Deva Pardue is an Irish graphic designer now based in New York City. A graduate of the School of Visual Arts, she has worked at Pentagram and The Wing, and is the founder of For All Womankind.

Professional work

Pardue's education began in psychology before shifting to

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

; she graduated with a Bachelor of Fine Arts from the School of Visual Arts in 2011 where she completed her final thesis under the guidance of

Paula Scher Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.Scher, Paula." (n.d.): Oxford University ...

. While working at the design firm Pentagram, she collaborated on the title sequence for NBC's show ''

Unbreakable Kimmy Schmidt ''Unbreakable Kimmy Schmidt'' is an American streaming television sitcom created by Tina Fey and Robert Carlock, starring Ellie Kemper in the title role. It premiered on March 6, 2015, on Netflix and ran for four seasons, ending on January 25, 20 ...

'' and worked on design for Bike New York and Minneapolis Institute of Art. She led development of the design team at The Wing, an all-women members club.

For All Womankind

In Fall 2016, after the outcomes of the 2016 election, Pardue founded For All Womankind as a way to respond to contribute to post-election responses. The name "For All Womankind" refers, according to Pardue, to the need for intersectionality in organizing—across issues of gender and race, and beyond the level of campaigning for individual rights. Her design work under this organization evolved from study of the

raised fist The raised fist, or the clenched fist, is a long-standing image of mixed meaning, often a symbol of political solidarity. It is also a common symbol of communism, socialism, and other revolutionary social movements. It can also represent a salute ...

motif and the realization that none of the existing iterations of this symbol looked feminine; in response, she created a motif of three raised fists, with different skin tones and painted red fingernails. She then created a series of posters using this motif, with different text, for use during public protests. Sale of posters, pins, and other materials with this design were directed to the Center for Reproductive Rights and

Emily's List EMILY's List is an American political action committee (PAC) that aims to help elect Democratic female candidates in favor of abortion rights to office. It was founded by Ellen Malcolm in 1985. The group's name is an acronym for "Early Money ...

. A free download of posters was provided for the

2017 Women's March The Women's March was a worldwide protest on January 21, 2017, the day after Inauguration of Donald Trump, the inauguration of Donald Trump as US president. It was prompted by Trump's policy positions and rhetoric, which protesters called Misog ...

; downloads increased dramatically after

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

shared the image on her instagram. The design was used without credit by ModCloth for sale of tshirts in

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

stores.

References

External links

* {{DEFAULTSORT:Pardue, Deva Living people Year of birth missing (living people) Place of birth missing (living people) Irish emigrants to the United States American graphic designers School of Visual Arts alumni American women's rights activists American company founders American women company founders 21st-century American women