Decima Research is a public opinion and market research company in
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
. It was founded in 1979 by
Allan Gregg, a strategist for the
Progressive Conservative Party of Canada
The Progressive Conservative Party of Canada (PC; french: Parti progressiste-conservateur du Canada) was a centre-right federal political party in Canada that existed from 1942 to 2003.
From Canadian Confederation in 1867 until 1942, the ...
. In 2007, it became a subsidiary of
Harris Insights & Analytics. The Roper Center at
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to ...
recognizes it as a "Historically Contributing Data Provider".
History
Gregg left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the
1993 election, in which he was the key communications strategist for the party. Decima floundered for several years but rebounded and is now an important polling firm on voting intentions in Canada. Along with
Ipsos-Reid, Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress.
Decima Research is sometimes known as Opinion Search, which is technically the name of an affiliated calling center that they always use for their field work.
Decima Research invests a significant amount of time and money into process improvement and has a department dedicated solely to research and development. The investments related to internal systems span both Decima and Opinion Search.
References
External links
Decima homepage
Public opinion research companies
Market research companies of Canada
Business services companies established in 1979
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