Debonair (1996–99) was a British

airline An airline is a company that provides air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or alliances with other airlines for codeshare agreements, in which ...

which operated mainly from

London Luton Airport London Luton Airport is an international airport located in Luton, Bedfordshire, England, situated east of the town centre, and north of Central London. The airport is owned by London Luton Airport Ltd (LLAL), a company wholly owned by ...

offering flights to and from Spain, France, Germany and Italy. It ceased operations in October 1999 due to financial difficulties.

History

Debonair was founded in 1996 by Franco Mancassola and on its first day of operations offered all passengers free flights. Initial destinations from Luton were

Newcastle upon Tyne Newcastle upon Tyne ( RP: , ), or simply Newcastle, is a city and metropolitan borough in Tyne and Wear, England. The city is located on the River Tyne's northern bank and forms the largest part of the Tyneside built-up area. Newcastle is a ...

, Copenhagen,

Mönchengladbach Mönchengladbach (, li, Jlabbach ) is a city in North Rhine-Westphalia, Germany. It is located west of the Rhine, halfway between Düsseldorf and the Dutch border. Geography Municipal subdivisions Since 2009, the territory of Mönchengladba ...

, Munich,

Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ...

and

Nice Nice ( , ; Niçard: , classical norm, or , nonstandard, ; it, Nizza ; lij, Nissa; grc, Νίκαια; la, Nicaea) is the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative c ...

. The latter two destinations were in direct competition with

EasyJet EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airli ...

. The Newcastle and Copenhagen flights were dropped, with new destinations of Rome, Paris Pontoise,

Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), an ...

and

Perugia Perugia (, , ; lat, Perusia) is the capital city of Umbria in central Italy, crossed by the River Tiber, and of the province of Perugia. The city is located about north of Rome and southeast of Florence. It covers a high hilltop and par ...

added. From the beginning, Debonair tried to be a more upmarket version of the traditional budget airlines and in 1998 introduced ABC (short for "Affordable Business Class") on some of its routes. It floated shares on the Easdaq

stock exchange A stock exchange, securities exchange, or bourse is an exchange where stockbrokers and traders can buy and sell securities, such as shares of stock, bonds and other financial instruments. Stock exchanges may also provide facilities for th ...

in July 1997 and raised £25m. The Debonair business concept of offering budget airline travel, whilst keeping the frills (free drinks and snacks) associated with national carriers, was not a financial success. On 1 October 1999 the airline ceased operations due to financial problems.

Fleet

Debonair operated a fleet of used

BAe 146-200 The British Aerospace 146 (also BAe 146) is a short-haul and regional airliner that was manufactured in the United Kingdom by British Aerospace, later part of BAE Systems. Production ran from 1983 until 2001. Manufacture by Avro Internation ...

aircraft, later supplemented by three

Boeing 737-300 The Boeing 737 Classic is a series of narrow-body airliners produced by Boeing Commercial Airplanes, the second generation of the Boeing 737 series of aircraft. Development began in 1979 and the first variant, the 737-300, first flew in Febru ...

s and a leased

BAC One-Eleven The BAC One-Eleven (or BAC-111/BAC 1-11) was an early jet airliner produced by the British Aircraft Corporation (BAC). Originally conceived by Hunting Aircraft as a 30-seat jet, before its merger into BAC in 1960, it was launched as an 80-se ...

References

External links

{{DEFAULTSORT:Debonair (Airline) Defunct airlines of the United Kingdom Airlines established in 1996

History

Fleet

See also

References

External links