A demagogue (; ; ),
or rabble-rouser,
is a political leader in a democracy
Democracy (from , ''dēmos'' 'people' and ''kratos'' 'rule') is a form of government in which political power is vested in the people or the population of a state. Under a minimalist definition of democracy, rulers are elected through competitiv ...
who gains popularity by arousing the common people
A commoner, also known as the ''common man'', ''commoners'', the ''common people'' or the ''masses'', was in earlier use an ordinary person in a community or nation who did not have any significant social status, especially a member of neithe ...
against elites, especially through oratory that whips up the passions of crowds, appealing to emotion by scapegoating
Scapegoating is the practice of singling out a person or group for unmerited blame and consequent negative treatment. Scapegoating may be conducted by individuals against individuals (e.g., "he did it, not me!"), individuals against groups (e.g ...
out-groups, exaggerating dangers to stoke fears, lying for emotional effect, or other rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
that tends to drown out reasoned deliberation
Deliberation is a process of thoughtfully weighing options, for example prior to voting. Deliberation emphasizes the use of logic and reason as opposed to power-struggle, creativity, or dialogue. Group decision-making, Group decisions are general ...
and encourage fanatical popularity. Demagogues overturn established norms of political conduct, or promise or threaten to do so.
Historian Reinhard Luthin defined ''demagogue'' as "a politician skilled in oratory, flattery and invective; evasive in discussing vital issues; promising everything to everybody; appealing to the passions rather than the reason of the public; and arousing racial, religious, and class prejudices—a man whose lust for power without recourse to principle leads him to seek to become a master of the masses. He has for centuries practiced his profession of 'man of the people'. He is a product of a political tradition nearly as old as western civilization itself."
Demagogues have appeared in democracies since ancient Athens
Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...
. Demagogues exploit a fundamental weakness in democracy: Because ultimate power is held by the people, it is possible for the people to give that power to someone who appeals to the lowest common denominator of a large segment of the population. Demagogues have usually advocated immediate, forceful action to address a crisis while accusing moderate and thoughtful opponents of weakness or disloyalty. Many demagogues elected to high executive office have unraveled constitutional limits on executive power and tried to convert their democracy into a dictatorship
A dictatorship is an autocratic form of government which is characterized by a leader, or a group of leaders, who hold governmental powers with few to no Limited government, limitations. Politics in a dictatorship are controlled by a dictator, ...
, sometimes successfully.
History and definition of the word
Demagogue, a term originally referring to a leader of the common people, was first coined in ancient Greece
Ancient Greece () was a northeastern Mediterranean civilization, existing from the Greek Dark Ages of the 12th–9th centuries BC to the end of classical antiquity (), that comprised a loose collection of culturally and linguistically r ...
with no negative connotation, but eventually came to mean a troublesome kind of leader who occasionally arose in Athenian democracy
Athenian democracy developed around the 6th century BC in the Ancient Greece, Greek city-state (known as a polis) of Classical Athens, Athens, comprising the city of Athens and the surrounding territory of Attica, and focusing on supporting lib ...
. Even though democracy gave power to the common people, elections still tended to favor the aristocratic class, which favored deliberation and decorum. Demagogues were a new kind of leader who emerged from the lower classes. Demagogues relentlessly advocated action, usually violent—immediately and without deliberation.
The term "demagogue" has been used to disparage leaders perceived as manipulative, pernicious, or bigoted. However, what distinguishes a demagogue can be defined independently of whether the speaker favors or opposes a certain political leader. A demagogue is defined by how they gain or hold democratic power: by exciting the passions of the lower classes and less-educated people in a democracy toward rash or violent action and breaking established democratic institutions such as the rule of law. James Fenimore Cooper in 1838 identified four fundamental characteristics of demagogues:
* They present themselves as a man or woman of the common people, opposed to the elites.
* Their politics depends on a visceral connection with the people, which greatly exceeds ordinary political popularity.
* They manipulate this connection, and the raging popularity it affords, for their own benefit and ambition.
* They threaten or outright break established rules of conduct, institutions, and even the law.
Their methods are known as demagoguery or demagogy.[ The central feature of demagoguery is persuasion by means of passion, shutting down reasoned deliberation and consideration of alternatives. While many politicians in a democracy make occasional small sacrifices of truth, subtlety, or long-term concerns to maintain popular support, demagogues do these things relentlessly and without self-restraint.] Demagogues "pander to passion, prejudice, bigotry, and ignorance, rather than reason."
The Austrian philosopher of language and political scientist differentiates between populism
Populism is a essentially contested concept, contested concept used to refer to a variety of political stances that emphasize the idea of the "common people" and often position this group in opposition to a perceived elite. It is frequently a ...
and demagoguery, asserting that " central aspect that distinguishes populism from demagoguery is that demagogues in politics possess substantial systemic power for mobilization, which poses a serious threat to democracy." In political practice, he argues, a clear indication of demagoguery is when "the person, the party, and the political program merge, manifesting as over-identification and over-personalization in a single leading figure."
History and characteristics of demagogues
Demagogues have risen to power in democracies from Athens to the present day. While many demagogues have unique, colorful personalities, the psychological tactics they use have been similar throughout history (see below).
