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is a Japanese provider of mobile portal and
e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
websites headquartered in
Shibuya is a Special wards of Tokyo, special ward in Tokyo, Japan. A major commercial center, Shibuya houses one of the busiest railway stations in the world, Shibuya Station. As of January 1, 2024, Shibuya Ward has an estimated population of 230,60 ...
, Tokyo. It owns the
Mobage is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games. History In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mob ...
cell phone platform and also operates other services, including the e-commerce website DeNA Shopping (formerly: Bidders).


History

DeNA was founded in 1999 in
Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...
, Japan. The same year, it launched the online auction site Bidders. In 2004, it partnered with
Index Corporation , formerly known as , is a Japanese corporate information and communications technology company owned by Sawada Holdings. "Index Corporation" was a corporate name used by three different Japanese companies, between 1997 and 2016, the last one b ...
to launch the mobile auction site Mobaoku. A year later, the company listed on the
Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...
. In 2006, DeNA established the subsidiary Mobakore and launched the mobile gaming site Mobage Town as well as the mobile shopping site AU Shopping Mall. In 2010, it acquired the American game developer
ngmoco Ngmoco, LLC (stylized as ngmoco) was an American-based publisher of video games for the iOS and Android platforms, and a subsidiary of DeNA Co., Ltd. The company was founded by former Electronic Arts executive Neil Young in July 2008. Since its ...
, and a year later, it consolidated the latter's
Plus+ Plus+ was a social networking, game discovery and multiplayer platform launched by Ngmoco in June 2009. It was similar to Xbox Network, allowing users to interact with other players while playing. The Plus+ Network had approximately 14 million re ...
with Mobage Town, which became known as Mobage. In 2011, the
Japan Fair Trade Commission The Japan Fair Trade Commission' ( is the competition regulator in Japan. It is a commission of the Japanese government responsible for regulating economic competition, as well as enforcement of the Antimonopoly Act. Headed by a chairman, the c ...
issued a
cease and desist A cease and desist letter is a document sent by one party, often a business, to warn another party that they believe the other party is committing an unlawful act, such as copyright infringement, and that they will take legal action if the oth ...
order against DeNA, finding that it had violated Article 19 of the Antimonopoly Act by pressuring or forcing game developers to release titles only for the Mobage platform. GREE and
KDDI () is a Japanese telecommunications operator. It was established in 2000 through the merger of , , and . In 2001, it merged with a subsidiary named Au, which was formed through the merger of seven automotive and mobile phone companies from t ...
subsequently filed suits against the company. Later that year, the company reached an agreement with
TBS Holdings (formerly ) is a Japanese media and licensed broadcasting holding company. It is the parent company of the television network TBS Television and radio network TBS Radio. It has a 28-affiliate television network called Japan News Network, as we ...
to purchase the professional baseball team
Yokohama BayStars The are a professional baseball team in the Japanese Central League. Their home field is Yokohama Stadium, located in central Yokohama. The team has been known by several names since becoming a professional team in 1950. It adopted its current ...
, which was eventually renamed Yokohama DeNA BayStars. In 2012, DeNA announced a partnership with
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
to develop and promote
social network game A social network game (sometimes simply referred to as a social media game, social gaming, or online social game) is a type of online game that is played through social networks or social media. They typically feature gamification systems with mu ...
s, including the
tower defense Tower defense (TD) is a Video game genre, subgenre of Strategy video game, strategy games where the goal is to defend a player's territories or possessions by obstructing the enemy attackers or by stopping enemies from reaching the exits, usual ...
player ''Star Wars: Galactic Defense''. Later that year, the company created a partnership with the Chinese social network
Renren The Renren Network ( zh, s=人人网, hp=Rénrénwǎng, l=Everyone's Network), formerly known as the Xiaonei Network ( zh, c=校内网, hp=Xiàonèiwǎng, l=on-campus network, links=no), was a Chinese social networking service similar to Facebo ...
to bring Mobage games to Chinese smartphones. Also in 2012, DeNA entered a capital and business alliance with the video game developer
Cygames is a Japanese video game development studio established in 2011 by CyberAgent. Mobile and e-commerce company DeNA acquired a 24% stake in the studio in 2012, and Nintendo acquired another 5% stake in 2018, leaving CyberAgent with 69% of the sha ...
, whereby DeNA would acquire a total of 500 shares, or 20.03% of Cygames, for 7.4 billion yen, from its majority owner,
CyberAgent is a Japanese digital advertising company, which was founded in 1998 by Susumu Fujita and headquartered in Shibuya, Tokyo. It is owned by Susumu Fujita with 20.50% interest; Fujita is the representative director, while Yusuke Hidaka is the execut ...
. In 2013, DeNA launched the
Showroom A plumbing fixture showroom, Canada, 1921 A showroom is a large space used to display products or show entertainment. Marketing location A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances ...
app and browser, a live-streaming service primarily for
Japanese idol An is a type of entertainer marketed for image, attractiveness, and personality in Japanese popular culture, Japanese pop culture. Idols are primarily singers with training in other performance skills such as acting, dancing, and modeling. Idol ...
s and
voice actors Voice acting is the art of Acting, performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animation, animated, ...
. In December, it created the Manga Box app. In 2015, DeNA took ownership of
MyAnimeList MyAnimeList, often abbreviated as MAL, is an anime and manga social networking and social cataloging application website run by volunteers. The site provides its users with a list-like system to organize and score anime and manga. It facilitate ...
and later formed a business alliance with
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
. In 2016, the company closed its U.S. subsidiary, DeNA Global, Inc., due to lagging market interest. In 2017, DeNA established an automotive division and created the
ride-hailing A ridesharing company (or ridehailing service) is a company (or service offered by a company) that, via websites and mobile apps, matches passengers with drivers of vehicles for hire that, unlike taxis, cannot legally be hailed from the street. ...
app "Takuberu", which operated in
Kanagawa Prefecture is a Prefectures of Japan, prefecture of Japan located in the Kantō region of Honshu. Kanagawa Prefecture is the List of Japanese prefectures by population, second-most populous prefecture of Japan at 9,221,129 (1 April 2022) and third-dens ...
and the city of
Yokohama is the List of cities in Japan, second-largest city in Japan by population as well as by area, and the country's most populous Municipalities of Japan, municipality. It is the capital and most populous city in Kanagawa Prefecture, with a popu ...
. A year later, it expanded the service nationwide and renamed the app "MOV". In 2019, Media Do Holdings Co., Ltd. acquired MyAnimeList from DeNA. In 2020, DeNA's automotive division merged with JapanTaxi Co., Ltd. and was renamed Mobility Technologies, Inc. The company had been working on its own ride-hailing app, and this was combined with "MOV" and subsequently named "GO". In 2022, Nintendo and DeNA established a joint venture called Nintendo Systems to focus on the research and development of Nintendo accounts, with Nintendo owning 80% of the shares and DeNA owning 20%.


