DBZ Marketplace Online Limited (trading as Debenhams, formerly Debenhams.com) is an

online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of t ...

owned by the namesake

Debenhams Group Debenhams Group plc, trading as Debenhams Group (also known as Debenhams, formerly known as Boohoo Group plc) is a British online fast-fashion retailer group, aimed at 16- to 30-year-olds. The business was founded in 2006 and had sales of £8 ...

. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group

Debenhams Debenhams plc was a British department store chain that operated in the United Kingdom, Ireland and Denmark, as well as franchised locations across Europe and the Asia Pacific. The company was founded in 1778 as a single store in London and gr ...

, which had entered

liquidation Liquidation is the process in accounting by which a Company (law), company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as :wikt:wind up#Noun, w ...

History

In January 2021, Boohoo Group purchased the Debenhams intellectual property and associated website operations from the administrators for £55 million. On 12 April 2021, Boohoo relaunched Debenhams.com with a new full range of products and brands, mostly brands owned by Boohoo. Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year. Boohoo Group's acquisition of the Debenhams brand honoured a pre-existing franchise agreement with

Alshaya Group Alshaya Group (also called the M.H. Alshaya Co.) is a multinational retail franchise operator headquartered in Kuwait. It operates nearly 70 consumer retail brands across the Middle East and North Africa, Türkiye, and Europe. In addition to its ...

, who operate Debenhams Middle East across five countries. Following Boohoo Group's rebrand to Debenhams Group, brands insignificant to the newly-named company (including Nasty Gal and Dorothy Perkins) were moved under the retailer.

Debenhams.com Beauty

In December 2021, Boohoo Group opened a physical Debenhams.com Beauty outlet in the

Manchester Arndale Manchester Arndale is a large shopping centre in Manchester, England. It was constructed in phases between 1972 and 1979, at a cost of £100 million. Manchester Arndale is the largest of the chain of Arndale Centre, Arndale Centres built ac ...

shopping centre. This followed previous comments from Boohoo's Group Chief Executive John Lyttle to ''

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' that some beauty brands had refused to supply products to Debenhams.com unless it had a physical store presence, thus Boohoo planned to open one physical Debenhams-branded beauty store outside London to meet these requirements. No further physical stores are expected to be opened.

References

{{reflist Online retailers of the United Kingdom Companies based in Manchester British companies established in 2021