Often considered the first demagogue, Cleon of Athens is remembered mainly for the brutality of his rule and his near destruction of Athenian democracy, resulting from his "common-man" appeal to disregard the moderate customs of the aristocratic elite. Modern demagogues include Adolf Hitler
Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
, Benito Mussolini
Benito Amilcare Andrea Mussolini (29 July 188328 April 1945) was an Italian politician and journalist who, upon assuming office as Prime Minister of Italy, Prime Minister, became the dictator of Fascist Italy from the March on Rome in 1922 un ...
, Huey Long, Father Coughlin, and Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican Party (United States), Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death at age ...
, all of whom built mass followings the same way that Cleon did: by exciting the passions of the masses against customs and norms of the aristocratic elites of their times. All, ancient and modern, meet Cooper's four criteria above: claiming to represent the common people, inciting intense passions among them, exploiting those reactions to take power, and breaking or at least threatening established rules of political conduct, though each in different ways.
Demagogues have often exploited the lower classes and less-educated people in society. While democracies are designed to ensure freedom for all and popular control over government authority, demagogues gain power by using popular support to undermine those same freedoms and laws. The Greek historian Polybius
Polybius (; , ; ) was a Greek historian of the middle Hellenistic period. He is noted for his work , a universal history documenting the rise of Rome in the Mediterranean in the third and second centuries BC. It covered the period of 264–146 ...
thought that democracies are inevitably undone by demagogues. He said that every democracy eventually decays into "a government of violence and the strong hand", leading to "tumultuous assemblies, massacres, banishments".
While conventional wisdom positions democracy and fascism as opposites, ancient political theorists understood that democracy had an innate tendency to lead to an extreme populist government and provide demagogues with an ideal opportunity to gain power. Ivo Mosley argued that totalitarian regimes may be the logical outcome of unfettered mass democracy.
Emotional oratory and personal charisma
Many demagogues have demonstrated remarkable skill at moving audiences to great emotional depths and heights during a speech. Sometimes this is due to exceptional verbal eloquence, sometimes personal charisma, and sometimes both.
Hitler often began his speeches by speaking slowly, in a low, resonant voice, telling of his life in poverty after serving in World War I, suffering in the chaos and humiliation of postwar Germany, and resolving to reawaken the Fatherland. Gradually, he would escalate the tone and tempo of his speech, ending in a climax in which he shrieked his hatred of Bolsheviks, Jews, Czechs, Poles, or whatever group he currently perceived as standing in his way—mocking them, ridiculing them, insulting them, and threatening them with destruction. Normally reasonable people became caught up in the peculiar rapport that Hitler established with his audience, believing even the most obvious lies and nonsense while under his spell. Hitler was not born with these vocal and oratorical skills; he acquired them through long and deliberate practice.
A more ordinary silver-tongued demagogue was the Negro-baiter James Kimble Vardaman (Governor of Mississippi 1904–1908, Senator 1913–1919), admired even by his opponents for his oratorical gifts and colorful language. An example, responding to Theodore Roosevelt's having invited black people to a reception at the White House: "Let Teddy take coons to the White House. I should not care if the walls of the ancient edifice should become so saturated with the effluvia from the rancid carcasses that a Chinch bug would have to crawl upon the dome to avoid asphyxiation." Vardaman's speeches tended to have little content; he spoke in a ceremonial style even in deliberative settings. His speeches served mostly as a vehicle for his personal magnetism, charming voice, and graceful delivery.
The demagogues' charisma and emotional oratory many times enabled them to win elections despite opposition from the press. The news media
The news media or news industry are forms of mass media that focus on delivering news to the general public. These include News agency, news agencies, newspapers, news magazines, News broadcasting, news channels etc.
History
Some of the fir ...
informs voters, and often the information is damaging to demagogues. Demagogic oratory distracts, entertains, and enthralls, steering followers' attention away from the demagogue's usual history of lies, abuses of power, and broken promises. The advent of radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
enabled many 20th-century demagogues' skill with the spoken word to drown out the written word of newspapers.
Tactics
There are a number of common tactics demagogues have employed throughout history to manipulate public sentiment and incite crowds. Not all demagogues use all of these methods, and no two demagogues use exactly the same methods to gain popularity and loyalty. Even ordinary politicians use some of these techniques from time to time; a politician who failed to stir emotions at all would have little hope of being elected. What these techniques have in common, and what distinguishes demagogues' use of them, is their consistent intent to prevent reasoned deliberation by stirring up overwhelming passion.
In contrast to a demagogue, a politician's ordinary rhetoric seeks "to calm rather than excite, to conciliate rather than divide, and to instruct rather than flatter."
Scapegoating
The most fundamental demagogic technique is scapegoating
Scapegoating is the practice of singling out a person or group for unmerited blame and consequent negative treatment. Scapegoating may be conducted by individuals against individuals (e.g., "he did it, not me!"), individuals against groups (e.g ...
: blaming the in-group's troubles on an out-group, usually of a different ethnicity
An ethnicity or ethnic group is a group of people with shared attributes, which they Collective consciousness, collectively believe to have, and long-term endogamy. Ethnicities share attributes like language, culture, common sets of ancestry, ...
, religion
Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...
, or social class
A social class or social stratum is a grouping of people into a set of Dominance hierarchy, hierarchical social categories, the most common being the working class and the Bourgeoisie, capitalist class. Membership of a social class can for exam ...
