Diaspora (stylized as diaspora*) is a
nonprofit, user-owned,
distributed social network
A distributed social network or federated social network is an Internet social networking service that is decentralized and distributed across distinct service providers (similar to email, but for social networks), such as the Fediverse or the ...
. It consists of a group of independently owned nodes (called ''pods'') which interoperate to form the network. The social network is not owned by any one person or entity, keeping it from being subject to corporate take-overs or advertising. According to its developer, "our distributed design means no big corporation will ever control Diaspora."
The project was founded by Dan Grippi, Maxwell Salzberg, Raphael Sofaer and
Ilya Zhitomirskiy, students at
New York University's Courant Institute of Mathematical Sciences. The group received
crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and Alternative Finance, alternative finance. In 2015, over was rais ...
in excess of $200,000 via ''
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...
''. A consumer alpha version was released on 23 November 2010.
Diaspora software is licensed under the terms of
GNU-AGPL-3.0. Its development is managed by the Diaspora Foundation, which is part of the Free Software Support Network (FSSN). The FSSN is in turn run by
Eben Moglen
Eben Moglen (born 1959) is an American legal scholar who is professor of law and legal history at Columbia University, and is the founder, Director-Counsel and Chairman of Software Freedom Law Center.
Professional biography
Moglen started out ...
and the
Software Freedom Law Center
The Software Freedom Law Center (SFLC) is an organization that provides '' pro bono'' legal representation and related services to not-for-profit developers of free software/ open source software. It was launched in February 2005 with Eben Mogle ...
. The FSSN acts as an umbrella organization to Diaspora development and manages Diaspora's branding, finances and legal assets.
History
Inception
The Diaspora project was founded in 2010 by four students at
New York University
New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin.
In 1832, ...
's
Courant Institute of Mathematical Sciences,
Ilya Zhitomirskiy, Dan Grippi, Max Salzberg, and Raphael Sofaer. The word ''
diaspora
A diaspora ( ) is a population that is scattered across regions which are separate from its geographic place of origin. Historically, the word was used first in reference to the dispersion of Greeks in the Hellenic world, and later Jews afte ...
'' is
Greek
Greek may refer to:
Greece
Anything of, from, or related to Greece, a country in Southern Europe:
*Greeks, an ethnic group.
*Greek language, a branch of the Indo-European language family.
**Proto-Greek language, the assumed last common ancestor ...
in origin and refers to a scattered or dispersed population.

The founders started the project after being motivated by a February 2010 speech of the
Columbia University law professor
Eben Moglen
Eben Moglen (born 1959) is an American legal scholar who is professor of law and legal history at Columbia University, and is the founder, Director-Counsel and Chairman of Software Freedom Law Center.
Professional biography
Moglen started out ...
. In his speech, delivered to the
Internet Society
The Internet Society (ISOC) is an American nonprofit advocacy organization founded in 1992 with local chapters around the world. Its mission is "to promote the open development, evolution, and use of the Internet for the benefit of all people ...
's New York Chapter, "Freedom in the Cloud", Moglen described
centralized social networks as "spying for free."
In an interview for ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', Salzberg said "When you give up that data, you're giving it up forever ... The value they give us is negligible in the scale of what they are doing, and what we are giving up is all of our privacy." Sofaer said, "We don't need to hand our messages to a hub. What Facebook gives you as a user isn't all that hard to do. All the little games, the little walls, the little chat, aren't really rare things. The technology already exists".
The group decided to address this problem by creating a distributed social network. To obtain the necessary funds the project was launched on April 24, 2010 on ''
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, K ...
'', a
crowd funding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by cro ...
website. The first 39 days were assigned to raise the
US$10,000 that they estimated would be needed to get started. However, the initial funding goal was met in just 12 days and the project eventually raised more than US$200,000 from more than 6000 backers (making it the second most successful Kickstarter project of its time). Grippi said, "We were shocked. For some strange reason, everyone just agreed with this whole privacy thing." Among the donors was
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
CEO
Mark Zuckerberg
Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of ...
who contributed an undisclosed amount, saying "I donated. I think it is a cool idea."
