Founding
Enas Hashani (former Editor-in-chief), the current CEO and publisher (2021), co-founded Rumman Company alongside Bayan Abuzinadah. She passed this baton to Maria Mahdaly, the magazine's third co-founder, announcing her as the magazine's editor-in-chief in 2018. .Brand history
The original ''Destination'' magazine was first published in 2008 with Enas Hashani as ''editor-in-chief''. In 2010, following ''Destinations quick success, Rumman Company, the parent company, was ranked as Saudi Arabia's fastest-growing start-up by the All World Network. To further expand its reach, ''Destination'' launched a new edition of its magazine catering to the city of Riyadh in 2013. Since then, In 2018 all the cities were combined to create Destination KSA meant to cater the country under the banner of Guide to Saudi Arabia. Rumman Company has also ventured into LUB Creative, a boutique-style agency.Content and style
The magazines follow a yearly plan based on certain monthly themes including: * Home Issue * Arts Issue * Wedding Issue * Travel Issue * Ramadan Issue * Education Issue * Fashion Issue * Food Issue * Health Issue * ''Others'' depending on Editorial StrategyGoing digital
In addition to the print versions of ''DJ'' and ''DR'', the websites of both editions exist. Serving the same purpose as the print forms, the websites aim to guide sights and attractions, restaurants, shopping, housing, and businesses in both cities.Distribution
The magazine (''DJ'' and ''DR'') is distributed free of charge in certain locations which include: embassies, clinics, housing compounds, hotels, malls, cafe's, restaurants, gyms, and spas. It is also available at certain point-of-sale counters in supermarkets and delivered to its subscribers.Audience
Nationwide monthly readership of ''Destination'' stands at over 120,000. ''Destinations audience consists of English speaking locals, visitors, and tourists, mainly falling in the age group of 20-45. According to the magazine, its readers are described as "socially outgoing, and eager to participate in the community's leisurely activities". The readers "use the magazine to plan their activities for the entire month and to entertain friends and guests".More ventures
Rumman Company is an innovative Media and Publishing House based in Saudi Arabia. Rumman is best described as a holding company that owns, operates, and manages new media publishing and producing industries. The company has two major branches: Destination KSA magazine and the Lub creative agency.See also
* List of magazines in Saudi ArabiaReferences
{{Authority control 2008 establishments in Saudi Arabia English-language magazines Lifestyle magazines Local interest magazines Magazines established in 2008 Mass media in Jeddah Mass media in Riyadh Monthly magazines Magazines published in Saudi Arabia