A design director (also called Director of Design
) is a position found within the
software development
Software development is the process of designing and Implementation, implementing a software solution to Computer user satisfaction, satisfy a User (computing), user. The process is more encompassing than Computer programming, programming, wri ...
,
web development,
product design
Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
,
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
,
media
Media may refer to:
Communication
* Means of communication, tools and channels used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Interactive media, media that is inter ...
,
automotive or movie industries. It may be useful in other product focused organizations as well. The duties are similar to those of a
creative instructor but with greater emphasis on technical design and production along with creative and ideas. The design director oversees the design of
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
ing, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.
The distinction between the two positions is that advertising creative directors are usually promoted from copyrighting or art directing positions. Design directors, are promoted from senior designer positions. Design directors also require a much greater technical understanding of design process and techniques with cross platform and multi-disciplinary team application of their work also common place. As a role design directors are not only concerned with the creative elements, but also business, production and user facing experiences.
See also
*
Design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
*
Creativity
Creativity is the ability to form novel and valuable Idea, ideas or works using one's imagination. Products of creativity may be intangible (e.g. an idea, scientific theory, Literature, literary work, musical composition, or joke), or a physica ...
*
Artistic inspiration
Inspiration (from the Latin ''inspirare'', meaning "to breathe into") is a burst of creativity in a literary, musical, or visual art and other artistic endeavours without thinking. The concept has origins in both Hellenism and Hebraism. The ...
*
Communication
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not onl ...
References
Advertising occupations
Arts occupations
Communication design
Design
{{design-stub