. For example, McCarthy claimed that all of the problems of the U.S. resulted from "communist subversion." Denis Kearney blamed all the problems of laborers in California on Chinese immigrants. Hitler blamed Jews
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
for Germany's defeat in World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
as well as the economic troubles that came afterward. This was central to his appeal: many people said that the only reason they liked Hitler was because he was against the Jews. Fixing blame on the Jews gave Hitler a way to intensify nationalism
Nationalism is an idea or movement that holds that the nation should be congruent with the state. As a movement, it presupposes the existence and tends to promote the interests of a particular nation, Smith, Anthony. ''Nationalism: Theory, I ...
and unity.
The claims made about the scapegoated class are mostly the same regardless of the demagogue and regardless of the scapegoated class or the nature of the crisis that the demagogue is exploiting. "We" are the "true" , and "they", the , have cheated "us" plain folk and are living in decadent luxury off riches that rightfully belong to "us". "They" are plotting to take over, are now rapidly taking power, or are already secretly running the country. "They" are subhuman, sexual perverts who will seduce or rape "our" daughters, and if "we" do not expel or exterminate "them" right away, doom is just around the corner.
Fearmongering
Many demagogues have risen to power by evoking fear in their audiences, to stir them to action and prevent deliberation. Fear of rape
Rape is a type of sexual assault involving sexual intercourse, or other forms of sexual penetration, carried out against a person without consent. The act may be carried out by physical force, coercion, abuse of authority, or against a person ...
, for example, is easily evoked. "Pitchfork Ben" Tillman's rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
was most vivid when he was describing imaginary scenes in which white women were raped by black men lurking by the side of the road. He depicted black men as having an innate "character weakness" consisting of a fondness for raping white women. Tillman was elected governor of South Carolina in 1890, and elected senator repeatedly from 1895 to 1918.
After the September 11 attacks
The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
in the United States, terrorism and national security became prominent political issues. After Democrats lost control of the Congress in 2004, former U.S. president Bill Clinton
William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
opined: "When people are feeling insecure, they'd rather have someone who is strong and wrong rather than somebody who is weak and right." The Clinton aphorism was later applied to describe why the political tactics of Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
were successful, and how Democrats might do better in related elections.
Lying
Demagogues typically choose their words for their emotional effect on the audience, often without regard for factual truth or for potential danger. Demagogues are opportunistic, saying whatever will generate controversy and spur public energy. Other demagogues may believe falsehoods they tell.
If one lie does not work, a demagogue often adds more lies. Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican Party (United States), Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death at age ...
claimed to have a list of 205 members of the Communist Party working in the State Department
The United States Department of State (DOS), or simply the State Department, is an executive department of the U.S. federal government responsible for the country's foreign policy and relations. Equivalent to the ministry of foreign affairs o ...
. Then, he announced there were 57 "card-carrying Communists". When pressed for names, McCarthy said that records were not available to him, but he knew "absolutely" that "approximately" 300 Communists were certified to the Secretary of State for discharge but "approximately" 80 were actually discharged. McCarthy never found a Communist in the State Department.
Accusing opponents of weakness and disloyalty
Cleon of Athens, like many demagogues who came after him, constantly advocated brutality in order to demonstrate strength, and argued that compassion was a sign of weakness that would only be exploited by enemies. "It is a general rule of human nature that people despise those who treat them well and look up to those who make no concessions." At the Mytilenian Debate over whether to recall the ships he had sent the previous day to slaughter and enslave the entire population of Mytilene, he opposed the very idea of debate, characterizing it as an idle, weak, intellectual pleasure: "To feel pity, to be carried away by the pleasure of hearing a clever argument, to listen to the claims of decency are three things that are entirely against the interests of an imperial power."
Distracting from his lack of evidence for his claims, Joe McCarthy persistently insinuated that anyone who opposed him was a communist sympathizer. G.M. Gilbert summarized this rhetoric as "I'm agin' Communism; you're agin' me; therefore you must be a communist."
Promising the impossible
Another fundamental demagogic technique is making promises only for their emotional effect on audiences, without regard for how they might be accomplished or without intending to honor them once in office. Demagogues express these empty promises simply and theatrically, but remain extremely hazy about how they will achieve them because usually they are impossible. For example, Huey Long promised that if he were elected president, every family would have a home, an automobile, a radio, and $2,000 yearly. He was vague about how he would make that happen, but people still joined his Share-the-Wealth clubs. Another kind of empty demagogic promise is to make everyone wealthy or "solve all the problems". The Polish demagogue Stanisław Tymiński, running as an unknown "maverick" on the basis of his prior success as a businessman in Canada, promised "immediate prosperity"—exploiting the economic difficulties of laborers, especially miners and steelworkers. Tymiński forced a runoff in the 1990 presidential election, nearly defeating Lech Wałęsa
Lech Wałęsa (; ; born 29 September 1943) is a Polish statesman, dissident, and Nobel Peace Prize laureate who served as the president of Poland between 1990 and 1995. After winning the 1990 Polish presidential election, 1990 election, Wałę ...
.
Encouraging violence and using physical intimidation
Demagogues have often encouraged their supporters to violently intimidate opponents, both to solidify loyalty among their supporters and to discourage or physically prevent people from speaking out or voting against them. "Pitchfork Ben" Tillman was repeatedly re-elected to the U.S. Senate largely through violence and intimidation. He spoke in support of lynch mobs, and he disenfranchised most black voters with the South Carolina constitution of 1895. Hitler wrote in ''Mein Kampf
(; ) is a 1925 Autobiography, autobiographical manifesto by Nazi Party leader Adolf Hitler. The book outlines many of Political views of Adolf Hitler, Hitler's political beliefs, his political ideology and future plans for Nazi Germany, Ge ...
