Debbie Wosskow
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Debbie Wosskow
OBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
is a multi exit entrepreneur, Chair, Non Executive Director and Business Advisor from Sheffield, UK. She is the former CEO of
Love Home Swap Love Home Swap is a subscription-based, peer-to-peer holiday home exchange or home swapping website. Members of the website swap homes with each other, either simultaneously or using a points system. The company is based in London, United Kingdo ...
, a subscription-based home exchange business, which she sold for $53m to Wyndham Destination Networks in July 2017. Debbie co-founded AllBright, a club and community that celebrates and connects women at work. Wosskow is also an influential advocate of the
sharing economy The sharing economy is a socio-economic system whereby consumers share in the creation, production, distribution, trade and consumption of goods, and services. These systems take a variety of forms, often leveraging information technology and the ...
and is the former Chair of Sharing Economy UK. In 2015 she led the independent government review ‘Unlocking the Sharing Economy’ - also known as the Wosskow Report. She is a Member of the Mayor of London's Business Advisory Board and sits on the Board of the Women’s Fiction Prize. In 2016, she was awarded an
OBE The Most Excellent Order of the British Empire is a British order of chivalry, rewarding valuable service in a wide range of useful activities. It comprises five classes of awards across both civil and military divisions, the most senior two o ...
for services to business.


Early life

Wosskow was born in
Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...
, South Yorkshire in February 1974. and later moved to
Leeds Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
at the age of ten.


Entrepreneurial success

By the age of 25 Wosskow had co-founded Mantra PR with Lawrence Dore. In 2001 she was selected as one of
Management Today Haymarket Media Group is a private media company headquartered in London, United Kingdom. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and pr ...
’s 35 Women Under 35, while Mantra was sold to the Loewy Group for several million dollars in 2007. In 2008 Wosskow co-founded Maidthorn Partners, an investment and advisory firm aimed particularly at assisting media and tech companies. In 2011 Wosskow launched Love Home Swap, which is now the world’s leading home-swapping platform. After an unsatisfactory hotel-based holiday with her two young children, Wosskow watched
The Holiday ''The Holiday'' is a 2006 American romantic comedy film written, produced and directed by Nancy Meyers. Co-produced by Bruce A. Block, it was filmed in both California and in England and stars Kate Winslet and Cameron Diaz as Iris and Amanda, ...
, starring
Kate Winslet Kate Elizabeth Winslet (; born 5 October 1975) is an English actress. Primarily known for her roles as headstrong and complicated women in independent films, particularly period dramas, she has received numerous accolades, including an Ac ...
and
Cameron Diaz Cameron Michelle Diaz (born August 30, 1972) is an American actress. Prolific in both comedy and drama, Cameron Diaz filmography, her films have grossed over $3 billion in the U.S. box-office. Her output of romantic comedies in the late 1990s a ...
, and was inspired to create a business that would enable subscribers from across the world to exchange their homes. An investment of £7.5m from
Wyndham Worldwide Travel + Leisure Co. (formerly Wyndham Destinations, Inc., and Wyndham Worldwide Corporation) is an American timeshare company headquartered in Orlando, Florida. It develops, sells, and manages timeshare properties under several vacation owners ...
, along with the acquisition of 1stHomeExchange and HomeForExchange, have helped Love Home Swap to grow exponentially – its website now features more than 100,000 homes from 150 countries. In 2017 Wosskow sold Love Home Swap to Wyndham for $53 million.


Supporting female entrepreneurs and AllBright

As an
Angel Investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
, Wosskow has frequently backed female-founded companies and is outspoken about the need to improve gender imbalances in entrepreneurial activity as a way of creating greater equality and unlocking new sources of economic growth. In 2018, she teamed up with Anna Jones, then CEO of
Hearst Magazines Hearst Magazines is a division of Hearst Communications that oversees its magazine publishing business in the United States and abroad. Its headquarters are located at Hearst Tower in the Midtown Manhattan of New York City. It has an audience ...
, UK, to co-found AllBright, an education and networking organisation designed to provide a platform, skills and connections to working women across the UK. AllBright comprises Members’ clubs, Academy and Live Events to celebrate and connect working women.