Subsidiaries and products


Sports

* SC Sagamihara (football team, acquired in 2008) *
Yokohama DeNA BayStars The are a professional baseball team in the Japanese Central League. Their home field is Yokohama Stadium, located in central Yokohama. The team has been known by several names since becoming a professional team in 1950. It adopted its current n ...
(baseball team, acquired in 2012) * Kawasaki Brave Thunders (basketball team, acquired in 2018)


Entertainment

*
SHOWROOM A plumbing fixture showroom, Canada, 1921 A showroom is a large space used to display products or show entertainment. Marketing location A showroom is a large space used to display products for sale, such as automobiles, furniture, appliances ...
– live-streaming service primarily for Japanese idols and voice actors.


Mobile games and products


2006–2011

*
Mobage is a portal and social network for games owned by the Japanese company DeNA. It derives its name from the Japanese slang word for mobile games. History In 2011, as part of a strategy to unify its services, DeNA rebranded Mobage Town as Mob ...
– Mobile game platform * '' Kaitō Royale''


2012

* ''Blood Brothers'' * '' Rage of Bahamut'' * ''Marvel: War of Heroes'' * ''HellFire: The Summoning'' * ''Defender of Texel''


2013

* ''Boney the Runner'' * ''Transformers: Legends'' * ''The Powerful: NYC'' * ''NFL: Matchups'' * ''G.I. Joe Battleground'' * ''Monster Match'' * ''Blood Battalion'' * '' The Drowning'' * ''Princess Slash And Dash'' * ''Lawless'' * ''The Gate'' (with
Spicy Horse Spicy Horse () was a Shanghai-based independent video game developer started by American McGee, Anthony Jacobson, and Adam Lang in 2007. It was announced on July 23, 2016, that the company is closing its doors to focus on smaller indie developm ...
) * ''Battle Quest: Rise of Heroes'' * ''
Final Fantasy Record Keeper is a free-to-play role-playing gacha game developed and published by DeNA for iOS and Android. The game features original characters and stories interacting with characters, scenarios, and battles from other games in the ''Final Fantasy'' series ...
''