'' that physical intimidation was an effective way to move the masses. Hitler intentionally provoked hecklers at his rallies so that his supporters would become enraged by their remarks and assault them.
Personal insults and ridicule
Many demagogues have found that ridiculing or insulting opponents is a simple way to shut down reasoned deliberation of competing ideas, especially with an unsophisticated audience. "Pitchfork Ben" Tillman, for example, was a master of the personal insult. He got his nickname from a speech in which he called President Grover Cleveland
Stephen Grover Cleveland (March 18, 1837June 24, 1908) was the 22nd and 24th president of the United States, serving from 1885 to 1889 and from 1893 to 1897. He was the first U.S. president to serve nonconsecutive terms and the first Hist ...
"an old bag of beef" and resolved to bring a pitchfork to Washington to "poke him in his old fat ribs." James Kimble Vardaman consistently referred to President Theodore Roosevelt
Theodore Roosevelt Jr. (October 27, 1858 – January 6, 1919), also known as Teddy or T.R., was the 26th president of the United States, serving from 1901 to 1909. Roosevelt previously was involved in New York (state), New York politics, incl ...
as a " coon-flavored miscegenationist" and once posted an ad in a newspaper for "sixteen big, fat, mellow, rancid coons" to sleep with Roosevelt during a trip to Mississippi.
A common demagogic technique is to pin an insulting epithet
An epithet (, ), also a byname, is a descriptive term (word or phrase) commonly accompanying or occurring in place of the name of a real or fictitious person, place, or thing. It is usually literally descriptive, as in Alfred the Great, Suleima ...
on an opponent, by saying it repeatedly, in speech after speech, when saying the opponent's name or in place of it. For example, James Curley referred to Henry Cabot Lodge Jr., his Republican opponent for Senator, as "Little Boy Blue". William Hale Thompson called Anton Cermak, his opponent for mayor of Chicago, "Tony Baloney". Huey Long called Joseph E. Ransdell, his elderly opponent for Senator, "Old Feather Duster". Joe McCarthy liked to call Secretary of State Dean Acheson
Dean Gooderham Acheson ( ; April 11, 1893October 12, 1971) was an American politician and lawyer. As the 51st United States Secretary of State, U.S. Secretary of State, he set the foreign policy of the Harry S. Truman administration from 1949 to ...
"The Red Dean of Fashion". The use of epithets and other humorous invective diverts followers' attention from soberly considering how to address the important public issues of the time, scoring easy laughs instead.
Exhibiting vulgarity and behaving outrageously
Legislative bodies usually have sober standards of decorum that are intended to quiet passions and favor reasoned deliberation. Many demagogues violate standards of decorum outrageously, to show clearly that they are thumbing their noses at the established order and the genteel ways of the upper class, or simply because they enjoy the attention that it brings. The common people might find the demagogue disgusting, but the demagogue can use the upper class's contempt for him to show that he will not be shamed or intimidated by the powerful.
For example, Huey Long famously wore pajamas to highly dignified occasions where others were dressed at the height of formality. He once stood "bukk nekkid" at his hotel suite when laying down the law to a meeting of political fuglemen. Long was "intensely and solely interested in himself. He had to dominate every scene he was in and every person around him. He craved attention and would go to almost any length to get it. He knew that an audacious action, although it was harsh and even barbarous, could shock people into a state where they could be manipulated." He was "...so shameless in his pursuit of publicity, and so adept at getting press coverage, that he was soon attracting more attention from the press and the galleries than most of the rest of his colleagues combined."
In ancient Greece, Aristotle
Aristotle (; 384–322 BC) was an Ancient Greek philosophy, Ancient Greek philosopher and polymath. His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, a ...
pointed out the bad manners of Cleon more than 2,000 years ago: " leonwas the first who shouted on the public platform, who used abusive language and who spoke with his cloak girt about him, while all the others used to speak in proper dress and manner."
Folksy posturing
Demagogues often make a show of appearing to be down-to-earth, ordinary citizens just like the people whose votes they seek. In the United States, many took folksy nicknames: William H. Murray (1869–1956) was "Alfalfa Bill"; James M. Curley (1874–1958) of Boston was "Our Jim"; Ellison D. Smith (1864–1944) was "Cotton Ed"; the husband-and-wife demagogue team of Miriam
Miriam (, lit. ‘rebellion’) is described in the Hebrew Bible as the daughter of Amram and Jochebed, and the older sister of Moses and Aaron. She was a prophetess and first appears in the Book of Exodus.
The Torah refers to her as "Miria ...
and James E. Ferguson went by "Ma and Pa"; Texas governor W. Lee O'Daniel (1890–1969) was "Pappy-Pass-the-Biscuits".
Georgia governor Eugene Talmadge (1884–1946) put a barn and a henhouse on the executive mansion grounds, loudly explaining that he could not sleep nights unless he heard the bellowing of livestock and the cackling of poultry. When in the presence of farmers, he chewed tobacco and faked a rural accent—though he himself was college-educated—railing against "frills" and "nigger-lovin' furriners". Talamadge defined "''furriner"'' as "Anyone who attempts to impose ideas that are contrary to the established traditions of Georgia." His grammar and vocabulary became more refined when speaking before an urban audience. Talmadge was famous for wearing gaudy red galluses, which he snapped for emphasis during his speeches. On his desk, he kept three books that he loudly told visitors were all that a governor needed: a bible
The Bible is a collection of religious texts that are central to Christianity and Judaism, and esteemed in other Abrahamic religions such as Islam. The Bible is an anthology (a compilation of texts of a variety of forms) originally writt ...
