Dice Kayek
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Dice Kayek is a Paris-based high fashion brand founded by the
Turkish Turkish may refer to: * Something related to Turkey ** Turkish language *** Turkish alphabet ** Turkish people, a Turkic ethnic group and nation *** Turkish citizen, a citizen of Turkey *** Turkish communities in the former Ottoman Empire * The w ...
sisters Ece and AyÅŸe Ege in 1992. Ece Ege is the
creative director A creative director is a person who makes high-level creative decisions; oversees the creation of creative assets such as advertisements, products, events, or logos; and directs and translates the creative people who produce the end results. Creat ...
of the brand and AyÅŸe Ege is the
manager Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...
of the company.


Background

In 1992, Esmod Paris graduate Ece Ege created a collection of 15 white
poplin Poplin, also called tabinet (or tabbinet), is a fine (but thick) wool, cotton or silk fabric with crosswise ribs that typically give a corded surface. Nowadays, the name refers to a strong material in a plain weave of any fiber or blend. Pop ...
shirts that attracted the attention of a number of key people in the fashion industry. The following year, together with sister AyÅŸe Ege, they continued to expand the white shirt collection with new designs. In 1993, Dice Kayek presented for the first time a complete women's
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
collection in Paris, to critical acclaim. In an October 1993 article, ''
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides i ...
'' commented: "Their gauzy poet blouses and coats with bows have found a quick following here among the fashion romantics, especially considering that this was their first runway show." In 1994, Dice Kayek became a member of the , and in 1996, with the support of the fashion group Mitsui & Co. (Tokyo), the sisters also launched Dice Kayek ' in Japan. In 2002, Dice Kayek was invited by the Korean government to present their Autumn/Winter 2002-03 collection at the '. That same year, Ece Ege also became the Artistic Director of the Japanese fashion house
Hanae Mori was a Japanese fashion designer. She was one of only two Japanese women to have presented her collections on the runways of Paris and New York, and the first Asian woman to be admitted as an official ''haute couture'' design house by the Fédà ...
. The following year, she received the 'Femme en Or' fashion award. In 2004, Dice Kayek joined forces with the Ayaydın- Miroglio Group to create the Turkish contemporary ready-to-wear brand Machka, and Ece Ege was named creative and
artistic director An artistic director is the executive of an arts organization, particularly in a theatre company or dance company, who handles the organization's artistic direction. They are generally a producer and director, but not in the sense of a mogu ...
of the brand. In 2010, the France-Euro-Mediterranean Association presented Ece Ege with the 'Female Achievement Award' for Dice Kayek's noteworthy contribution to fostering creative and cultural links between the French, European and Turkish cultures.f Around the same time, as part of an exhibition to celebrate the year of Turkey in France at the
Musée des Arts Décoratifs, Paris The Musée des Arts Décoratifs (, English: ''Museum of Decorative Arts'') is a museum in Paris, France, dedicated to the exhibition and preservation of the decorative arts. Located in the city’s 1st arrondissement, the museum occupies the P ...
, Dice Kayek showed their Istanbul Contrast collection, which focused on significant symbols of Istanbul's diverse cultural history. The collection was lauded by top international fashion critics. ''
Vogue Italia ''Vogue Italia'' is the Italian edition of '' Vogue'' magazine owned by Condé Nast International. In publication since 1964, it has been called the top fashion magazine in the world. The publication is currently edited by Francesca Ragazzi and ...
's'' Elisa Pervinca Bellini, noted: "In the embroideries and details, in the silhouettes and lines of the two sisters' collection there is a strong focus on the lights, the symbols and the allure of old Constantinople." Istanbul Contrast later became a traveling exhibition, and was shown at the Istanbul Modern Museum (Turkey, 2010) and the ''
Amsterdam Museum The Amsterdam Museum, known until 2010 as the Amsterdam Historical Museum, is an Amsterdam-based museum dedicated to the city's past and present. Due to the renovation of its main location, the museum is temporarily located in the Amstelhof on the ...
'' (Netherlands, 2011). 2011 was also the year Dice Kayek opened two ''
pop-up retail Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to latch onto a fad or scheduled e ...
'' shop, one at
Les Galeries Lafayette Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates a number of locations in France and other countries. ...
(Paris) and one at '' Fenwick'' (London). In 2013, to coincide with the ''Salone del Mobile 2013'' in Milan, the Turkish design firm Demirden Design invited six designers, among them Matthew Lehanneur,
Arik Levy Arik Levy () was born in Tel Aviv. An artist and industrial designer, he attended the Art Center Europe in Switzerland where he graduated with distinction in 1991. Levy employs a multi-disciplinary approach in both the art and industrial design ...
and Dice Kayek, to create a work out of Turkish marble, to be unveiled in an exhibition titled 'Bathing in Light'. For the project, Ece and AyÅŸe Ege created an exceptional installation called ''Nebula'', which integrated the marble into the idea of a minimalist, light-filled Turkish bath. More recently, Dice Kayek has been shortlisted for the third edition of the
Victoria and Albert Museum The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...
's ''Jameel Prize''. Three Couture pieces from their Istanbul Contrast collection will be on display at the museum from December 11, 2013 to April 21, 2014. Dice Kayek, the winner of the third ''Jameel Prize'', had been announced on December 10, 2013 during the launch of the exhibition at the
Victoria and Albert Museum The Victoria and Albert Museum (abbreviated V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.8 million objects. It was founded in 1852 and named after Queen ...
. The three Dice Kayek pieces, along with the works of all the other finalists, will be exhibited until April 21, 2014; the show will then travel to other museums around the world.


See also

*
Rodarte Rodarte () is an American brand of clothing and accessories founded and headquartered in Los Angeles, California, USA, by sisters Kate and Laura Mulleavy. Rodarte has received a number of fashion industry awards since the line's inception in 20 ...


References


External links

* * {{cite web, author=WearetheTurks, title=ECE EGE, fashion designer, founder of prêt-à-porter line DICE KAYEK, url=http://www.wearetheturks.org/?p=271#more-271, accessdate=6 April 2009, archive-url=https://web.archive.org/web/20110725202557/http://www.wearetheturks.org/?p=271#more-271, archive-date=25 July 2011, url-status=dead
France24: Ece Ege, between East and West

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