2014

* ''Engines of War'' * ''Isolani'' * '' Godus'' * ''Super Battle Tactics'' * ''Star Wars: Galactic Defense'' * ''Cheese Guardians'' * ''Hell Marys'' * ''Cupcake Carnival'' * ''Qube Kingdom'' * ''Pirate Bash'' * ''The Collectables'' (with
Crytek Crytek GmbH is a German video game developer and software developer based in Frankfurt. Founded by the Yerli brothers in Coburg in 1999 and moved to Frankfurt in 2006, Crytek operates additional studios in Kyiv, Ukraine and Istanbul, Turkey. It ...
) * ''Shadow Wars'' * ''Money Run'' * ''Totem Warriors'' * ''Transformers: Age of Extinction''


2015

* ''One Piece Setting Sail!'' * ''Blood Brothers 2'' * ''Crash UFO'' * ''Transformers: Battle Tactics'' * ''Military Masters'' * ''Rob and Roll'' * ''Marvel Mighty Heroes'' * ''Legend Borne'' * ''Go Go Ghost'' * ''HellFire: The Summoning''


2016

* ''
Miitomo ''Miitomo'' was a freemium social networking service, social networking mobile app developed by Nintendo for iOS and Android (operating system), Android devices. The app, Nintendo's first, allowed users to converse with friends by answering vari ...
'' (service infrastructure, My Nintendo integration, and development cooperation with
Nintendo EPD abbreviated Nintendo EPD, is the largest division within the Japanese video game company Nintendo. The division focuses on developing and producing video games, mobile apps, and other related entertainment software for the company. Nintendo EPD ...
) * ''
Super Mario Run is a 2016 platform game developed and published by Nintendo for iOS and later Android. It is Nintendo's first mobile game that is part of one of the company's long-running and major franchises. In ''Super Mario Run'', the player controls Mario ...
'' (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD)


2017

* ''
Fire Emblem Heroes is a free-to-play tactical role-playing game developed by Intelligent Systems and published by Nintendo for Android and iOS. The game is a mobile spin-off of the ''Fire Emblem'' series featuring its characters, and was released on February 2, ...
'' (service infrastructure, My Nintendo integration, and development cooperation with
Intelligent Systems is a Japanese video game developer best known for developing games published by Nintendo with the ''Fire Emblem'', ''Paper Mario'', ''Wario_(series)#WarioWare_series, WarioWare'', and ''Wars (series), Wars'' video game series. The company was ...
) * ''Uta Macross Sma-Pho De-Culture'' * '' Animal Crossing: Pocket Camp'' (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD and NDcube) * ''Megido 72'' * ''PROGRAMMING ZEMI''


2018

* ''
Arena of Valor ''Arena of Valor'' (), formerly ''Strike of Kings'', is an international adaptation of '' Honor of Kings'' (), a multiplayer online battle arena developed by TiMi Studio Group and published by Level Infinite for Android, iOS and Nintendo Switc ...
'' (service infrastructure, publishing cooperation with
Tencent Games Tencent Games () is the video game publishing subdivision of Tencent Interactive Entertainment, the digital entertainment division of Tencent Holdings. It has five internal studio groups, including TiMi Studio Group. Tencent Games was founde ...
and
TiMi Studios TiMi Studio Group ( zh, s=天美工作室群, p=Tiānměi Gōngzuò Shìqún) is a Chinese video game developer based in Shenzhen. A subsidiary of Tencent Games, it operates branches in Singapore, Montréal, Seattle, Los Angeles, Chengdu, and Sh ...
) * '' SLAM DUNK from TV Animation''


2019

* '' Pokémon Masters'' (development cooperation with
the Pokémon Company , simply known as Pokémon is a Japanese company responsible for brand management, production, publishing, marketing, and licensing of the ''Pokémon'' franchise, which consists of video games, a trading card game, anime television series, f ...
) * ''
Mario Kart Tour is a 2019 kart racing mobile game developed and published by Nintendo for Android and iOS. It is the ninth game in the Mario Kart series. The game features biweekly, downloadable themed tours with different cups, each of which has three course ...
'' (service infrastructure, My Nintendo integration, and development cooperation with Nintendo EPD) * ''Attack on Titan: TACTICS'' * '' Duel Masters PLAY'S''


2021

* ''Argonavis from BanG Dream! AAside'' * ''Touhou Danmaku Kagura'' * ''Dragon Quest – The Adventure of Dai: A Hero's Bonds''


2024

* '' Pokémon TCG Pocket''


References


External links

* {{Nintendo developers Japanese companies established in 1999 Companies listed on the Tokyo Stock Exchange Entertainment companies of Japan Internet properties established in 1999 Japanese brands Nintendo Software companies based in Tokyo Video game companies established in 1999 Video game companies of Japan Video game development companies Video game publishers Internet technology companies of Japan