DialAmerica is a

telemarketing Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or throu ...

company. It originated with the establishment of the first-ever

call center A call centre (English in the Commonwealth of Nations, Commonwealth spelling) or call center (American English, American spelling; American and British English spelling differences#-re, -er, see spelling differences) is a managed capability th ...

by the Life Circulation Company in 1957. In 1963, the company developed a sales campaign to support local sports teams and not-for-profit organizations.

Time Inc. Time Inc. (also referred to as Time & Life, Inc. later on, after their two onetime flagship magazine publications) was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New ...

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

spun off and sold their telephone subscription unit to Life Circulation Co. in 1976, forming DialAmerica Marketing. Time Inc. had developed a model of magazine sales using the

telephone A telephone, colloquially referred to as a phone, is a telecommunications device that enables two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most ...

. Since 1976, the company has expanded with services extending to areas including banking ( GE Capital Bank,

U.S. Bank U.S. Bancorp (stylized as us bancorp) is an American multinational financial services firm headquartered in Minneapolis, Minneapolis, Minnesota and incorporated in Delaware. It is the List of largest banks in the United States, 5th-largest ban ...

Fifth Third Bank Fifth Third Bancorp is a bank holding company headquartered in Cincinnati, Ohio. It is the parent company of Fifth Third Bank (5/3 Bank), which operates 1,100 branches and 2,400 automated teller machines, which are located in 11 states: Oh ...

, etc.) and internet services (including

America Online AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. (2017–present), Yahoo! Inc. The service tra ...

and

Compuserve CompuServe, Inc. (CompuServe Information Service, Inc., also known by its initialism CIS or later CSi) was an American Internet company that provided the first major commercial online service provider, online service. It opened in 1969 as a times ...

). DialAmerica also extends services for over 300 magazine publications, calling on behalf of large publishers like

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Nast (businessman), Condé Montrose Nast (1873–1942) and owned by Advance Publications. Its headquarters are located at One World Trade Center in the FiDi, Financial Dis ...

for magazines including ''

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...

'', ''

People The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...

'' and ''

Us Weekly ''Us Weekly'' is an American weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, which sold it in 1980. It was acquired by Wenner Media in 1986, and sold to Ameri ...

''.

Legal activity

In 2004, DialAmerica filed papers with the Federal Communications Commission seeking a national exemption from do-not-call lists.

References

{{reflist

External links

Official website
Telemarketing Business services companies established in 1957 Companies based in Bergen County, New Jersey Mahwah, New Jersey