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Denis Gennadievich Serikov is a Russian media manager responsible for co-creating several popular
radio stations Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a lan ...
in Russia, including the Russian version of the international radio brand
NRJ Nouvelle Radio Jeune, (Acronym: NRJ, , ) is a private France, French radio station created by Jean-Paul Baudecroux and Max Guazzini in June 1981 in France, 1981. Widely popularized by its "godmother", singer Dalida, who prevented it from closi ...
. He was the General Producer of the major
media conglomerate A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement parks, or ...
''
Gazprom Media Gazprom-Media () is a Russian media holding company established in January 1998 as a subsidiary of Gazprom Media Holdings. It and its parent company are subsidiaries of Gazprom, a large Russian oil and gas company founded in 1989. The group owns ...
Radio'' and the head of the former's popular Moscow-based radio station called ''
Like FM In English, the word ''like'' has a very flexible range of uses, ranging from conventional to non-standard. It can be used as a noun, verb, adverb, adjective, preposition, particle, conjunction, hedge, filler, quotative, and semi-suffix. Use ...
''. In September 2024, Serikov left both ''Like FM'' and ''Gazprom Media Radio'' for the '' Russian Media Group'' to be the latter company's Deputy General Director for Content Policy and Promotion.


Early years

Serikov was born in the city of Oktyabrsky in the
Bashkir ASSR The Bashkir Autonomous Soviet Socialist Republic, also historically known as Soviet Bashkiria or simply Bashkiria, was an autonomous republic of the Russian SFSR. Currently it is known as Republic of Bashkortostan, a federal subject of Russia. ...
in 1973 to a family of Soviet engineers. His cousin's grandfather is Ivan Serikov, a
Hero of the Soviet Union The title Hero of the Soviet Union () was the highest distinction in the Soviet Union, awarded together with the Order of Lenin personally or collectively for heroic feats in service to the Soviet state and society. The title was awarded both ...
. In 1979, he moved to Moscow with his parents. He graduated from the Mechanical-Technological Faculty of MSTU MAMI in 1996. During his studies, he played in various music bands and participated in festivals. One of the bands he was a part of was ''Murzilki Motor Cycles'' where Serikov acted as guitarist from 1992 to 1996. After graduating, Serikov continued his musical career from 1996 to 1998 as a guitarist for the rock band '' Mongol Shuudan''. He recorded two albums with the group: "Alive" (1997) and "Apricots" (1999). He also participated in other musical projects as a musician, arranger, and producer. After two years of performing, he decided that he would not "achieve great development" as musician. However, Denis Serikov was a "fervent music lover" and wanted to find work related to music. As a music lover, he amassed a personal collection of more than 1,500
cassette tape The Compact Cassette, also commonly called a cassette tape, audio cassette, or simply tape or cassette, is an analog audio, analog magnetic tape recording format for Sound recording and reproduction, audio recording and playback. Invented by L ...
s, followed by several thousand
CDs CDS, CDs, Cds, etc. may refer to: Finance * Canadian Depository for Securities, Canadian post-trade financial services company * Certificate of deposit (CDs) * Counterfeit Deterrence System, developed by the Central Bank Counterfeit Deterrence ...
. He still writes and plays music as a hobby.


Career


Open Radio and First Popular Radio

In 1998, Serikov started working at the ''Open Radio'' station, initially as an assistant music editor, later becoming the music editor and then the program director. While ''Open Radio'' was devoted to
rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
format, a number of music Serikov's programs gained fame, including "Big Ben Rock" with Sergey Ozon, "Smoke Under Water" with and Alexander Semashko, "Back to the Universe" with Martin Landers, "Bluesology" with Alexey Kalachev and others. Serikov completely rebranded and reformatted the radio station, orienting it towards the foreign classification of '' AC oriented Rock'', which led to ''Open Radio'' becoming profitable in less than two years. In 2003, the frequency owners of ''Open Radio'' decided to focus on Russian popular music, resulting in the project ''First Popular Radio'' (''Popsa'') (
Gazprom-Media Gazprom-Media () is a Russian media holding company established in January 1998 as a subsidiary of Gazprom Media Holdings. It and its parent company are subsidiaries of Gazprom, a large Russian oil and gas company founded in 1989. The group owns ...
), which was also entrusted to Serikov's leadership. According to the indicators in its second year of broadcasting, ''Popsa'' entered the top 15 most popular radio stations in Moscow.