, the state financial report, and a Sears–Roebuck catalog.
Huey Long emphasized his humble roots by calling himself "The Kingfish" and gulping down pot likker when visiting northern Louisiana. He once issued a press release demanding that his name be removed from the Washington '' Social Register''. "Alfalfa Bill" made sure to remind people of his rural background by talking in the terminology of farming: "I will plow straight furrows and blast all the stumps. The common people and I can lick the whole lousy gang."
Making gross oversimplification
Demagogues commonly treat complex problems, which require patient reasoning and analysis, as if they result from one simple cause or can be solved by one simple cure. For example, Huey Long claimed that all of the U.S.'s economic problems could be solved just by " sharing the wealth". Hitler claimed that Germany had lost World War I only because of a " Stab in the Back". Scapegoating ( above) is one form of gross oversimplification.
Attacking the news media
Because factual information reported by the press can undermine a demagogue's claims and standing among followers, modern demagogues have attacked the press intemperately. At times, demagogues have called for violence against newspapers who opposed them. Some have claimed that the press was acting secretly in the service of moneyed interests or foreign powers or that newspapers had a personal vendetta against them. Huey Long accused the New Orleans ''Times–Picayune'' and ''Item'' of being "bought", and had his bodyguards rough up their reporters. Oklahoma governor "Alfalfa Bill" Murray (1869–1956) once called for a bomb to be dropped on the offices of the ''Daily Oklahoman''. Joe McCarthy accused ''The Christian Science Monitor
''The Christian Science Monitor'' (''CSM''), commonly known as ''The Monitor'', is a nonprofit news organization that publishes daily articles both in Electronic publishing, electronic format and a weekly print edition. It was founded in 1908 ...
'', the ''New York Post
The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative
daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
'', ''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', the '' New York Herald Tribune'', ''The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', the '' St. Louis Post-Dispatch'', and other leading American newspapers of being "Communist smear sheets" under the control of the Kremlin.
Actions in power
Establishing one-man rule, subverting the rule of law
In executive office, demagogues have often moved quickly to expand their power, both ''de jure'' and ''de facto'': by getting legislation passed to officially expand their authority, and by building up networks of corruption and informal pressure to ensure that their dictates are followed regardless of constitutional authority.
For example, within two months of being appointed chancellor, Hitler unraveled all constitutional limitations on his power. He achieved this through near-daily acts of chaos, destabilizing the state and providing ever stronger reasons to justify taking more power. Hitler was appointed on January 30, 1933; on February 1, the Reichstag was dissolved; on February 27, the Reichstag building burned; on February 28, the Reichstag Fire Decree gave Hitler emergency powers and suspended civil liberties; on March 5, new general elections were held; on March 22, the first concentration camp opened, taking political prisoners. On March 24, the Enabling Act was passed, giving Hitler full legislative powers, thus ending all constitutional restraint and making Hitler absolute dictator. Consolidation of power continued even after that; see Early timeline of Nazism.
Even local demagogues have established one-man rule, or a near approximation of it, over their constituencies. "Alfalfa Bill" Murray, a demagogue who was elected governor of Oklahoma by appealing to poor rural animosity toward "craven wolves of plutocracy", promised to "make an open season on millionaires." Despite having presided over Oklahoma's constitutional convention, Murray routinely violated the constitution, ruling by executive order whenever the legislature or the courts got in his way. When federal courts ruled against him, he prevailed by relying on the National Guard, even donning a military hat and pistol and personally commanding the troops—and seeing to it that the confrontation was filmed by movie cameras. Murray attempted to expand gubernatorial powers with a set of four initiatives, replacing existing income-tax law with his own, giving him power to appoint all members of the board of education, acquiring corporation-owned land, and giving him extraordinary power over the budget, but these were defeated.
Appointing unqualified lackeys to high office
Demagogues often appoint people to high office based on personal loyalty without regard to competence for the office—opening up extraordinary avenues for graft and corruption. During "Alfalfa Bill" Murray's campaign for governor, he promised to crack down on corruption and favoritism for the rich, to abolish half the clerk jobs at the State House, to appoint no family members, to reduce the number of state-owned cars from 800 to 200, never to use convict labor to compete with commercial labor, and not to abuse the power of pardon. Once in office, he appointed wealthy patrons and 20 of his relatives to high office, purchased more cars, used prisoners to make ice for sale and clean the capitol building, and violated all the other promises. When the State Auditor pointed out that 1,050 new employees had been added to the state payroll, Murray simply said, "Just damned lies." For each abuse of power, Murray claimed a mandate from "the sovereign will of the people".
Famous historical demagogues
Ancient history
Cleon
The Athenian leader Cleon is often cited as a demagogue because of three events described in the writings of Thucydides
Thucydides ( ; ; BC) was an Classical Athens, Athenian historian and general. His ''History of the Peloponnesian War'' recounts Peloponnesian War, the fifth-century BC war between Sparta and Athens until the year 411 BC. Thucydides has been d ...
[Michael Grant, ''Ancient Historians'']
p. 98
pp. 110–111
. Barnes & Noble Publishing (1994). and Aristophanes
Aristophanes (; ; ) was an Ancient Greece, Ancient Greek Ancient Greek comedy, comic playwright from Classical Athens, Athens. He wrote in total forty plays, of which eleven survive virtually complete today. The majority of his surviving play ...
