Wired'' in the early 1990s. A portmanteau of ''Internet'' and ''aristocracy'', ''netocracy'' refers to a perceived global upper-class that bases its power ...


References

*''Digerati: Encounters With the Cyber Elite'' by John Brockman, Hardcover: 354 pages Publisher: Hardwired; 1st ed edition (October 1, 1996)


External links

{{wiktionary
Digerati talk on costs and benefits of the Internet
Coinage attributed to Tim Race
Who are the Digerati?
* Wiktionary definition of digerati
Why Digital Maturity Matters – MIT – George Westerman
Internet culture 1992 neologisms Leaders