Deborah Liu is an American technology executive and the former

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of genealogy company,

Ancestry An ancestor, also known as a forefather, fore-elder, or a forebear, is a parent or ( recursively) the parent of an antecedent (i.e., a grandparent, great-grandparent, great-great-grandparent and so forth). ''Ancestor'' is "any person from ...

from 2021 to January of 2025 Liu served on the board of

Intuit Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparati ...

and

Women in Product Women In Product is a 501(c)(3) nonprofit organization "Equip women to thrive in product management careers at all levels." As of 2020, they have communities in 21 regions, including San Francisco Bay Area, Boston, New York City, Austin, Vancouve ...

Early life and education

Liu is of Chinese descent and her parents emigrated to the U.S. in the 1960s. She was raised in a small town in

South Carolina South Carolina ( ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders North Carolina to the north and northeast, the Atlantic Ocean to the southeast, and Georgia (U.S. state), Georg ...

. She is a graduate of

Duke University Duke University is a Private university, private research university in Durham, North Carolina, United States. Founded by Methodists and Quakers in the present-day city of Trinity, North Carolina, Trinity in 1838, the school moved to Durham in 1 ...

( B.S.E in Civil Engineering) and

Stanford Business School The Stanford Graduate School of Business is the graduate business school of Stanford University, a private research university in Stanford, California. For several years it has been the most selective business school in the United States, adm ...

Career

Liu was director of product for the end-to-end buyer experience at

eBay eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...

and spearheaded the integration between eBay and

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support E-commerce payment system, online money transfers; it serves as an electronic alter ...

. She was director of product marketing management and product management at PayPal. In 2009, she joined

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, where she worked on Facebook Credits and

Facebook Platform The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party software component, third-party developers to create their own application software, applications and services t ...

and helped build their mobile app install ad business. In 2016, as VP of product development, she relaunched

Facebook Marketplace Facebook is a social-network service website launched on February 4, 2004, by Mark Zuckerberg. The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of ...

and became VP of marketplace in 2017. After being at Facebook for 11 years, Liu joined Ancestry.com as its CEO March 1, 2021. She was included on

Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...

's list of "The Most Powerful Female Engineers" and PaymentsSource's list of "The Most Influential Women in Payments", and is a member of the Committee of 100. In August 2022, she published her first book "Take Back Your Power: 10 New Rules for Women at Work". Liu is a seed investor and advisor to startups.

References

Living people EBay employees Facebook employees PayPal people category:American people of Chinese descent American computer businesspeople American technology chief executives 21st-century American businesswomen 21st-century American businesspeople Year of birth missing (living people) Duke University alumni Stanford Graduate School of Business alumni {{DEFAULTSORT:Liu, Deb