.[Aristophanes, ''The Knights.']
Here
is an old free version translated by William Walter Merry, Clarendon Press (1902). The translator says on p. 5:
"The picture of Cleon the demagogue has been painted for us in the comedies of Aristophanes, and in the graver history of Thucydides. On the strength of these representations, he is commonly taken as the type of the reckless mob-orator, who trades upon popular passions to advance his own interests."
First, after a failed revolt by the city of Mytilene
Mytilene (; ) is the capital city, capital of the Greece, Greek island of Lesbos, and its port. It is also the capital and administrative center of the North Aegean Region, and hosts the headquarters of the University of the Aegean. It was fo ...
, Cleon persuaded the Athenians to slaughter not just the Mytilenean prisoners, but every man in the city, and to sell their wives and children as slaves. The Athenians rescinded the resolution the following day when they came to their senses.
Second, after Athens had completely defeated the Peloponnesian fleet in the Battle of Sphacteria and Sparta
Sparta was a prominent city-state in Laconia in ancient Greece. In antiquity, the city-state was known as Lacedaemon (), while the name Sparta referred to its main settlement in the Evrotas Valley, valley of Evrotas (river), Evrotas rive ...
could only beg for peace on almost any terms, Cleon persuaded the Athenians to reject the peace offer.
Third, he taunted the Athenian generals over their failure to bring the war in Sphacteria to a rapid close, accusing them of cowardice, and declared that he could finish the job himself in 20 days, despite having no military knowledge. They gave him the job, expecting him to fail. Cleon shrank at being called to make good on his boast, and tried to get out of it, but he was forced to take the command. In fact, he succeeded—by getting the general Demosthenes
Demosthenes (; ; ; 384 – 12 October 322 BC) was a Greek statesman and orator in ancient Athens. His orations constitute a significant expression of contemporary Athenian intellectual prowess and provide insight into the politics and cu ...
to do it, now treating him with respect after previously slandering him behind his back. Three years later, Cleon and his Spartan counterpart Brasidas were killed at the Battle of Amphipolis, enabling a restoration of peace that lasted until the outbreak of the Second Peloponnesian War
The Second Peloponnesian War (431–404 BC), often called simply the Peloponnesian War (), was an Ancient Greece, ancient Greek war fought between Classical Athens, Athens and Sparta and their respective allies for the hegemony of the Ancien ...
.
Modern commentators suspect that Thucydides and Aristophanes exaggerated the vileness of Cleon's real character. Both had personal conflicts with Cleon, and '' The Knights'' is a satirical, allegorical comedy that does not even mention Cleon by name. Cleon was a tradesman—a leather-tanner. Thucydides and Aristophanes came from the upper classes, predisposed to look down on the commercial classes. Nevertheless, their portrayals define the archetypal example of the "demagogue" or "rabble-rouser".
Alcibiades
Alcibiades
Alcibiades (; 450–404 BC) was an Athenian statesman and general. The last of the Alcmaeonidae, he played a major role in the second half of the Peloponnesian War as a strategic advisor, military commander, and politician, but subsequently ...
convinced the people of Athens
Athens ( ) is the Capital city, capital and List of cities and towns in Greece, largest city of Greece. A significant coastal urban area in the Mediterranean, Athens is also the capital of the Attica (region), Attica region and is the southe ...
to attempt to conquer Sicily
Sicily (Italian language, Italian and ), officially the Sicilian Region (), is an island in the central Mediterranean Sea, south of the Italian Peninsula in continental Europe and is one of the 20 regions of Italy, regions of Italy. With 4. ...
during the Peloponnesian War
The Second Peloponnesian War (431–404 BC), often called simply the Peloponnesian War (), was an Ancient Greece, ancient Greek war fought between Classical Athens, Athens and Sparta and their respective allies for the hegemony of the Ancien ...
, with disastrous results. He led the Athenian assembly
The ecclesia or ekklesia () was the assembly of the citizens in city-states of ancient Greece.
The ekklesia of Athens
The ekklesia of ancient Athens is particularly well-known. It was the popular assembly, open to all male citizens as soon a ...
to support making him commander by claiming victory would come easily, appealing to Athenian vanity, and appealing to action and courage over deliberation. Alcibiades's expedition might have succeeded if he had not been denied command by the political maneuvers of his rivals.
Gaius Flaminius
Gaius Flaminius was a Roman consul
Consul (abbrev. ''cos.''; Latin plural ''consules'') was the title of one of the two chief magistrates of the Roman Republic, and subsequently also an important title under the Roman Empire. The title was used in other European city-states thro ...
most known for being defeated by Hannibal
Hannibal (; ; 247 – between 183 and 181 BC) was a Punic people, Carthaginian general and statesman who commanded the forces of Ancient Carthage, Carthage in their battle against the Roman Republic during the Second Punic War.
Hannibal's fat ...
at the Battle of Lake Trasimene during the second Punic war. Hannibal
Hannibal (; ; 247 – between 183 and 181 BC) was a Punic people, Carthaginian general and statesman who commanded the forces of Ancient Carthage, Carthage in their battle against the Roman Republic during the Second Punic War.
Hannibal's fat ...
was able to make pivotal decisions during this battle because he understood his opponent. Flaminius was described as a demagogue by Polybius
Polybius (; , ; ) was a Greek historian of the middle Hellenistic period. He is noted for his work , a universal history documenting the rise of Rome in the Mediterranean in the third and second centuries BC. It covered the period of 264–146 ...
