Denise Morrison
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Denise M. Morrison (born January 13, 1954) is an American business executive who served as
president President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Arts and entertainment Film and television *'' Præsident ...
and
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of
Campbell Soup Company The Campbell's Company (doing business as Campbell's and formerly known as the Campbell Soup Company) is an American company, most closely associated with its flagship canned soup products. The classic red-and-white can design used by many Campbe ...
from 2011 through 2018. Named the "21st Most Powerful Woman in Business" by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' magazine in 2011, Morrison was elected a director of Campbell in October 2010. She became Campbell's 12th leader in the company's 140-year history. Morrison retired from Campbell in May 2018.


Early life

Morrison was born and raised in the Elberon section of
Long Branch, New Jersey Long Branch is a beachside city in Monmouth County, in the U.S. state of New Jersey. As of the 2020 United States census, the city's population was 31,667, an increase of 948 (+3.1%) from the 2010 census count of 30,719, which in turn reflect ...
.Makin, Cheryl
"N.J. companies more likely to tap women, study finds"
''
Home News Tribune The ''Central New Jersey Home News Tribune'' is a daily newspaper serving Middlesex County, New Jersey. The paper has an average daily weekday circulation of about 49,000. The newspaper is the result of the 1995 merger of ''The Home News'' of E ...
'', January 29, 2014. Accessed September 6, 2022, via
Newspapers.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. It is owned by The ...
. "A self-professed 'Jersey girl,' Morrison was raised in the Elberon section of Long Branch and graduated from Long Branch High School."
She is one of four sisters who have all had business careers. The "Sullivan Sisters" were featured in a 2007 article in ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' titled "Raising Women to Be Leaders." Denise is the first-born; Maggie Wilderotter was chairman and CEO of
Frontier Communications Frontier Communications Parent, Inc. is an American telecommunications company. Known as Citizens Utilities Company until 2000, Citizens Communications Company until 2008, and Frontier Communications Corporation until 2020, as a communications pr ...
; Colleen Bastkowski was a regional vice president of sales at
Expedia Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on ...
Corporate Travel; and Andrea Doelling, a champion horse jumper, was senior vice president of sales at
AT&T Wireless AT&T Mobility, LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. Formed in April 2000 as Cingular Wireless LLC, It is a wholly owned subsidiary of AT&T Inc. and provides wireless serv ...
. Their father Dennis B. Sullivan—a
Korean War The Korean War (25 June 1950 – 27 July 1953) was an armed conflict on the Korean Peninsula fought between North Korea (Democratic People's Republic of Korea; DPRK) and South Korea (Republic of Korea; ROK) and their allies. North Korea was s ...
veteran and
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
executive—wanted to share everything he knew about business with his daughters. He reportedly talked with them while they were still in grade school about setting profit-margin goals. Their mother, Connie Sullivan, taught them that ambition is a part of femininity. Morrison graduated from
Long Branch High School Long Branch High School is a comprehensive, four-year community public high school that serves students in ninth through twelfth grades in the city of Long Branch, in Monmouth County, in the U.S. state of New Jersey, operating as part of the ...
. She earned her B.S. degree in economics and psychology from
Boston College Boston College (BC) is a private university, private Catholic Jesuits, Jesuit research university in Chestnut Hill, Massachusetts, United States. Founded in 1863 by the Society of Jesus, a Catholic Religious order (Catholic), religious order, t ...
, graduating ''
magna cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...
''. She was inducted into the Order of the Cross and Crown Honor Society for academic and extracurricular achievement.


Career

Morrison began her career in the sales organization at
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
in Boston, Massachusetts. She later joined
Pepsi-Cola Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
in trade and business development. She then spent most of the 1980s at Nestle USA, where she held senior marketing and sales positions. In 1995, Morrison moved to
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
Inc. She served as senior vice president and led the Nabisco Food Company's sales organization and was general manager for the Down the Street division. Before joining Campbell's, Morrison served as executive vice president and general manager of
Kraft Foods Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
' snacks and confections divisions, responsible for leading brands such as
Planters Planters Nut & Chocolate Company is an American snack food company now owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gent ...
nuts,
Life Savers Life Savers (stylized as LifeSavers) is an American brand of ring-shaped hard and soft candy. Its range of mints and fruit-flavored candies is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls. Candy manufacturer ...
candies, and
Altoids Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The ...
mints. Morrison joined Campbell in April 2003 as president-global sales and chief customer officer, and was named president-Campbell USA in June 2005. She was named senior vice president and president-North America soup, sauces and beverages in October 2007 and handled the Campbell USA, North America Foodservice, and Campbell Canada businesses. She was appointed executive vice president and chief operating officer in October 2010, leading all of Campbell's global businesses, corporate strategy, global advertising & design and research & development. Morrison was named president and CEO of Campbell Soup Company on August 1, 2011. Morrison retired from Campbell in May 2018. Morrison's compensation at the beginning of fiscal year 2012 included an annual base salary of $950,000, a fiscal 2011 annual cash incentive of $602,292 and a fiscal 2012 long-term incentive grant of $4,845,000. Campbell's fiscal year runs from August 1 to July 31.


