Dice Rules (film)
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''Dice Rules'' is a 1991 American
stand-up Stand-up comedy is a performance directed to a live audience, where the performer stands on a stage (theatre), stage and delivers humour, humorous and satire, satirical monologues sometimes incorporating physical comedy, physical acts. These ...
comedy film The comedy film is a film genre that emphasizes humor. These films are designed to amuse audiences and make them laugh. Films in this genre typically have a happy ending, with dark comedy being an exception to this rule. Comedy is one of the o ...
starring
Andrew Dice Clay Andrew Dice Clay (born Andrew Clay Silverstein; September 29, 1957) is an American stand-up comedian and actor. He rose to prominence in the late 1980s with a brash, deliberately offensive persona known as "The Diceman". In 1990, he became the f ...
and directed by Jay Dubin. This was the first film to get an NC-17 for language alone.


Plot

The film begins with a half-hour narrative short titled "A Day in the Life" with Andrew Dice Clay playing a fictionalized version of himself being abused by everyone he comes across until he purchases the studded leather jacket and becomes "The Diceman". After the short, the rest of the movie consists of footage from his shows at
Madison Square Garden Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...
in New York City.


Production

Originally intended to be released by
20th Century Fox 20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
on August 31, 1990, in July of that year, Fox made the decision to indefinitely delay release of the then-unnamed ''Andrew Dice Clay concert film''. Reportedly, executives at Fox were positioning Clay as a leading man with projects such as ''
The Adventures of Ford Fairlane ''The Adventures of Ford Fairlane'' is a 1990 American mystery action comedy film directed by Renny Harlin and written by David Arnott, James Cappe, and Daniel Waters based on a story by Arnott and Cappe. The film stars comedian Andrew Dic ...
'' seeking to distance Clay from his "Diceman" persona. Then-Fox distribution chief
Tom Sherak Thomas Mitchell Sherak (June 22, 1945 – January 28, 2014) was an American film producer who was president of the Academy of Motion Picture Arts and Sciences. Biography Sherak was born in Brooklyn and studied at New York City Community Co ...
iterated that Clay's two-night engagement at Madison Square Garden was filmed without any definite plans for a theatrical release, and emphasized the studio's opposition to issuing pictures rated
NC-17 The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion picture ...
. The cancelation of the film's theatrical release by Fox was praised by the
National Organization for Women The National Organization for Women (NOW) is an American feminist organization. Founded in 1966, it is legally a 501(c)(4) social welfare organization. The organization consists of 550 chapters in all 50 U.S. states and in Washington, D.C. It ...
, a frequent critic group of Clay's material. Clay was reportedly angered by Fox's decision not to release his concert film, voicing his regret at associating with the studio. The film was eventually picked up for distribution through
Carolco Pictures Carolco Pictures, Inc. was an American independent film studio that was founded by Mario Kassar and Andrew G. Vajna in 1976. Kassar and Vajna ran Carolco together until 1989, when Vajna left to form Cinergi Pictures. Carolco hit its peak in th ...
for release through the company's Seven Arts label shared with
New Line Cinema New Line Productions, Inc., Trade name, doing business as New Line Cinema, is an American film production, film and television production company that is a subsidiary of Warner Bros. Motion Picture Group, a division of the Major film studios, ...
. Alan Friedberg, then-chairman of
Loews Theaters Loews Cineplex Entertainment, also known as Loews Incorporated, was an American theater chain operating in North America. The company was originally named "Loew's" after its founder Marcus Loew. In 1969, when the Tisch brothers acquired the com ...
, refused to exhibit the film, citing Clay's material related to women, ethnic groups, homosexuals, and the disabled. Other theater chains soon followed suit including American Multi-Cinema,
Famous Players Famous Players Limited Partnership was a Canadian-based subsidiary of Cineplex Entertainment. As an independent company, it existed as a film exhibitor and cable television service provider. Famous Players operated numerous film, movie theatre ...
, and Edwards Theatres.
Cineplex Odeon Cineplex Odeon is a theatre brand owned by Cineplex Entertainment in Canada, after acquiring the Cineplex Odeon Corporation in 1998. As of 2023, there are 61 Cineplex Odeon locations in Canada. The former corporation was one of North America's ...
,
National Amusements National Amusements, Inc. is an American privately owned movie theater operator and mass media holding company incorporated in Maryland and based in Norwood, Massachusetts. The company owned 69 theaters and 667 screens throughout the United Stat ...
, and
United Artists Theaters Regal Cinemas (also Regal Entertainment Group) is an American movie theater chain that operates the second-largest theater circuit in the United States, with 5,720 screens in 420 theaters as of December 31, 2024. Founded on August 10, 1989, it ...
agreed to showcase the film, but were considered more niche "Art House" syndicates.


Reception

''Dice Rules'' received negative reviews with an aggregate score of 7% on
Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
from 14 critics.
Roger Ebert Roger Joseph Ebert ( ; June 18, 1942 – April 4, 2013) was an American Film criticism, film critic, film historian, journalist, essayist, screenwriter and author. He wrote for the ''Chicago Sun-Times'' from 1967 until his death in 2013. Eber ...
said of the film: "Andrew Dice Clay comes billed as a comedian, but does not get one laugh from me in the 87 minutes of this film". Ebert gave the film a rare zero-stars rating in his print review. He also reviewed it with
Gene Siskel Eugene Kal Siskel (January 26, 1946 – February 20, 1999) was an American film critic and journalist for the ''Chicago Tribune'' who co-hosted a movie review television series alongside colleague Roger Ebert. Siskel started writing for the '' ...
, each giving it a thumbs down (though Siskel did note he laughed a grand total of 2 times during the movie, compared to Roger in which he laughed none of the time).Worst of 1991 — Siskel and Ebert Movie Reviews
/ref> Siskel put it on his list of the Ten Worst films of the year.


References


External links

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Trailer
{{Andrew Dice Clay 1991 films American documentary films 1990s English-language films 1990s American films English-language documentary films