Demon Energy is an

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

produced in

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

by Davies Foods. It is sold in 250ml

aluminium Aluminium (or aluminum in North American English) is a chemical element; it has chemical symbol, symbol Al and atomic number 13. It has a density lower than that of other common metals, about one-third that of steel. Aluminium has ...

cans, 500ml

cans, 600ml, 1litre, and 1.5litre

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very ...

s. During 2009, Demon Energy released 60ml energy shots. These are made to be drunk at room temperature and can thus be stored anywhere. Demon Energy can be purchased in 10-unit packs. Variations include Demon Killa Tropo, consisting of 40% Demon Energy and 60% orange juice, Demon Killa Cola, which is Demon Energy mixed with

Cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

, and a sugar-free version. In late 2016 Demon Energy released Hell Fire. In February 2009 the company was found to have breached advertising standards by the Advertising Standards Authority for using sexual appeal to sell its product. In May 2009 the company released an "Energy Shot" containing 200mg of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...

, or twice as much as the average flat white. The release sparked an investigation into caffeine levels in

energy drinks An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving p ...

by the

New Zealand Food Safety Authority __NOTOC__ New Zealand Food Safety (NZFS; ) was the New Zealand government body responsible for food safety, and is the controlling authority for imports and exports of food and food-related products. In April 2012, it was merged into the Ministr ...

. An investigation by the ''

New Zealand Herald ''The New Zealand Herald'' is a daily newspaper published in Auckland, New Zealand, owned by New Zealand Media and Entertainment, and considered a newspaper of record for New Zealand. It has the largest newspaper circulation in New Zealand ...

'' found that the drink's caffeine levels were more than ten times the legal limit. In August 2009 a 15-year-old girl collapsed after drinking several of the company's "Energy Shots", leading to calls for the drinks to carry mandatory warning labels. The safety of energy drinks was subsequently referred to

Food Standards Australia New Zealand Food Standards Australia New Zealand (FSANZ) (Māori: ''Te Mana Kounga Kai – Ahitereiria me Aotearoa''), formerly Australia New Zealand Food Authority (ANZFA), is the statutory authority in the Australian Government Health portfolio that is ...

. In September 2009 a group of New Zealand soldiers were sent home from

Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan, is a landlocked country located at the crossroads of Central Asia and South Asia. It is bordered by Pakistan to the Durand Line, east and south, Iran to the Afghanistan–Iran borde ...

after photographing themselves posing with a bomb carrying an advertisement for Demon and sending the photograph to the company. The company denied they had organised the stunt, but admitted supplying free drinks and posters to the soldiers. In May 2012, the drink was introduced in

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

following a license of the brand by Agros Nova. The advertising campaign involved

Adam Darski Adam Nergal Darski (born Adam Michał Darski, 10 June 1977), often referred to by his stage name Nergal, is a Polish musician, best known as the frontman of the extreme metal band Behemoth (band), Behemoth. Career Nergal was born Adam Mi ...

and was controversial.

References

External links

Official website
{{Energy drinks Energy drinks Products introduced in 2009