A showreel (also known as a demo reel, sizzle reel, or work reel) is a short video showcasing a person's previous work used by people involved in
filmmaking
Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...
and other media, including actors, animators, lighting designers, editors, video games and models. Usually 2 to 3 minutes in length and consisting of footage from different projects, a showreel typically supplements a résumé and is used to promote the person to
talent agent
A talent agent, or booking agent, is a person who finds work for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, dancers, and other professionals in various entertainm ...
s, producers, and
casting director
In the performing arts industry such as theatre, film, or television, casting, or a casting call, is a pre-production process for selecting a certain type of actor, dancer, singer, or extra to land the role of a character in a script, screenp ...
s. A
voice actor
Voice acting is the art of Acting, performing a character or providing information to an audience with one's voice. Performers are often called voice actors/actresses in addition to other names. Examples of voice work include animation, animated, ...
may create an audio-only showreel, a voice reel, for the same purpose.
Outside of the entertainment industry, companies use showreels for
brand management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible element ...
and other forms of
marketing communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...
and
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
, which in this case is called a corporate showreel. They are also used for public relations, advertising, or propaganda of various kinds.
See also
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Artist's portfolio
alt=a woman peruses artworks on paper in a folding folio, ''The Artist's Study Portfolio'' by in the Gothenburg Museum of Art
An artist's portfolio (sometimes referred to as a lookbook) is an edited collection of an artist's best artwork int ...
*
Media clip
A media clip is a short segment of electronic media, either an audio clip or a video clip.
Media clips may be promotional in nature, as with movie clips. For example, to promote upcoming movies, many actors are accompanied by movie clips on ...
References
{{DEFAULTSORT:Showreel (Actors)
Film advertising material
Cinematic techniques
Film editing