Dharmendra Kumar Tyagi (1928–1969), better known as Deep Tyagi or DK Tyagi, was an assistant commissioner for the Indian family planning program until 1969. An early pioneer of family planning in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and elsewhere, he was a champion of the program under the premierships of

Jawaharlal Nehru Jawaharlal Nehru (14 November 1889 – 27 May 1964) was an Indian anti-colonial nationalist, secular humanist, social democrat, and statesman who was a central figure in India during the middle of the 20th century. Nehru was a pr ...

Lal Bahadur Shastri Lal Bahadur Shastri (; born Lal Bahadur Srivastava; 2 October 190411 January 1966) was an Indian politician and statesman who served as the Prime Minister of India, prime minister of India from 1964 to 1966. He previously served as Minister ...

, and the initial period of

Indira Gandhi Indira Priyadarshini Gandhi (Given name, ''née'' Nehru; 19 November 1917 – 31 October 1984) was an Indian politician and stateswoman who served as the Prime Minister of India, prime minister of India from 1966 to 1977 and again from 1980 un ...

. He invented the now-pervasive (in India and some other countries) "

red triangle Red triangle (graphically 🔺 or 🔻) may refer to: Societal symbols *Bass Brewery's "iconic red triangle" trademark, England's first registered trademark *Red triangle (badge), a Nazi concentration camp badge worn upright by prisoners of war, a ...

" symbol as a branding effort to familiarize and popularize the idea of family planning. Many of the

mass communication Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples o ...

techniques he developed are now used throughout the developing world to combat disease (such as

HIV The human immunodeficiency viruses (HIV) are two species of '' Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the im ...

AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...

) and poverty. Part of the

mission statement A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation ...

of the present-day foundation,

DKT International DKT International (DKT) is a charitable non-profit organization that promotes family planning and HIV prevention through social marketing. The Washington, D.C.–based DKT was founded in 1989 by Phil Harvey and operates in 90 countries in Afric ...

, which was named in his honour, reads: "He was 41 years old at the time of his death, but had already made a major contribution to his country's family planning effort. It was he who was largely responsible for the design and dissemination of a massive communication program that brought awareness and knowledge of family planning to hundreds of millions of Indians. He began his work at a time (1966) when modern contraceptive methods were virtually unknown in rural India. His success in saturating the country with simple, attractive messages and designs (including the red triangle, which is now in use in several other countries) overcame age-old communication barriers and greatly increased public awareness of birth control."

Life

Tyagi was born in Ratangarh village of

Uttar Pradesh Uttar Pradesh ( ; UP) is a States and union territories of India, state in North India, northern India. With over 241 million inhabitants, it is the List of states and union territories of India by population, most populated state in In ...

in 1928. He died of cancer at the age of 41, in 1969. He had no children.

References

* "India's New Departures in Mass Motivation for Fertility Control", Frank Wilder and D.K. Tyagi, ''Demography'', Vol 5, No 2, 1968. * ''Philippine Quarterly of Culture and Society'', University of San Carlos, 1973.

External links

"Ford Foundation: The founder of modern population control"

"Social marketing: An effective tool in the global response to HIV/AIDS"

"Women's Perception of Their Reproductive Health Before and After Sterilization in Rural Maharashtra, India"

''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'', 23 June 1967.
DKT International
, a Washington D.C. based foundation {{DEFAULTSORT:Tyagi, Deep Activists from Uttar Pradesh Indian birth control activists People from Bijnor district Indian health educators 1928 births 1969 deaths

Life

See also

References

External links