Denner is a discount supermarket chain in Switzerland. It is Switzerland's third-largest supermarket chain after

Migros Migros () is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migros ...

and

Coop Coop or Co-op most often refer to: * Chicken coop or other animal enclosure * Cooperative or co-operative ("co-op"), an association co-operating for mutual social, economic or cultural benefit ** Consumer cooperative ** Food cooperative ** Housin ...

with 11.4% market share. It has been owned by the

Federation of Migros Cooperatives Migros () is Switzerland's largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative federation (the Federation of Migros ...

since 2007. As of 2022, Denner has 860 stores (591 own stores and 269 running as franchise called ''Denner Partner'') and a revenue of 3.7 billion CHF. Denner is the second largest wine-seller in Switzerland.

History

It was started in 1860 and later developed by Karl Schweri. It later made Switzerland's first discounter in 1967 in

Zürich Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...

. In 1973, it broke the country's tobacco

cartel A cartel is a group of independent market participants who collaborate with each other as well as agreeing not to compete with each other in order to improve their profits and dominate the market. A cartel is an organization formed by producers ...

. In 2004, the sales of its 580 outlets exceeded CHF 1.8 billion. In 2005 Denner acquired its rival discount chain Pick Pay. In January 2007, it was announced that

has purchased a majority stake in Denner. After the entrance of the worldwide-known retailers

Aldi Aldi (German pronunciation: ), stylised as ALDI, is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and ...

and

Lidl Lidl ( ) is a trademark, used by two Germany, German international discount supermarket, discount retailer chain store, chains that operates over 12,600 stores. The ''LD Stiftung'' operates the stores in Germany and the ''Lidl Stiftung & Co. K ...

(2004 and 2009), Denner successfully defended its leading role in the discount category. "One for all" ("Einer für Alle") is the company claim, as it describes itself as the "Retail's Robin Hood", who is fighting for cheaper prices for the customers. At the end of 2016, the leading Swiss discounter Denner had 510 of its own discounter branches in all four language regions of Switzerland and in the Principality of Liechtenstein, as well as independent retailers who are supplied by the company Denner and operate under the names Denner Satellit and "Denner Partner" (279 branches). 20 locations are also operated in the franchise model as Denner Express or Denner partners. At the end of 2017, Denner had 811 points of sale. With over 300 wines in its range, Denner is the second-largest wine retailer in Switzerland after Coop. At the end of 2018, Denner employed a total of 5,075 people and 105 apprentices. Net sales in 2016 were 2.97 billion Swiss francs and 138.3 million purchases were registered. At the end of 2018, Denner had 817 branches.

References

External links

Denner Market - All Things Denner
* Supermarkets of Switzerland Retail companies established in 1860 No frills {{Switzerland-company-stub