Dendrite is a
contact adhesive and
rubber cement brand marketed in
South Asia
South Asia is the southern Subregion#Asia, subregion of Asia that is defined in both geographical and Ethnicity, ethnic-Culture, cultural terms. South Asia, with a population of 2.04 billion, contains a quarter (25%) of the world's populatio ...
, mainly in
Northeast India
Northeast India, officially the North Eastern Region (NER), is the easternmost region of India representing both a geographic and political Administrative divisions of India, administrative division of the country. It comprises eight States and ...
,
Bangladesh
Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...
and
Bhutan
Bhutan, officially the Kingdom of Bhutan, is a landlocked country in South Asia, in the Eastern Himalayas between China to the north and northwest and India to the south and southeast. With a population of over 727,145 and a territory of , ...
.
Products
The
adhesive is marketed in
glue sticks, glue tubes and in cans. Dendrite holds 80% of the
market share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
throughout the country in footwear retail market.
Its marketing slogan is ''Bonding our world together''.
Production Company
Dendrite is produced by the ''Chandras' Chemical Enterprises (Pvt) Limited '' under the umbrella of the P. C. Chandra Group based in Kolkata.
''Chandras' Chemical Enterprises (Pvt) Limited'' is the second unit of the Group which was set up in 1965. The company has three factories in Kolkata. The company manufactures and markets a variety of Synthetic Adhesives based on Polychloroprene, Polyurethane, Epoxy, EVA, Lamination and other Elastomers. These products are mainly used in footwear, automobile, shipbuilding, railway coaches, engineering, electronics, leather goods, flooring, packaging, construction and household applications. The company's major product is marketed under the brand name 'DENDRITE'.
The products are marketed through an All-India network of dealers and through its several branches all over the country. The products are also exported to Middle East and SAARC countries.
External links
Official WebsiteStrong Adhesives
Adhesives
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