Debt (game Show)
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''Debt'' is an American
game show A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
hosted by
Wink Martindale Winston Conrad "Wink" Martindale (December 4, 1933 – April 15, 2025) was an American disc jockey, radio personality, game show host and television producer. Regarded as a pop culture icon, he was known for his outgoing and jovial demeanor and ...
which aired on Lifetime from June 3, 1996, to August 14, 1998. It was produced by
Buena Vista Television Buena ( ) is a borough in Atlantic County, in the U.S. state of New Jersey. The borough, and all of Atlantic County, is part of South Jersey and the Atlantic City- Hammonton metropolitan statistical area, which in turn is included in the Phil ...
, a part of
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
. The show featured contestants who were trying to earn money to get out of
debt Debt is an obligation that requires one party, the debtor, to pay money Loan, borrowed or otherwise withheld from another party, the creditor. Debt may be owed by a sovereign state or country, local government, company, or an individual. Co ...
. It had a similar format to ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
'', on which contestants answered trivia, which eventually drew a legal challenge from that show's producers and forced changes to the format. However, it targeted a younger audience and placed a larger emphasis on popular culture.


Personnel

The game was conceived by Sarah Jane West. Its host was
Wink Martindale Winston Conrad "Wink" Martindale (December 4, 1933 – April 15, 2025) was an American disc jockey, radio personality, game show host and television producer. Regarded as a pop culture icon, he was known for his outgoing and jovial demeanor and ...
, and Kurt Engstrom was featured as an assistant playing the role of a
security guard A security guard (also known as a security inspector, security officer, factory guard, or protective agent) is a person employed by a government or private party to protect the employing party's assets (property, people, equipment, money, etc.) ...
. Julie Claire was the show's announcer.


Conception and development

The show was produced by
The Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
. The show's set was designed to resemble the aesthetics of the 1950s, and had a
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
soundtrack. The trivia asked on the show was typically based on
popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art
f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...
or mass art, sometimes contraste ...
and its target audience of
Generation X Generation X (often shortened to Gen X) is the Demography, demographic Cohort (statistics), cohort following the Baby Boomers and preceding Millennials. Researchers and popular media often use the mid-1960s as its starting birth years and the ...
viewers. Martindale later described it as "a 21st-century version of ''Jeopardy'' for the
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
crowd". Television producer Michael Davies, who would eventually become the executive producer of ''Jeopardy!'' over two decades later, invited Martindale to host ''Debt'', which he agreed to. Martindale later stated that the producers at Disney had told him the show would "do for imwhat
MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...
did for
Tony Bennett Anthony Dominick Benedetto (August 3, 1926 – July 21, 2023), known professionally as Tony Bennett, was an American jazz and traditional pop singer. He received many accolades, including 20 Grammy Awards, a Grammy Lifetime Achievement Award, ...
." Potential contestants had to prove that they had at least $6,000 worth of debt in order to qualify for the show. 5,000 people auditioned to compete on the show.


Gameplay

Three new contestants competed per episode, each having accumulated several thousand dollars worth of debt (usually between $6,000 and $10,000) for various reasons (school loans, paying for a wedding, credit card bills, etc.). For scoring purposes, their debts were averaged before the game began. Scores were shown in negative amounts to indicate their remaining debts.


Round 1 (General Debt)

In the first round, contestants faced a gameboard with five categories, each with five questions in negative dollar values ranging from −$50 to −$250, in increments of $50. The first choice of question went to the contestant who had the lowest debt before averaging. This contestant chose a category and value, then Martindale asked a "Who am I?" question that all contestants could answer. Contestants buzzed in to answer and were required to phrase their response as "You are..." to receive credit (although the contraction "You're" also was accepted). (The correct answer to the example is "You are
Cap'n Crunch Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as ''Cap'n Crunch'', Quaker Oats has introduced numerou ...
".) A correct answer deducted the question's value from the contestant's debt. A wrong answer, or failing to respond within an allotted time, increased the contestant's debt, and allowed the others to buzz in. The contestant answering correctly then chose the next question from the board. If no one answered correctly, the contestant who gave the last correct answer kept control. A "Debt-onator" was hidden behind one question, judged by the producers to be the most difficult one of the round. Regardless of the displayed value, it was played for −$500. The players were warned when the round entered its final two minutes. Once time ran out or all 25 questions had been asked, the two contestants with the lowest debt amounts moved on to the next round, while the contestant with the highest debt amount was eliminated and received a consolation prize of a $200
savings bond A savings bond is a government bond designed to provide funds for the issuer while also providing a relatively safe investment for the purchaser to save money, typically a retail investor. The earliest savings bonds were the war bond programs of Wor ...
, along with a piggy bank.


