The DS Group (Dharampal Satyapal Group) is a multi-business corporation and an
FMCG conglomerate
Conglomerate or conglomeration may refer to:
* Conglomerate (company)
* Conglomerate (geology)
* Conglomerate (mathematics)
In popular culture:
* The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes
** Co ...
with an Indian and international presence.
Founded in 1929 and headquartered in
Noida, the group has diversified into mouth freshener,
food and beverage,
confectionery
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categories ...
,
dairy
A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...
,
hospitality, agri, and luxury retail, premium flavoured
tobacco & other businesses. Third-generation entrepreneurs, Ravinder Kumar and Rajiv Kumar manage and own the group.
History
1920s
Dharampal Sugandhi, the founder of DS Group, established a small perfumery store in
Chandni Chowk,
Delhi in 1929. He created products using essential oils such as
Agarbattis,
Flavoured supari,
Gulabjal, and
Tobacco. Over time, his blended tobacco gained popularity.
1940s
By the late 1940s Lala Dharampal Sugandhi’s son Satyapal Sugandhi, the founder of DS Group joined the business. The company introduced its inaugural tobacco brand called 'BABA' in India in 1958.
The company went on to launch a range of other brands, including 'Tulsi'.
Diversification and expansion
‘Rajnigandha’ the Mouth Freshener and ‘Pass Pass’, the confectionery brand established new categories.
The Group diversified in
foods and beverages in the year 1987 with Catch Salt & Pepper sprinklers.
The beverage range was launched with ‘Catch Natural Spring Water’ in 1999, followed by mixers, clear flavored water, soft drinks, and juice beverages.
The Group further added Rajnigandha Silver Pearls, Maze, Chingles, and Pass Pass Pulse to its confectionery vertical.
The Group made its entry into the hospitality industry by acquiring properties in both the business and leisure segments.
Additionally, the Group has also invested in the Agri sector, which includes an
agroforestry
Agroforestry is a land use management system in which trees or shrubs are grown around or among crops or pastureland. Trees produce a wide range of useful and marketable products from fruits/nuts, medicines, wood products, etc. This intentional ...
division,
hydroponics using greenhouses to cultivate various exotic crops, vegetables, and flowers.
In 2022, the group's headquarters was awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the US Green Building Council (USGBC) for being a green building.
Corporate museum
DS Group Headquarters has a Corporate Museum called 'The Journey' that showcases its legacy and honors the founders. It is divided into five sections and offers an experiential museum experience.
References
{{Reflist
Conglomerate companies of India
Companies based in Noida
Indian companies established in 1929
Conglomerate companies established in 1929