Advocate of the sharing economy

In 2014 the British government commissioned Wosskow to compile a 60,000-word report, entitled ‘Unlocking the Sharing Economy,’ for the
Department for Business, Innovation and Skills The Department for Business, Innovation and Skills (BIS) was a ministerial department of the Government of the United Kingdom. It was created by the Gordon Brown premiership on 5 June 2009 by the merger of the Department for Innovation, Uni ...
. In 2016 Wosskow launched Sharing Economy UK, “a self-appointed and member-funded trade body” that seeks “to support and monitor businesses working within the nascent industry”. SEUK’s members include
Airbnb Airbnb, Inc. ( , an abbreviation of its original name, "Air Bed and Breakfast") is an American company operating an online marketplace for short-and-long-term homestays, experiences and services in various countries and regions. It acts as a ...
,
Zipcar Zipcar is an American car sharing, car-sharing company and a subsidiary of Avis Budget Group. Zipcar provides vehicle reservations to its members, billable by the minute, hour or day; members may have to pay a monthly or annual membership fee i ...
and Liftshare. As chair of SEUK Wosskow is also working with Oxford University and
PricewaterhouseCoopers PricewaterhouseCoopers, also known as PwC, is a multinational professional services network based in London, United Kingdom. It is the second-largest professional services network in the world and is one of the Big Four accounting firms, alon ...
to develop the world’s first trustmark for the sharing economy. Wosskow also currently sits on the
Mayor of London The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the Greater London devolution referendum in 1998, and was the first directly elected mayor in the United Kingdom. The current ...
's Business Advisory Board.


Championing midlife women and The Better Menopause

Following a health scare in July 2022, which saw Wosskow hospitalised and treated with eight months of antibiotics, she was told by doctors that she had also entered perimenopause. After being medically advised to take probiotics, she was unable to find anything on the market to repair both her gut microbiome and balance fluctuating hormones. After extensive research, she teamed up with AllBright business partner Anna Jones again to for
The Better Menopause
With a team including Dr Shahzadi Harper as resident doctor and Nutritional Therapist Joanna Lyall the business launched science-driven supplements Better Gut, a probiotic for women in perimenopause and menopause, followed by Better Night for insomnia, anxiety and sleep disturbance.


Podcast

Wosskow launche
Grit & Grace with Debbie Wosskow
in January 2024 as a movement to change the narrative around midlife; interviewing celebrity guests and experts to challenge the stigma around women during this stage of life, by celebrating wisdom, humour, resilience and reinventions.


Invest In Women Taskforce

Wosskow is co-chair o
The Invest in Women Taskforce
alongside Hannah Bernard, head of business banking at Barclays. Taskforce is an industry-led, government backed initiative with a mission to make the UK the best place in the world to be a female entrepreneur. Wosskow was instrumental in leading Taskforce to exceed its initial ambitious goal of creating one of the world’s largest investment pools of £250m for female-led and mixed businesses. Backed by Chancellor Rachel Reeves in its mission to unlock future economic growth: if women started and scaled businesses at the same rate as men, it would deliver a potential £250 billion boost to the UK economy. The Invest in Women Taskforce investment pool will be deployed via female investment decision-makers across the UK, recognising that female investors are twice as likely to invest in female-led and mixed businesses, breaking down the systemic barriers faced by women entrepreneurs and investors alike.


Advisory, trustee and board positions

Wosskow has been a Non Executive Director for broadcaster
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
since December 2023. She is a Senior Advisor at management consultancy
McKinsey & Company McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinse ...
. Wosskow is Board Trustee and Chair of Development Board at The Women's Prize for Fiction.


References

{{DEFAULTSORT:Wosskow, Debbie 1974 births Living people British women chief executives British chief executives Alumni of New College, Oxford Officers of the Order of the British Empire Businesspeople from Sheffield