"Diaspora is trying to destroy the idea that one network can be totally dominant," stated Sofaer in laying down the aim of Diaspora.
Early work and launch
Work on the Diaspora software began in May 2010. Finn Brunton, a teacher and digital media researcher at New York University, described their method as "a return of the classic geek means of production: pizza and ramen and guys sleeping under the desks because it is something that it is really exciting and challenging."
A developer preview was released on September 15 and received criticism for various security flaws. The feedback of its users, however, led to quick improvements.
The first Diaspora "pod" was launched by the development team on November 23, 2010; as a private, invitation-only
alpha test.
A redesigned website was published in preparation for the alpha release, with the old site still available as a blog section. According to Terry Hancock of ''
Free Software Magazine
''Free Software Magazine'' (also known as ''FSM'' and originally titled ''The Open Voice'') is a Web site that produces a (generally bi-monthly) mostly free-content online magazine about free software.
It was started in November 2004 by Australi ...
'', September 2011, it was "already quite usable for some purposes". While it supported text, photographs, and links, it still lacked some features, including link preview, the ability to upload or embed videos (although videos could be linked to on other services) and chat. Animated
GIFs were supported, however.
Since its release, features of Diaspora have appeared in similar forms in other social networks. In a September 2011 message, the developers noted similarities such as
Google+
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
's "circles" (a version of Diaspora's aspects) and new sets of user privacy controls implemented by Facebook. They said "we can't help but be pleased with the impact our work has had". His supposition that Google borrowed heavily from Diaspora was a particular point of pride for Zhitomirskiy, although Google denied that Diaspora had influenced their designs.
In October 2011, Diaspora announced that it was starting a fundraising campaign. Maxwell Salzberg explained, "The key right now is to build something that our community wants to use and that makes a difference in our users' lives. In the future, we will work with our community to determine with them how we could best turn Diaspora* into a self-sustaining operation." Within days of commencing the campaign over US$45,000 had been raised when
PayPal
PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...
froze Diaspora's account without explanation. After a large number of complaints to PayPal from Diaspora users and the threat of legal action, the account was unfrozen with an apology from a PayPal executive, but still without explanation. This incident prompted the acceptance of other payment processors, including
Stripe
Stripe, striped, or stripes may refer to:
Decorations
* Stripe (pattern), a line or band that differs in colour or tone from an adjacent surface
* Racing stripe, a vehicle decoration
* Service stripe, a decoration of the U.S. military
Entertainme ...
and
Bitcoin
Bitcoin ( abbreviation: BTC; sign: ₿) is a decentralized digital currency that can be transferred on the peer-to-peer bitcoin network. Bitcoin transactions are verified by network nodes through cryptography and recorded in a public di ...
.
The Diaspora Project website was started on September 29, 2011.
Its declared mission is "to build a new and better social web, one that's 100% owned and controlled by you and other Diasporans."
Further development
On November 12, 2011 co-founder Zhitomirskiy committed suicide, at the age of twenty-two. Reports linked pressures related to Diaspora to his death.
Zhitomirskiy's mother, Inna Zhitomirskiy, said, "I strongly believe that if Ilya did not start this project and stayed in school, he would be well and alive today." Diaspora co-founder Maxwell Salzberg disagreed. Salzberg stated, "Yes, I agree that being a startup founder is stressful. But it wasn't the stress of work that killed Ilya. He had his own issues. He was sick." Zhitomirskiy's mother, Inna Zhitomirskiy, did not comment on reports of his history of mental illness.
The
beta stage was originally scheduled for November 2011, but was postponed due to the need to add new design features and also Zhitomirskiy's death.
In February 2012, the developers indicated that they had completed work on the software back-end to improve both pod up-time and website response time. The next phase of work involved changes to the user interface and its associated terminology to reflect the way users are actually interacting, as the software moves towards beta status, anticipated for later on in 2012.