Radio Energy, Next FM and Romantika Radio

In 2006, Serikov was invited to serve as the general producer of the ''Energia'' radio station (broadcasting corporation ''Prof-Media''). He then introduced the first international radio brand
NRJ (France) Nouvelle Radio Jeune, (Acronym: NRJ, , ) is a private French radio station created by Jean-Paul Baudecroux and Max Guazzini in June 1981. Widely popularized by its "godmother", singer Dalida, who prevented it from closing in 1984, the radio ...
to the Russian market. A few years later, ''Energia'' became one of the most popular stations among the youth audience and entered the top 10 radio stations in Russia. This experience of international collaboration in the field of broadcasting later became a subject of study at
RANEPA The Russian Presidential Academy of National Economy and Public Administration (RANEPA) is a federal state-funded institution of higher education located in Moscow, Russia. With the merger of Academy of National Economy (ANE), Russian Academy ...
. Serikov participated in the creation of the ''Next FM'' radio station, later known as ''Radio Next''. In 2010, as the editor-in-chief, he launched a new radio station, ''Romantika'' (''Prof-Media''), which became one of the leading stations among the female audience in Moscow. In 2014, after the merger of the ''Prof-Media'' and ''
Gazprom-Media Gazprom-Media () is a Russian media holding company established in January 1998 as a subsidiary of Gazprom Media Holdings. It and its parent company are subsidiaries of Gazprom, a large Russian oil and gas company founded in 1989. The group owns ...
'' holdings, Denis Serikov became the general producer of two more radio stations, ''Comedy Radio'' and ''Relax FM''. In the combined company ''Gazprom-Media Radio'' (''GPM Radio''), he was appointed Producer General. In 2020, the track "
Roses A rose is either a woody perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred species and tens of thousands of cultivars. They form a group of plants that can be e ...
" by Kazakh DJ Imanbek Zeikenov (
Imanbek Imanbek Maratuly Zeikenov (, ; born 21 October 2000), known professionally as Imanbek, is a Kazakh DJ and record producer. In 2019, he became known for his remix of Saint Jhn's "Roses". In 2021, Imanbek won a Grammy for his remix of "Roses", be ...
) began to be aired at ''Energia'' radio. The station's editors independently selected the track for broadcast from releases on the Internet. The track later gained global popularity and won a
Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...
.


Like FM

The radio station ''Like FM'' was created by Denis Serikov in 2015. The station was the first in the world to base its music broadcasting on listener votes, selecting songs for rotation. According to Serikov, "another novelty of ''Like FM'' is that this radio station was the first to broadcast songs not in their entirety. This reflects the current reality: we all scroll through social media tapes very quickly, there is no time to listen to the song for a long time". All songs are broadcast for about two minutes, allowing almost two broadcast hours to fit into a regular hour. A year after launch, the radio station entered the "top-10" ranking among the youth audience and the "top-25" among the Moscow audience. Together with
Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...
, the radio station created a "trend-chart": "a hit parade of songs that promise to become hits". Apple Music helps understand which songs generate the most interest from the audience, ''Like FM'' invites performers, so people listen to "a selection of future hits, about which no one knows yet". Under Serikov's leadership, the radio station also hosts ''LikeParty''—"interactive concerts", the repertoire of which can be influenced by spectators in the hall via a mobile app.


Russian Media Group

On September 11, 2024, the Russian Media Group (RMG) - the owner of ''
Russkoye Radio Russkoye Radio (, in English: Russian Radio) is a Russian radio station, broadcasting in some CIS countries. It differs from other similar stations since it broadcasts songs almost exclusively in Russian. History In Moscow Russkoye Radio began b ...
'', ''
Radio Maximum Radio Maximum is a Russian radio station, specializing in pop and rock music. Founded in 1991 as a joint venture of Westwood One, Harris Corporation, StoryFirst Communications, and The Moscow News weekly, Maximum is currently owned and operated ...
'', the Russian version of ''
Radio Monte Carlo Radio Monte Carlo (RMC) is the name of radio stations owned and managed by several different entities: Stations Radio Monte Carlo is considered one of the most popular networks especially in non-European Italian and French-speaking regions for it ...
'', '' Hit FM'', '' DFM'' and '' RU.TV'' - announced the appointment of Serikov as Deputy General Director for Content Policy and Promotion. He was tasked to lead the direction of strategic development and content policy of the holding's media assets as well as the promotion and positioning of these brands.


Authored radio shows

Denis Serikov is the author and producer of many show projects on radio: "Show with Black Pepper", "Truth Detector" (talk show featuring a
lie detector A polygraph, often incorrectly referred to as a lie detector test, is a pseudoscientific device or procedure that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a pe ...
), "NRJ Vision", "NRJ in the Mountain", "LikeParty", "Black2White", "Revolver", "Pick-Up Rules", "Macho in an Hour", "Work in a Big City", "Blonde Battle" and others. Many of the projects were created in a format invented by Serikov, which he coined "radio-reality-show". The projects actively use video content distributed via the Internet. In 2020, Serikov introduced the digital
voice assistant A virtual assistant (VA) is a software agent that can perform a range of tasks or services for a user based on user input such as commands or questions, including verbal ones. Such technologies often incorporate chatbot capabilities to streaml ...
Alisa Alisa is a female given name, a version of Alice used in Russia, Ukraine, Finland, Estonia and other countries. Notable people with the names Alisa and Alissa include: Alisa People * Alisa Agafonova (born 1991), Ukrainian former competitive ice ...
as a radio host on ''Like FM'' for several months.


Recognition

Serikov is an acting academician of the ''Russian Academy of Radio'' (RAR). Based on the results of 2012, he was included in the "rating of the best young media managers in Russia" according to
PwC PricewaterhouseCoopers, also known as PwC, is a Multinational corporation, multinational professional services network based in London, United Kingdom. It is the second-largest professional services network in the world and is one of the Big Fo ...
and Odgers Berndtson. In 2016, he was awarded the national award in the field of media business ''Media Manager of Russia — 2016''. Among more than 100 applicants, Denis Serikov was noted for launching the ''Like FM'' radio station. ''Like FM'' itself is a multi-winner of the annual national award in the field of broadcasting ''Radio Mania'': in 2016, the radio station received a special jury prize "for an innovative approach to programming a music radio station", and in 2017, the ''LikeParty'' festival received an award in the category "best off-air project for promoting a radio station". This award was also received by some other Serikov's programs. In 2020, for the project of integrating the voice assistant Yandex.Alisa as the host of Like FM, Denis Serikov received another ''Radio Mania'' award.


References

{{DEFAULTSORT:Serikov, Denis Russian radio personalities Year of birth missing (living people) Living people