, in his book '' The Histories'' "...Flaminius possessed a rare talent for the arts of demagogy..." Because Flaminius was thus ill-suited, he lost 15,000 Roman lives, his own included, in the battle.
Modern era
Adolf Hitler
The most famous demagogue of modern history
The modern era or the modern period is considered the current historical period of human history. It was originally applied to the history of Europe and Western history for events that came after the Middle Ages, often from around the year 1500, ...
, Adolf Hitler
Adolf Hitler (20 April 1889 – 30 April 1945) was an Austrian-born German politician who was the dictator of Nazi Germany from 1933 until Death of Adolf Hitler, his suicide in 1945. Adolf Hitler's rise to power, He rose to power as the lea ...
, first attempted to overthrow the Bavarian government not with popular support but by force in a failed putsch in 1923. While in prison, Hitler chose a new strategy: to overthrow the government democratically, by cultivating a mass movement. Even before the putsch, Hitler had rewritten the Nazi party
The Nazi Party, officially the National Socialist German Workers' Party ( or NSDAP), was a far-right politics, far-right political party in Germany active between 1920 and 1945 that created and supported the ideology of Nazism. Its precursor ...
's platform to consciously appeal to the lower classes of Germany, appealing to their resentment of wealthier classes and calling for German unity and increased central power. Hitler was delighted by the instant increase in popularity.
While Hitler was in prison, the Nazi party vote had fallen to one million, and it continued to fall after Hitler was released in 1924 and began rejuvenating the party. For the next several years, Hitler and the Nazi party were generally regarded as a laughingstock in Germany, no longer taken seriously as a threat to the country. The prime minister of Bavaria lifted the region's ban on the party, saying, "The wild beast is checked. We can afford to loosen the chain."
In 1929, with the start of the Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
, Hitler's populism
Populism is a essentially contested concept, contested concept used to refer to a variety of political stances that emphasize the idea of the "common people" and often position this group in opposition to a perceived elite. It is frequently a ...
started to become effective. Hitler updated the Nazi party's platform to exploit the economic distress of ordinary Germans: repudiating the Versailles Treaty, promising to eliminate corruption, and pledging to provide every German with a job. In 1930, the Nazi party went from 200,000 votes to 6.4 million, making it the second-largest party in Parliament. By 1932, the Nazi party had become the largest in Parliament. In early 1933, Hitler was appointed Chancellor
Chancellor () is a title of various official positions in the governments of many countries. The original chancellors were the of Roman courts of justice—ushers, who sat at the (lattice work screens) of a basilica (court hall), which separa ...
. He then exploited the Reichstag fire to arrest his political opponents and consolidate his control of the army. Within a few years, enjoying democratic support from the masses, Hitler took Germany from a democracy to a total dictatorship.
Huey Long
Huey Long, nicknamed "The Kingfish", was an American politician who served as the 40th governor of Louisiana from 1928 to 1932 and as a member of the United States Senate
The United States Senate is a chamber of the Bicameralism, bicameral United States Congress; it is the upper house, with the United States House of Representatives, U.S. House of Representatives being the lower house. Together, the Senate and ...
from 1932 until his assassination in 1935. He was a populist member of the Democratic Party and rose to national prominence during the Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
for his vocal criticism from the left of President Franklin D. Roosevelt
Franklin Delano Roosevelt (January 30, 1882April 12, 1945), also known as FDR, was the 32nd president of the United States, serving from 1933 until his death in 1945. He is the longest-serving U.S. president, and the only one to have served ...
and his New Deal
The New Deal was a series of wide-reaching economic, social, and political reforms enacted by President Franklin D. Roosevelt in the United States between 1933 and 1938, in response to the Great Depression in the United States, Great Depressi ...
. As the political leader of Louisiana
Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...
, he commanded wide networks of supporters and often took forceful action. A controversial figure, Long is celebrated as a populist benefactor or conversely denounced as a fascist demagogue.
In 1928, before Long was sworn in as governor of Louisiana, he was already supervising political appointments to ensure a loyal majority for all his initiatives. As governor, he ousted public officers not personally loyal to him and took control away from state commissions to ensure that all contracts would be awarded to people in his political machine
In the politics of representative democracies, a political machine is a party organization that recruits its members by the use of tangible incentives (such as money or political jobs) and that is characterized by a high degree of leadership c ...
. In a confrontation over natural gas with managers of the Public Service Corporation, he told them, truthfully, "A deck has 52 cards and in Baton Rouge I hold all 52 of them and I can shuffle and deal as I please. I can have bills passed or I can kill them. I'll give you until Saturday to decide." They yielded to Long—and became part of his ever-expanding machine.
When Long became a senator in 1932, his enemy, the lieutenant governor Paul N. Cyr, was sworn in as governor. Long, without authority, ordered state troopers to surround the executive mansion and arrest Cyr as an imposter. Long installed his ally Alvin O. King as governor, later replaced by O.K. Allen, serving as stooges for Long. Thus even in Washington, with no official authority, Long retained dictatorial control over Louisiana. When the Mayor of New Orleans, T. Semmes Walmsley, began to oppose Long's extraordinary power over the state, Long exploited a subservient judge to justify making an armed attack on the basis of cracking down on racketeering. At Long's order, Governor Allen declared martial law and dispatched National Guardsmen to seize the Registrar of Voters, allegedly "to prevent election frauds". Then, by stuffing ballot boxes, Long ensured victory for his candidates to Congress. Long's own racketeering operation then grew. With his "trained seal" legislature, armed militias, taxation used as a political weapon, control over elections, and weakened court authority to limit his power, Huey Long maintained control in Louisiana in a manner arguably comparable to that of a dictator.