Board service

Morrison is a former director of the
Goodyear Tire & Rubber Company The Goodyear Tire & Rubber Company is an American multinational tire manufacturer headquartered in Akron, Ohio. Goodyear manufactures tires for passenger vehicles, aviation, commercial trucks, military and police vehicles, motorcycles, recreati ...
and a former director of
Ballard Power Systems Ballard Power Systems Inc. is a developer and manufacturer of proton exchange membrane (PEM) fuel cell products for markets such as heavy-duty motive (consisting of bus and tram applications), portable power, material handling as well as enginee ...
Inc. She is a founding member of the
Healthy Weight Commitment Foundation The Healthy Weight Commitment Foundation is an organization of American food and beverage companies formed with the stated aim of decreasing the number of calories in the U.S. marketplace. It was announced in October 2009, by the then-CEO of Kellog ...
, an initiative composed of manufacturers and retailers designed to combat obesity in the marketplace, workplace, and in schools through communication and education. She is also on the non-profit board of
Students in Free Enterprise The Enactus World Cup, or Enactus, is an international social entrepreneurship project presentation competition for university students organized by Enactus, an international non-profit organization based in New York City. The championship former ...
. Additionally, she serves on the board of the
Grocery Manufacturers Association The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), is a United States-wide trade association for manufacturers of consumer packaged goods (CPG). The CBA represents companies that manufacture food, beve ...
and is the chair of its Health and Wellness Committee. Morrison is also on the board of the
Consumer Goods Forum The Consumer Goods Forum (CGF) is a global, industry-led network that brings together over 400 member companies, including retailers, manufacturers, and other stakeholders from 70 countries in the consumer goods industry. It focuses on driving posi ...
. She became a member of
MetLife MetLife, Inc. is the Holding company, holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, Annuity (US financial produ ...
's board of directors in 2014. She is the former chair of Catalyst's Advisory Board and former President of the N.J. Women's Forum, and has served on the Board of the Food Industry Crusade Against Hunger and Leadership California. Morrison resigned from President Trump's
American Manufacturing Council The American Manufacturing Council was a group of prominent chief executives set up to advise U.S. President Donald Trump on domestic manufacturing initiatives. It was chaired by Andrew Liveris, CEO of Dow Chemical Company. Following the withdra ...
on August 16, 2017.
Morrison's stated: "Following yesterday's remarks from the president, I can not remain on the Manufacturing Jobs Initiative. I will continue to support all efforts to spur economic growth and advocate for the values that have always made America great."
The council was disbanded later the same day.


Awards

In 2011, ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' named Morrison the 80th most powerful woman in the world. Morrison was also named the "21st Most Powerful Woman in Business" by ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
''. Morrison was a featured speaker at ''Fortune's'' 2011 Most Powerful Women Summit, sharing the stage with her sister Maggie Wilderotter, chairman and CEO of
Frontier Communications Frontier Communications Parent, Inc. is an American telecommunications company. Known as Citizens Utilities Company until 2000, Citizens Communications Company until 2008, and Frontier Communications Corporation until 2020, as a communications pr ...
. Morrison and Wilderotter are the first sisters ever to make the list together. Morrison was also recognized by ''Fortune'' as one of the "Most Powerful Women" in 2012, 2013, and in 2017. Morrison has also received the Power 50, Supermarket News 2011; "Woman of Distinction" American Heart Association of New Jersey, 2010; One of the 50 Most Influential Irish Women, Irish Voice 2010; Trailblazer Award; "Top Woman in Grocery," Progressive Grocer magazine, 2008, 2009, and 2010; One of the Top 50 Women in Business in the State of N.J., NJBIZ magazine, 2008; One of the Top 50 Women to Watch, ''The Wall Street Journal'', 2007; "Aiming High Award" by Legal Momentum, 2007; and Garden State "Woman of the Year" for Corporations, Garden State Women magazine, 2007.


Personal life

Morrison lives in
Princeton, New Jersey The Municipality of Princeton is a Borough (New Jersey), borough in Mercer County, New Jersey, United States. It was established on January 1, 2013, through the consolidation of the Borough of Princeton, New Jersey, Borough of Princeton and Pri ...
, with her husband, Tom, and has two grown daughters.


References


External links

*
LinkedIn authored articles

Official Forbes Profile - Denise Morrison
{{DEFAULTSORT:Morrison, Denise Living people American women chief executives 1954 births Long Branch High School alumni Businesspeople from Princeton, New Jersey Morrissey College of Arts & Sciences alumni American chief executives of food industry companies 20th-century American businesspeople 21st-century American businesspeople Procter & Gamble people Kraft Foods people PepsiCo people Campbell's people American corporate directors American women corporate directors Goodyear Tire and Rubber Company people American chief executives of Fortune 500 companies 20th-century American businesswomen 21st-century American businesswomen