Deva Pardue is an Irish graphic designer now based in New York City. A graduate of the

School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by Silas ...

, she has worked at

Pentagram A pentagram (sometimes known as a pentalpha, pentangle, or star pentagon) is a regular five-pointed star polygon, formed from the diagonal line segments of a convex (or simple, or non-self-intersecting) regular pentagon. Drawing a circle around ...

and The Wing, and is the founder of For All Womankind.

Professional work

Pardue's education began in psychology before shifting to

graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...

; she graduated with a

Bachelor of Fine Arts A Bachelor of Fine Arts (BFA) is a standard undergraduate degree for students pursuing a professional education in the visual arts, Fine art, or performing arts. In some instances, it is also called a Bachelor of Visual Arts (BVA). Background ...

from the School of Visual Arts in 2011 where she completed her final thesis under the guidance of

Paula Scher Paula Scher (born October 6, 1948) is an American graphic designer, painter and design educator. She also served as the first female principal at Pentagram, which she joined in 1991. She started her career as an art director in the 1970s and ear ...

. While working at the design firm Pentagram, she collaborated on the title sequence for NBC's show ''

Unbreakable Kimmy Schmidt ''Unbreakable Kimmy Schmidt'' is an American sitcom created by Tina Fey and Robert Carlock, starring Ellie Kemper in the title role. It premiered on March 6, 2015, on Netflix and ran for four seasons, ending on January 25, 2019. An interactiv ...

'' and worked on design for Bike New York and

Minneapolis Institute of Art The Minneapolis Institute of Art (Mia) is an arts museum located in Minneapolis, Minnesota, United States. Home to more than 90,000 works of art representing 5,000 years of world history, Mia is one of the List of largest art museums, largest ar ...

. She led development of the design team at The Wing, an all-women members club.

For All Womankind

In Fall 2016, after the outcomes of the 2016 election, Pardue founde
For All Womankind
as a way to respond to contribute to post-election responses. The name "For All Womankind" refers, according to Pardue, to the need for

intersectionality Intersectionality is an analytical framework for understanding how groups' and individuals' social and political identities result in unique combinations of discrimination and privilege. Examples of these intersecting and overlapping factor ...

in organizing—across issues of gender and race, and beyond the level of campaigning for individual rights. Her design work under this organization evolved from study of the

raised fist The raised fist, or the clenched fist, is a long-standing image of mixed meaning, often a symbol of solidarity, especially with a political movement. It is a common symbol representing a wide range of political ideologies, most notably socialism, ...

motif and the realization that none of the existing iterations of this symbol looked feminine; in response, she created a motif of three raised fists, with different skin tones and painted red fingernails. She then created a series of posters using this motif, with different text, for use during public protests. Sale of posters, pins, and other materials with this design were directed to the

Center for Reproductive Rights The Center for Reproductive Rights (CRR) is a global legal advocacy organization, headquartered in New York City, that seeks to advance reproductive rights, such as abortion. The organization's stated mission is to "use the law to advance reprod ...

and

Emily's List EMILYs List is a left-leaning American political action committee (PAC) that aims to help elect Democratic female candidates in favor of abortion rights to office. It was founded by Ellen Malcolm in 1985. The group's name is an acronym for "E ...

. A free download of posters was provided for the

2017 Women's March The Women's March was an American protest on January 21, 2017, the day after the first inauguration of Donald Trump as the president of the United States. It was prompted by Trump's policy positions and rhetoric, which were and are seen as mi ...

; downloads increased dramatically after

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

shared the image on her

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. The design was used without credit by

ModCloth ModCloth is an American online retailer of indie and vintage-inspired women's clothing based in Los Angeles. History Modcloth was founded in 2002 by Susan Gregg Koger and Eric Koger. Susan and Eric were students at Carnegie Mellon University an ...

for sale of tshirts in

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

stores.

References

External links

* {{DEFAULTSORT:Pardue, Deva Living people Year of birth missing (living people) Place of birth missing (living people) Irish emigrants to the United States American graphic designers American women graphic designers Irish graphic designers Irish women graphic designers School of Visual Arts alumni American women's rights activists American company founders American women company founders 21st-century American women