A deely bobber (also deeley bobber, or deeley bopper) is a

novelty item A novelty item or simply novelty is an object which is specifically designed to serve no practical purpose, and is sold for its uniqueness, humor, or simply as something new (hence "novelty", or newness). The term also applies to practical items wi ...

of headgear comprising a

headband A headband is a clothing accessory worn in the hair or around the forehead, usually to hold hair away from the face or eyes. Headbands generally consist of a loop of elastic material or a horseshoe-shaped piece of flexible plastic or metal. ...

to which are affixed two springy protrusions resembling the antennae of insects. These "antennae" may be topped with simple plastic shapes or more elaborate and fanciful decorations, such as mini pom poms or

light-emitting diode A light-emitting diode (LED) is a semiconductor device that emits light when current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy in the form of photons. The color of the light ( ...

s. The name "deely bobber" is a

genericized trademark A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...

; other names include deely-boppers, bonce boppers, or space boppers. In June 1982, a headline of ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' called them Martian antennae.

Origin

Stephen Askin invented the original deely bobber in 1981, inspired by the "Killer Bees" costumes on ''

Saturday Night Live ''Saturday Night Live'' (often abbreviated to ''SNL'') is an American late-night live television sketch comedy and variety show created by Lorne Michaels and developed by Dick Ebersol that airs on NBC and Peacock. Michaels currently serve ...

''. Askin was a serial entrepreneur who had sold

dartboard Darts or dart-throwing is a competitive sport in which two or more players bare-handedly throw small sharp-pointed missiles known as darts at a round target known as a dartboard. Points can be scored by hitting specific marked areas of the boa ...

s depicting

Ayatollah Khomeini Ruhollah Khomeini, Ayatollah Khomeini, Imam Khomeini ( , ; ; 17 May 1900 – 3 June 1989) was an Iranian political and religious leader who served as the first supreme leader of Iran from 1979 until his death in 1989. He was the founder of ...

during the

Iran hostage crisis On November 4, 1979, 52 United States diplomats and citizens were held hostage after a group of militarized Iranian college students belonging to the Muslim Student Followers of the Imam's Line, who supported the Iranian Revolution, took ove ...

of 1980. Askin made prototype Deely Bobbers in his kitchen and test-marketed them at the

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...

Street Fair of summer 1981, selling 800 at $5 each. He sold the invention to the Ace Novelty Co. of

Bellevue, Washington Bellevue ( ) is a city in the Eastside (King County, Washington), Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has v ...

, which launched it in January 1982 at the California Gift Fair. The name "Deely Bobber" was suggested by the wife of John Minkove, an Ace marketer; it had been her schoolfriend's

placeholder name Placeholder names are words that can refer to things or people whose names do not exist, are tip of the tongue, temporarily forgotten, are not relevant to the salient point at hand, are to avoid stigmatization, are unknowable/unpredictable in ...

for "thingamajig". It was previously a brand of

toy block Toy blocks (also building bricks, building blocks, or simply blocks) are wooden, plastic, or foam pieces of various shapes (cube, cylinder, arch etc.) and colors that are used as construction toys. Sometimes, toy blocks depict letters of the alp ...

sold 1969–1973."Deely-bobber"
Online Etymology Dictionary, Douglas Harper Deely bobbers began retailing in April 1982 at US$3. They quickly became a

fad A fad or trend is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short period. Fads are objects or behaviors that achieve short- ...

in the United States, before reaching the United Kingdom in July. At the

1982 World's Fair The 1982 World's Fair, officially known as the Knoxville International Energy Exposition (KIEE) and simply as Energy Expo '82 and Expo '82, was an international exposition held in Knoxville, Tennessee, United States. Focused on energy and ele ...

Knoxville, Tennessee Knoxville is a city in and the county seat of Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Division and the state ...

, 10,000 a day were sold; total sales by August were estimated at 2 million, with Askin getting 5% of the wholesale price. Imitations costing $1–2 undercut the original, though Askin applied for a patent. The original decorations for the antennae were

polystyrene Polystyrene (PS) is a synthetic polymer made from monomers of the aromatic hydrocarbon styrene. Polystyrene can be solid or foamed. General-purpose polystyrene is clear, hard, and brittle. It is an inexpensive resin per unit weight. It is ...

shapes covered in sparkles: spheres, stars, hearts. Flashing lights were added to cash in on the hit movie '' E.T. the Extra-Terrestrial'', with seasonal themes for later holidays.

References

{{DEFAULTSORT:Deely Bopper Headgear 1980s fads and trends Party equipment Novelty items Products introduced in 1981