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''Decentraland'' is a 3D virtual world
browser-based A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...
platform. Users may buy virtual plots of land in the platform as NFTs via the MANA
cryptocurrency A cryptocurrency, crypto-currency, or crypto is a digital currency designed to work as a medium of exchange through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it. It i ...
, which uses the Ethereum
blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...
.NFTs: The Center of Attention at Sotheby’s Virtual ''Decentraland'' Gallery
Helen Holmes, '' Observer Media'', June 7, 2021
It was opened to the public in February 2020, and is overseen by the nonprofit ''Decentraland'' Foundation. Designers can create and sell clothes and accessories for the avatars to be used in the virtual world.


History

''Decentraland'' was created by Argentinians Ari Meilich and Esteban Ordano, and has been in development since 2015. When it launched in 2017, parcels of digital land sold for about $20, and mana tokens sold for $0.02. The game's first map, Genesis City, was made up of 90,601 parcels of land. It raised $26 million in its initial coin offering (ICO) in 2017. In April 2021, during a surge in popularity for
NFT A non-fungible token (NFT) is a unique digital identifier that cannot be copied, substituted, or subdivided, that is recorded in a blockchain, and that is used to certify authenticity and ownership. The ownership of an NFT is recorded in the ...
s, parcels sold for between $6,000 and $100,000. Because of the relatively small pool of mana, the currency is volatile, spiking to as high as $5.79 after events like Facebook's rebrand to
Meta Meta (from the Greek μετά, '' meta'', meaning "after" or "beyond") is a prefix meaning "more comprehensive" or "transcending". In modern nomenclature, ''meta''- can also serve as a prefix meaning self-referential, as a field of study or ende ...
. In November 2021 a virtual real-estate company purchased a plot of land in decentraland for $2.43 million. In late 2021 and early 2022, major brands appeared in Decentraland or bought "properties" in it. These include Samsung,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...
,
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, PricewaterhouseCoopers and Miller Lite, and Sotheby's held its first metaverse auction, and in March 2022, Decentraland hosted Metaverse Fashion Week in which major fashion brands appeared, including Dolce & Gabbana, Tommy Hilfiger, Elie Saab,
Nicholas Kirkwood Nicholas Matthew Schneidau Kirkwood (born July 1980) is a British footwear designer. He lives in Bethnal Green, London. Early life Nicholas Matthew Schneidau Kirkwood was born in July 1980. He learned the craft of shoemaking at London-based Cord ...
, Perry Ellis, Imitation of Christ, and Estée Lauder. Music artists including Deadmau5 and
Grimes Claire Elise Boucher (; born March 17, 1988), known professionally as Grimes, is a Canadian musician, singer, songwriter, and record producer. Her early work has been described as extending from "lo-fi R&B" to futuristic dance-pop, and has in ...
held concerts in the platform. In October 2022 it was reported that Decentraland had a market evaluation of $1.2 billion. In October 2022 the DappRadar tracking site reported that the Decentraland platform was seeing fewer than 1,000 users performing currency transactions on the site each day, with one particular 24-hour period having only 38 such users. Decentraland later claimed that "active users" were only users that had unique blockchain wallet addresses that interact with its system, and that users that didn't have wallet addresses weren't counted. Sam Hamilton, Creative Director at Decentraland, said by their own metrics the platform was used by an average of 8,000 people per day. '' The Verge'' compared this number unfavorably with the 2009 PC game '' Left 4 Dead 2'', which had 18,000 active users playing the game at one point during the same month.


Reception

In March 2020, Luke Winkie, writing for '' PC Gamer'', described the game as "rickety", noting numerous bugs and the game's "brutally long loading times", as well as hard-locks related to the game's cryptocurrency-based authentication process. Winkie described the platform as having a strongly
libertarian Libertarianism (from french: libertaire, "libertarian"; from la, libertas, "freedom") is a political philosophy that upholds liberty as a core value. Libertarians seek to maximize autonomy and political freedom, and minimize the state's e ...
political bent, saying "''Decentraland'' is a truly fascinating concept. It peels back like an onion, revealing a Randian fever-dream built with '' Roblox'' textures". According to Eric Ravenscraft of '' Wired'', activity on the platform is unclear, with the world mostly empty and with a number of concurrent users of around 1,600 in 2021, a figure that might include inactive users who remain logged on. Ravenscraft wrote that ''Decentraland'' was buggy with poor moderation. Users have minted NFTs of avatars with slurs in their names, and at one point the name " Jew" was for sale for $362,000. Despite the community voting in favor of adding " Hitler" to the banned names list, there were not enough votes for the decentralized autonomous organization's (DAO)
smart contract A smart contract is a computer program or a transaction protocol that is intended to automatically execute, control or document events and actions according to the terms of a contract or an agreement. The objectives of smart contracts are the re ...
to execute. Ravenscraft also said the game currently feels reminiscent of an early access game. In January 2022, a video clip of a
rave A rave (from the verb: '' to rave'') is a dance party at a warehouse, club, or other public or private venue, typically featuring performances by DJs playing electronic dance music. The style is most associated with the early 1990s dance mus ...
in ''Decentraland'' was posted to Twitter by DJ Alex Moss. The clip went viral and was widely mocked on social media. Zack Zwiezen, writing for ''
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'', unfavorably compared the clip to similar virtual concerts and parties in ''
AdventureQuest 3D Artix Entertainment, LLC is an independent video game developer and publisher founded by Adam Bohn in October 2002. It is best known for creating browser-based role-playing video games—including ''AdventureQuest'', ''DragonFable'', '' MechQues ...
'', '' Fortnite'', '' Roblox'', and '' VR Chat'', and described the look of the game itself as similar to “a fictional game that was tossed together in a few hours for an episode of '' CSI: Whatever City'', in which the investigators are trying to solve a murder that involves some 'new' and 'popular' online world." Prompted by the clip, Jason Koebler of '' Vice'' investigated other raves held on the platform, and described the experience as mostly empty and plagued by technical bugs. In January 2022, Zachariah Kelly, writing for ''
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'', reviewed a virtual version of Melbourne Park created in ''Decentraland'' to promote the
Australian Open The Australian Open is a tennis tournament held annually at Melbourne Park in Melbourne, Australia. The tournament is the first of the four Grand Slam tennis events held each year, preceding the French Open, Wimbledon, and the US Open. Th ...
. Kelly praised the 3d models created for the project, as well as the platform's ability to run in a browser, but poor draw distance and other issues made it feel "clunky" and lacking in activity. Kelly was also skeptical of the necessity for blockchain and NFTs. Kelly Revisited ''Decentraland''s Australian Open space several days later, to review the closing concert. He said his experience was plagued by technical issues, and that footage of the event taken by others were unfavorably compared to online concerts held on other platforms, such as ''Fortnite''. In April 2022 Business Insider review, Lisa Han praised the world's architecture and minigames, though criticized the emptiness of the world and its glitches and technical issues along with the game's removal of a quest log feature and the limitations of user interaction with Decentraland's architecture.


See also

* Metaverse * Non-fungible token (NFT) * Virtual world *
Blockchain A blockchain is a type of distributed ledger technology (DLT) that consists of growing lists of records, called ''blocks'', that are securely linked together using cryptography. Each block contains a cryptographic hash of the previous block, a ...


References


External links

*{{official, https://decentraland.org/
Source code
Ethereum 2017 software Cross-platform software Cryptocurrencies Virtual world communities Blockchain entities Cryptocurrency projects