Joseph McCarthy
Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican Party (United States), Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death at age ...
was a U.S. Senator from the state of Wisconsin
Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
from 1947 to 1957.[ Wicker, Tom, ''Shooting Star: the Brief Arc of Joe McCarthy,'' Houghton Mifflin Harcourt (2006) ]
"Joe McCarthy may have been the most destructive demagogue in American history." p. 5
"McCarthy's Senate colleagues voted sixty-seven to twenty-two to censure him for his reckless accusations and fabrications." back cover Though a poor orator, McCarthy rose to national prominence during the early 1950s by proclaiming that high places in the United States federal government and military were "infested" with communists
Communism () is a sociopolitical, philosophical, and economic ideology within the socialist movement, whose goal is the creation of a communist society, a socioeconomic order centered on common ownership of the means of production, d ...
, contributing to the second "Red Scare". Ultimately, his inability to provide proof for his claims, as well as his public attacks on the United States Army
The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...
, led to the Army–McCarthy hearings in 1954, which in turn led to his censure by the Senate and fall from popularity.
Donald Trump
Multiple sources have described Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
as a demagogue.
Positive demagoguery
Tactical demagoguery
Some scholars have challenged the consensus that demagoguery is necessarily a bad form of leadership and rhetoric. In ''Demagogues in American Politics'', for example, Charles U. Zug argues that demagoguery can be legitimate and even good if integrated into a broader strategy for political reform and if coupled with a robust rationale for political change. Zug contrasts classical or traditional approaches to demagoguery, which assume that demagogues are motivated by vicious intentions (such as an unrestrained desire for power), with a modern approach that focuses on the external words and deeds that demagogues use to advance political goals. Relatedly, as Princeton Classicist Melissa Lane has argued, in pre-Socratic
Pre-Socratic philosophy, also known as early Greek philosophy, is ancient Greek philosophy before Socrates. Pre-Socratic philosophers were mostly interested in cosmology, the beginning and the substance of the universe, but the inquiries of the ...
antiquity demagogues were originally viewed as neither inherently good nor inherently bad, but rather as advocates for the common people (as opposed to the oligarchs). Zug has argued that conceiving of demagoguery as an inherently negative practice incentivizes political actors to weaponize the label "demagogue"; as a consequence, otherwise innocent victims—such as the supposed leader of Shays' Rebellion
Shays's Rebellion was an armed uprising in Western Massachusetts and Worcester, Massachusetts, Worcester in response to a debt crisis among the citizenry and in opposition to the state government's increased efforts to collect taxes on both in ...
, Daniel Shays—can be inaccurately branded as vicious, unscrupulous leaders.
Demagoguery in constitutional office
Zug also argues that demagoguery takes on different meanings when deployed by public officials in different institutions; for example, American federal judges should be scrutinized more carefully for using demagoguery than should legislators, since the act of judging well—i.e., adjudicating legal disputes—does not require direct appeals to the public. In contrast, being an effective member of Congress
A member of congress (MOC), also known as a congressman or congresswoman, is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The t ...
requires advocating for a constituency and getting (re)elected; and these responsibilities in turn require direct public appeals, and sometimes, demagoguery.
See also
* Authoritarianism
Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in democracy, separation of powers, civil liberties, and ...
* Big lie
* Charismatic authority
* Cleophon
* Cult of personality
A cult of personality, or a cult of the leader,Cas Mudde, Mudde, Cas and Kaltwasser, Cristóbal Rovira (2017) ''Populism: A Very Short Introduction''. New York: Oxford University Press. p. 63. is the result of an effort which is made to create ...
* Demades
* Firehosing
* Hyperbolus
* ''It Can't Happen Here
''It Can't Happen Here'' is a 1935 dystopian political novel by the American author Sinclair Lewis. Set in a fictionalized version of the 1930s United States, it follows an American politician, Berzelius "Buzz" Windrip, who quickly rises to pow ...
''
* Lachares
* Majoritarianism
Majoritarianism is a political philosophy or ideology with an agenda asserting that a majority, whether based on a religion, language, social class, or other category of the population, is entitled to a certain degree of primacy in society, ...
* Narcissistic leadership
* Ochlocracy
Mob rule or ochlocracy or mobocracy is a pejorative term describing an oppressive majoritarianism, majoritarian form of government controlled by the common people through the intimidation of authorities. Ochlocracy is distinguished from democr ...
* Pied Piper
* Social dominance orientation
* Strongman (politics)
In Political science, politics, a strongman is a type of authoritarian Politician, political leader—civilian or military—who exerts control through military enforcement and has, or has claimed to have, strong popular support. Strongmen typic ...
* Toxic leader
* Populism
Populism is a essentially contested concept, contested concept used to refer to a variety of political stances that emphasize the idea of the "common people" and often position this group in opposition to a perceived elite. It is frequently a ...
References
Notes
Further reading
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*
*
*
* Zug, Charles U. (2022). ''Demagogues in American Politics''. New York: Oxford University Press. , .
External links
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{{Authority control
Propaganda techniques
Populism
Political terminology