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Delbert W. Yocam (born December 24, 1943) is a former US chairman and CEO of
Borland Borland Software Corporation was a computer technology company founded in 1983 by Niels Jensen, Ole Henriksen, Mogens Glad and Philippe Kahn. Its main business was the development and sale of software development and software deployment product ...
, former president, COO and director of Tektronix and a former
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
executive. At Apple, during the 1980s, Yocam ran the
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
group and later became Apple's first chief operating officer (COO). He served on the board of directors at
Adobe Systems Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...
.


Education

Yocam has a master's degree in
business administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...
and a bachelor's degree from California State University and was honored as a "distinguished alumnus" in 1988 and 1999. He completed Directors' College at Stanford Law School in 1996 and 2003, and also at the University of Delaware in 2005. Yocam also completed Harvard's Executive Education program "Making Corporate Boards More Effective" at
Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
in 2005.


Career

Yocam started his business career with management positions at the Ford Motor Company in the 1960s and moved into technology in the 1970s. Prior to his ten years at Apple Computer, Inc., Yocam held positions with
Control Data Corp. Control Data Corporation (CDC) was a mainframe and supercomputer firm. CDC was one of the nine major United States computer companies through most of the 1960s; the others were IBM, Burroughs Corporation, DEC, NCR, General Electric, Honeyw ...
, Computer Automation, Inc., and the
Fairchild Camera and Instrument Corp. Fairchild may refer to: Organizations * Fairchild Aerial Surveys, operated in cooperation with a subsidiary of Fairey Aviation Company * Fairchild Camera and Instrument * List of Sherman Fairchild companies, "Fairchild" companies * Fairchild Fa ...
He joined
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
in 1979 as vice president of manufacturing and operations. He was the executive vice president and general manager of the
Apple II The Apple II (stylized as ) is an 8-bit home computer and one of the world's first highly successful mass-produced microcomputer products. It was designed primarily by Steve Wozniak; Jerry Manock developed the design of Apple II's foam-m ...
group from 1983 until 1985. From 1986 until 1988, he served as executive vice president and Apple's first chief operating officer (COO). After three years as COO, Yocam became president of Apple Pacific. In this position, Yocam was responsible for strengthening Apple's markets in Canada,
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, and
Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...
, while investing in emerging markets in the Far East and Latin America. He retired from Apple on his tenth anniversary in 1989. Yocam was president, chief operating officer (COO), and a board director of Tektronix, Inc. He joined the
Beaverton, Oregon Beaverton is a city in Washington County, in the U.S. state of Oregon with a small portion bordering Portland in the Tualatin Valley. The city is among the main cities that make up the Portland metropolitan area. Its population was 97,494 at the ...
, manufacturer of test and measurement equipment, computer graphics products, and television systems in 1992. He is credited with turning around the company, providing eight consecutive quarters of improved core operating income and with refocusing the company's research and development spending, so that more than 50 percent of revenues came from new products, compared with 22 percent in 1991. He was originally tapped to replace the CEO, Jerry Meyer, on Meyer's retirement, but when Meyer put those plans on hold, Yocam quit.Rogoway, Mike (May 20, 2014
Former Apple, Tektronix executive arrested on bad checks warrant
oregonlive.com
His three-year contract was completed in 1995. Yocam was chairman and CEO of Borland International, Inc., Scotts Valley, California, a provider of software and services from 1996 through 1999. He resigned after the acquisition of Visigenics Software was completed in 1999 and the company posted a $10.5 million loss for the 3rd quarter.


Board positions

Yocam served on the board of directors of Adobe Systems Inc. (1991–2009), Oracle Corp. (1992–1997) , Softricity, Inc. (2001–2006) (acquired by Microsoft, Inc. in 2006), Xircom, Inc. (1996–2001) (acquired by Intel Corp. in 2001), Raster Graphics, Inc. (1995–1999), Hollywood Park, Inc. (1997–1998), Boomtown, Inc. (1995–1997) (acquired by Hollywood Park, Inc. in 1997), Integrated Measurement Systems, Inc. (1995–1997), Sapiens International Corp. (1995–1997), and AST Research, Inc. (1992–1995). Yocam served on the board of directors of The Tech Museum of Innovation (1987–1990, Vice Chairman 1989–1990) on the national board of directors of the American Electronics Association (1989), and on the special advisory council to the Office of Technology Assessment of the United States Congress (1986–1988).


References


Further reading

* ''A Conversation with Del Yocam'' – Nathan Bennett & Stephen A. Mile (pg. 110–115), ''Riding Shotgun, the Role of the COO'' (2006) , Stanford Business Books * ''Miracle Men'' – Kenny MacIver & Robert L. Glass (pg. 13–20), ''Computing Calamities: Lessons Learned From Products, Projects, and Companies that Failed'' (1998) , Prentice Hall PTR


External links


MacObserver – A Look Back At Apple People & Apple History

DevX Interview
{{DEFAULTSORT:Yocam, Del Living people 1943 births Apple Inc. executives Businesspeople from Oregon California State University alumni University of Delaware alumni Tektronix people American chief operating officers