In February 2012, the developers wrote that their own research indicated a change in the focus for the project. They stated that, unlike other social networking websites, on which users mostly interact with people they know in real life, on Diaspora users mostly interact with people from all over the world whom they do not know. Whereas traditional social media mostly deals with user's trivial daily details, much of the traffic on Diaspora deals with ideas and social causes. As a result, the developers decided to make changes to the interface to better facilitate more lengthy and detailed conversations on complex subjects as the project progresses towards
beta status.
By May 2012, development was underway to allow a high degree of customization of user posts, permitting users to post different media, such as text, photos and video with a high degree of personalization and individual expression. The developers felt that allowing individual creativity in posts would differentiate the Diaspora platform from competitors.
In June 2012, the development team was scheduled to move to
Mountain View, California
Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376.
Mountain View was integral to the early history and growth of Silicon Valley, and is th ...
as part of work with startup accelerator
Y Combinator.
In August 2012 the developers focus changed to working on creating makr.io, as part of their YCombinator class.
In August 2012, the remaining founders formally handed the project over to its community.
Since that date, Diaspora has been fully developed and managed by its community members. The focus of the community development team has been on creating stable software releases to act as a basis for further development, which included adopting a semantic versioning system for releases, improving the performance of data federation between pods, and enabling as many volunteers as possible to write code for the project. The project has also adopted the
Loomio
Loomio is decision-making software and web service designed to assist groups with collaborative, consensus-focused decision-making processes. It is a free software web application, where users can initiate discussions and put up proposals. As the ...
platform to enable democratic group decision-making.
In October 2012, the project made its first community release at 0.0.1.0, dropping all references to the Alpha/Beta branding it had previously used. At the same time development was moved to a development branch, leaving the master branch for stable releases.
Features
Diaspora is intended to address
privacy concerns related to centralized social networks. It is constructed of a network of nodes, called ''pods'', hosted by many different individuals and institutions. Each node operates a copy of the Diaspora software, which is a
personal web server with social networking capabilities. Users of the network can host a pod on their own server or create an account on any existing pod of their choice. From that pod, they can interact with other users on all other pods.
Diaspora users retain ownership of their data and do not assign ownership rights. The software is specifically designed to allow users to download all their images and text that have been uploaded at any time.
The developers consider the distributed nature of the network crucial to its design and success:
Diaspora has been specifically noted by
NPR for its policy that allows the use of
pseudonyms
A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name ( orthonym). This also differs from a new name that entirely or legally replaces an individu ...
, in contrast to competitor
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
, which does not.
The Diaspora software allows user posts to be designated as either "public" or "limited". In the latter case, posts may only be read by people assigned to one of the groups, termed ''aspects'', which the user has approved to view the post. Each new account is assigned several default aspects – friends, family, work and acquaintances – and the user can add as many custom aspects as they like.
It is possible to follow another user's public posts without the mutual
friending
Friending is the act of adding someone to a list of "friends" on a social networking service. The notion does not necessarily involve the concept of friendship. It is also distinct from the idea of a " fan"—as employed on the WWW sites of busi ...
required by other social networks.
Users can also send private messages, called conversations.
A user can filter their news stream by aspect.
Posts in Diaspora can include
hashtag
A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...
s and "mentions" (a username preceded by an @ symbol). Users can upload photos to posts, and can format text and links using
Markdown. Posts can be propagated to connected accounts on
WordPress
WordPress (WP or WordPress.org) is a free and open-source software, free and open-source content management system (CMS) written in PHP, hypertext preprocessor language and paired with a MySQL or MariaDB database with supported secure hypert ...
,
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and
Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a ...
. Diaspora supports embedding of media from YouTube, Vimeo and a number of other sites, and also supports OpenGraph previews.
