Destination NSW is a New South Wales state government

executive agency An executive agency is a part of a government department that is treated as managerially and budgetarily separate, to carry out some part of the executive functions of the United Kingdom government, Scottish Government, Welsh Government or No ...

established in 2011 to support growth of tourism and events in

New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

. The agency falls within the Department of Creative Industries, Tourism, Hospitality and Sport of the

New South Wales government The Government of New South Wales, also known as the NSW Government, is the executive state government of New South Wales, Australia. The government comprises 11 portfolios, led by a ministerial department and supported by several agencies. Th ...

. Destination NSW run two consumer-facing websites, sydney.com and VisitNSW, to promote travel to Sydney and NSW both internationally and domestically.

Governance

Executive

The agency is managed on a daily basis by an executive team led by Steve Cox, the chief executive officer; and is structured into five divisions: * Engagement and Development * People and Culture * Events * Finance * Consumer Marketing

Board of Management

The Chief Executive Officer reports to a Board of Management that is appointed by the Minister. The Board comprises industry representatives with relevant skills and experience in tourism and events. , the Board comprised the following individuals: * Sally Loane, Chairman * Anna Guillan , Deputy Chair * Clark Webb * Emma Hogan * The Hon. George Souris * Anne Loveridge * Elizabeth Mildwater, Secretary of the Department of Creative Industries, Tourism, Hospitality and Sport

Minister

The Board of Destination NSW is responsible to the Minister for Jobs and Tourism. Ultimately, the Minister is responsible to the

Parliament of New South Wales The Parliament of New South Wales, formally the Legislature of New South Wales, (definition of "The Legislature") is the bicameral legislative body of the Australian state of New South Wales (NSW). It consists of the Monarch, the New South Wa ...

Alliances and sponsorships

On 23 September 2012

Sydney FC Sydney Football Club, commonly known as Sydney FC, is a professional association football, soccer club based in Sydney, New South Wales, Australia. They compete in the top-tier men's league in Australia, the A-League Men. Established in 2004, ...

announced it had agreed a sponsorship deal with Destination NSW to promote tourism to Sydney. Destination NSW is the strategic sponsor of the 2017 World Polo Championship hosted by the Sydney Polo Club. The event will take place in October 2017. It is tournament that will see the world's eight best nations compete for the world title in Sydney's Hawkesbury region.

Controversy

On 12 December 2022, the Australian Professional Leagues (APL), the governing body of the top professional

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

leagues in Australia, announced that they had struck a deal with Destination NSW worth A$15 million to stage the 2023, 2024 and 2025 league finals in Sydney—until that point, each final had been hosted by the competing team with the best league record, regardless of location. The move was met with universal derision and condemnation from clubs and fans, with the APL accused of selling out the sport. After a number of high-profile protests by supporters' groups and prominent individuals in the game, the decision was eventually reversed on 18 October 2023, with the APL instead agreeing to a " Unite Round" (one weekend where all matches are held in the same city) in Sydney in exchange for Destination NSW's financial support. The APL's CEO, Danny Townsend, then resigned on 20 October to take up a new position in the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

References

External links

Destination NSW – Corporate Sitesydney.com – Consumer SiteVisitNSW – Consumer Site
Culture of New South Wales Government agencies of New South Wales Tourism organisations in Australia Tourism in New South Wales {{NewSouthWales-gov-stub id:Events New South Wales