Season two changes

As originally conceived, the first-round gameplay for ''Debt'' was almost indistinguishable from that of the popular game show ''
Jeopardy! ''Jeopardy!'' is an American television game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead g ...
''. Merv Griffin Productions sent a
cease and desist A cease and desist letter is a document sent by one party, often a business, to warn another party that they believe the other party is committing an unlawful act, such as copyright infringement, and that they will take legal action if the oth ...
order to Disney, which prompted the show to make changes for ''Debt's'' second and final season. After the debts were averaged, Martindale asked a toss-up question that awarded −$1 and initial control of the round. Rather than selecting an individual question, the contestant in control chose one of five categories from the board and Martindale asked five questions in succession, with values increasing from −$50 to −$250. The "Debt-onator" was hidden behind one category and doubled the value of its questions (−$100 to −$500). The contestant who gave the last correct answer in a category chose the next one. Finally, contestants were no longer required to start their answers with the "I am" and "You are..." phrases at any point in the game. When a contestant was eliminated by having the highest amount of debt in the first two rounds, the three phrases: "See Ya", "Bye-Bye", and "So Long", were displayed in the eggcrate contestant's podium.


Round 2 (Gambling Debt)

A category was revealed, and the contestants bid back and forth as to how many of its five questions they could answer correctly. Bidding continued until one contestant either reached the maximum of five or challenged the other to "Prove it!" If the winning bidder gave enough correct answers to fulfill the contract, the value of the category was deducted from their debt; otherwise, the opponent's debt was reduced by that same amount. The contestant with the lower remaining debt at the end of Round 1 started the bidding on the first category, and the winner of each category earned the right to place the first bid on the next one. Five categories were played in this round, with values of -$300, -$400, -$500, -$750, and -$1,500. At the end of the round, the contestant with the lower debt amount moved on to the bonus round for a chance to pay off all of their debt, while their opponent was eliminated and received a piggy bank and a $500 savings bond. If one contestant built up an insurmountable lead, the game ended immediately (referred to by Martindale as being "Mathematically eliminated") and they advanced to the bonus round.


Bonus Round

The bonus round was played in two parts. In the first part, "Get Out of Debt," the contestant had 60 seconds to answer 10 questions in a given category. If they passed or missed a question, Martindale asked another one in its place. If the contestant succeeded, their entire original debt (before averaging) was paid off; otherwise, they kept all money won during the first two rounds. For the second part, "Bet Your Debt," the contestant was given the option to stop playing and keep their winnings, or risk them on one question from their favorite topic in the world of
popular culture Popular culture (also called pop culture or mass culture) is generally recognized by members of a society as a set of cultural practice, practices, beliefs, artistic output (also known as popular art
f. pop art F is the sixth letter of the Latin alphabet. F may also refer to: Science and technology Mathematics * F or f, the number 15 (number), 15 in hexadecimal and higher positional systems * ''p'F'q'', the hypergeometric function * F-distributi ...
or mass art, sometimes contraste ...
. If they chose to take the risk, Martindale asked the question and gave the contestant 10 seconds to respond. A correct answer doubled the contestant's winnings (e.g.: if a contestant had accumulated $8,046 in debt, then they would win $16,092), while a miss forfeited everything. In the latter case, the contestant received a piggy bank and a savings bond worth either $1,500 (for winning the first part of the round) or $1,000 (for losing it). If the contestant chose not to take the risk, they were still asked the question and given a chance to respond, in order to find out what would have happened.


Reception

The show received mostly negative reviews at the time of its premiere. ''
New York Daily News The ''Daily News'' is an American newspaper based in Jersey City, New Jersey. It was founded in 1919 by Joseph Medill Patterson in New York City as the ''Illustrated Daily News''. It was the first U.S. daily printed in Tabloid (newspaper format ...
'' called it "stupid", criticizing the contestants and quality of questions. Ken Tucker of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' described it as "
kitsch ''Kitsch'' ( ; loanword from German) is a term applied to art and design that is perceived as Naivety, naïve imitation, overly eccentric, gratuitous or of banal Taste (sociology), taste. The modern avant-garde traditionally opposed kitsch ...
" and "tacky". John Carman of '' SFGATE'' was similarly critical of the premise, which he described as a "gimmick", and the trivia. ''Debt'' was criticized by credit card companies and consumer advocates for being "irresponsible".


Ratings

In August 1996, the show was the most popular series on Lifetime, with an average of 750,000 weeknight viewers. It was Lifetime's highest rated program with male viewers, a demographic the network wasn't going after. The series had a 1.8
Nielsen rating Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the #Nielsen TV ...
as of April 1998, when it went into syndication. Martindale blamed the show's ratings decline and eventual cancellation on the forced changes to distance itself from ''Jeopardy!'' in season 2.


References


External links


Lifetime's Website (via Internet Archive)
* {{Lifetime Shows Jeopardy! Lifetime (TV channel) original programming 1990s American game shows 1996 American television series debuts 1998 American television series endings Television series by Disney–ABC Domestic Television