A key part of the original Diaspora software design concept was that it should act as a "social aggregator", allowing posts to be easily imported from Facebook, the pre-2018 Tumblr, and Twitter. As ''
Village Voice
''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, th ...
'' writer Nick Pinto explained, "the idea is that this lowers the barriers to joining the network, and as more of your friends join, you no longer need to bounce communications through Facebook. Instead, you can communicate directly, securely, and without running exchanges past the prying eyes of
Zuckerberg and his business associates."
, the API for this feature was still under discussion.
Friendica instances are also a part of the Diaspora social network since Friendica natively supports the Diaspora protocol.
Reception
While the project was still in the alpha stage, it started getting noticed. In December 2010, ''
ReadWriteWeb
ReadWrite (originally ReadWriteWeb or RWW) is a Web technology blog launched in 2003. RW covers Web 2.0 and Web technology in general, and provides industry news, reviews, and analysis. Founded by Richard MacManus, Technorati ranked ReadWriteWe ...
'' named the project as one of its ''Top 10 Start-Ups of 2010'', saying "Diaspora certainly represents the power of crowd funding, as well as an interest in making sure the social Web is not centralized in one company".
On 7 January 2011 Black Duck Software named the project one of its Open Source Rookies of 2010, for being "the privacy aware, personally controlled, do-it-all, open source social network".
In July 2011, Konrad Lawson, blogging for the
Chronicle of Higher Education
''The Chronicle of Higher Education'' is a newspaper and website that presents news, information, and jobs for college and university faculty and student affairs professionals (staff members and administrators). A subscription is required to ...
, suggested Diaspora as an alternative to
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
and
Google+
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
.
On September 14, 2011 Terry Hancock of ''
Free Software Magazine
''Free Software Magazine'' (also known as ''FSM'' and originally titled ''The Open Voice'') is a Web site that produces a (generally bi-monthly) mostly free-content online magazine about free software.
It was started in November 2004 by Australi ...
'' endorsed the Diaspora network in an article entitled ''Why You Should Join Diaspora Now, Like Your Freedom Depends On It'', calling it "good enough" for mainstream use. In explaining his reasoning for encouraging people to sign up he stated:
On November 14, 2011 Suw Charman-Anderson wrote in firstpost.com, in connection to Zhitomirskiy's death, about why Diaspora's slower growth can be an advantage:
Diaspora was nominated for "Best Social Network" in the 2011 Mashable.com Awards.
Action against ISIS
The distributed design attracted members of the militant Islamist extremist group
ISIS
Isis (; ''Ēse''; ; Meroitic language, Meroitic: ''Wos'' 'a''or ''Wusa''; Phoenician language, Phoenician: 𐤀𐤎, romanized: ʾs) was a major ancient Egyptian deities, goddess in ancient Egyptian religion whose worship spread throughou ...
, in 2014, after their propaganda campaigns were censored by Twitter. Diaspora developers issued a statement urging users to report offensive content and helping pod admins to identify users' accounts associated with ISIS. Since the network is federated, there is no central point of control for blocking content. On 20 August 2014, the Diaspora Foundation stated that "all of the larger pods have removed the
SISrelated accounts and posts."
See also
*
Comparison of software and protocols for distributed social networking
*
Data portability Data portability is a concept to protect users from having their data stored in "silos" or "walled gardens" that are incompatible with one another, i.e. closed platforms, thus subjecting them to vendor lock-in and making the creation of data backup ...
*
Mastodon (software)
*
GNU social, a social network operating on the
OStatus protocol
*
Identi.ca, a distributed microblogging platform (does not accept new registrations)
*
List of social networking websites
*
Timeline of social media
This page is a timeline of social media. Major launches, milestones, and other major events are included.
Overview
Timeline
(*) Such launches are not initial launches, but rather relaunches.
See also
* Timeline of Facebook
* Timeline of ...
References
External links
The Diaspora Project
{{Social networking
Internet properties established in 2010
Social information processing
Social networking websites
Kickstarter-funded software
Fediverse