Diet Rite was a brand of no-calorie

soft drinks A soft drink (see § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) carbonated, and typically including added sweetener. Flavors used to be natural, but now can also be artificial. The sweet ...

that was originally distributed by the

RC Cola RC Cola (short for Royal Crown Cola) is a carbonated cola beverage owned in the United States by Keurig Dr Pepper and internationally by RC Global Beverages, Inc. History In 1901, the Cole-Hampton-Hatcher Grocery Store was established in Col ...

company.

History

Diet Rite was introduced in 1955 and initially released as a

dietetic A dietitian, medical dietitian, or dietician is an expert in identifying and treating disease-related malnutrition and in conducting medical nutrition therapy, for example designing an enteral tube feeding regimen or mitigating the effects of ca ...

product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with

cyclamate Cyclamate is an artificial sweetener. It is 30–50 times sweeter than sucrose (table sugar), making it the least potent of the commercially used artificial sweeteners. It is often used with other artificial sweeteners, especially saccharin; the ...

and

saccharin Saccharin, also called saccharine, benzosulfimide, or E954, or used in saccharin sodium or saccharin calcium forms, is a non-nutritive artificial sweetener. Saccharin is a sultam that is about 500 times sweeter than sucrose, but has a bitter or ...

.DietRite Ad - Charleston Gazette October 28, 1955 Page 33 After cyclamate was banned in 1969, it was removed from the product.

NutraSweet The NutraSweet Company is an American nutrient company that produces and markets NutraSweet Neotame, their trademarked brand name for the high-intensity sweetener neotame. In 2021, NutraSweet was placed 43rd by FoodTalks' list of Top 50 Global ...

brand

aspartame Aspartame is an artificial non-saccharide sweetener commonly used as a sugar substitute in foods and beverages. 200 times sweeter than sucrose, it is a methyl ester of the aspartic acid/phenylalanine dipeptide with brand names NutraSwe ...

was added upon its introduction to the market, and in 1987 the saccharin was replaced entirely with the complete elimination of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

. In the 1990s, several fruit-flavored varieties of Diet Rite were introduced. In 2000, the line was reformulated yet again, this time to replace aspartame with

Splenda Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, monk fruit and ...

brand

sucralose Sucralose is an artificial sweetener and sugar substitute. In the European Union, it is also known under the E number E955. It is produced by chlorination of sucrose, selectively replacing three of the hydroxy groups—in the C1 a ...

and Sunett brand

acesulfame potassium Acesulfame potassium (, or ), also known as acesulfame K or Ace K, is a synthetic calorie-free sugar substitute (artificial sweetener) often marketed under the trade names Sunett and Sweet One. In the European Union, it is known under the E n ...

. It became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. In 2005, "Pure Zero" was added to the name, and a cherry cola flavor was introduced in 2006. The soda was discontinued in late 2024. Today, it is owned by and distributed by

Keurig Dr Pepper Keurig Dr Pepper Inc. ( ), formerly Green Mountain Coffee Roasters (1979–2014) and Keurig Green Mountain (2014–2018), is a publicly traded American beverage and coffeemaker conglomerate with headquarters in Burlington, Massachusetts, and ...

Advertising

In the early 1960s The Paris Sisters sang a jingle for a Diet Rite television commercial, with the line "Stay thin with the best-tasting cola of all!".

References

External links

* {{Diet sodas American cola brands Diet drinks Keurig Dr Pepper brands Products introduced in 1958 Products and services discontinued in 2024