Design For All is a range of designer products made available at discount retailers by the

Target Corporation Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a compo ...

. In the late 1990s, the Target Corporation began designer partnerships to bring products created by well known designers in different disciplines to their retail stores. This notion of designers creating products that could be made available at discount retailers would be later labeled as 'Design For All' by the Target Corporation. Target first partnered with architect and designer

Michael Graves Michael Graves (July 9, 1934 – March 12, 2015) was an American architect, designer, and educator, as well as principal of Michael Graves and Associates and Michael Graves Design Group. He was a member of The New York Five and the Memphis Gr ...

. In 1999, the company commissioned 200 products from Graves for its stores. The products designed by Graves were household items, the first and most notable of which was a tea kettle that bore a close resemblance to a well-known kettle Graves designed for Alessi in 1985. The Target version of the tea kettle offered a similar design at a more affordable price. At the same time the Michael Graves products were released, Target also introduced a new line of clothing by

Mossimo Mossimo is a sportswear and accessories American company, founded in 1986 by designer Mossimo Giannulli and owned by Iconix Brand Group since 2006. Mossimo specializes in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear ...

, as well as a line of cosmetics b
Sonia Kashuk
expanding their designer partnerships throughout the departments within their discount stores. Although other discount retailers like K-Mart had collaborated with celebrities in the past, the Target Corporation was the first whose collaboration focused on the design of the product as opposed to the name behind it. The success of the initial designer partnerships opened the door for future collaborations with a varied array of designers from around the globe. The focus on product design, and not name recognition, made it possible to collaborate with both well-known and obscure designers. While a design-centric focus and creative marketing campaign have helped make the 'Design For All' campaign a success for the Target Corporation, the retailer's work with a

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

design firm named Culture & Commerce is an important factor in that success.# Jana, Reena. (2008). "Target's Design Scout."

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

br>
/ref> Target works with Culture & Commerce to find designers that they will partner with for new product designs.

References

#Shapiro, Ellen. (2005). "TARGET." Communication Artsbr>
#Mangum, Aja. (2008). "Target Opens Four Bullseye-Bodegas in Manhattan." NY Ma

External links

Target Corporation's Design for All
{{Target Corporation Clothing brands Target Corporation