Dean Scott Keates (born 30 June 1978) is an English professional
football manager
''Football Manager'', also known as ''Worldwide Soccer Manager'' in North America from 2004 to 2008, is a series of football management simulation video games developed by British developer Sports Interactive and published by Sega. The game beg ...
and former
player
Player may refer to:
Role or adjective
* Player (game), a participant in a game or sport
** Gamer, a player in video and tabletop games
** Athlete, a player in sports
** Player character, a character in a video game or role playing game who i ...
who was most recently the manager of
Wrexham
Wrexham ( ; ) is a city status in the United Kingdom, city in the North East Wales, north-east of Wales. It lies between the Cambrian Mountains, Welsh mountains and the lower River Dee, Wales, Dee Valley, near the England–Wales border, borde ...
.
During his playing career, Keates played as a
midfielder
In the sport of association football, a midfielder takes an Glossary of association football terms#O, outfield position primarily in the middle of the pitch. Midfielders may play an exclusively defensive role, breaking up attacks, and are in t ...
, making his professional debut for hometown club Walsall in 1996. He won promotion six times with three of his clubs – three times with Walsall in 1999, 2001 and 2007, once with
Hull City
Hull City Association Football Club is a professional association football club based in Kingston upon Hull, East Riding of Yorkshire, England. They compete in the , the second level of the English football league system. They play their home ...
in 2004 and twice with
Peterborough United
Peterborough United Football Club is a professional association football club based in Peterborough,
Cambridgeshire, England. The team compete in League One, the third level of the English football league system.
Peterborough United formed in ...
in 2008 and 2009.
Playing career
Walsall
Keates came through the ranks at his hometown club
Walsall
Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
, making his professional debut as a substitute in a 1–0 loss to
Plymouth Argyle
Plymouth Argyle Football Club is a professional association football club based in the city of Plymouth, Devon, England. The team currently competes in EFL League One, the third level of the English football league system. The club has played ...
on 12 October 1996. He made his first start for the club later that season on 25 January 1997, playing the full game in a 3–1 victory over
Notts County
Notts County Football Club is a professional association football, football club in Nottingham, England, which competes in EFL League Two, the fourth tier of Football in England, English football, following promotion and relegation, promotion ...
.
He became a first team regular in the
next season as, at the age of 19, he played in 48 games in all competitions. He scored his first goal for the club in a 1–0 win away at Millwall on 3 December 1997.
Keates was a key member of the ''Saddlers midfield in a successful
1998–99 season, playing in all but three games as Walsall won promotion to
First Division 1st Division or First Division may refer to:
Military
Airborne divisions
*1st Parachute Division (Germany)
*1st Airborne Division (United Kingdom)
* 1st Airmobile Division (Ukraine)
* 1st Guards Airborne Division
Armoured divisions
*1st Armoure ...
as runners-up, ahead of
Manchester City
Manchester City Football Club is a professional association football, football club based in Manchester, England, that competes in the Premier League, the English football league system, top flight of Football in England, English footbal ...
.
Relegation followed the next year as Walsall struggled to adapt to life at a higher level, though the club immediately won promotion back to Division One with a play-off final victory over
Reading
Reading is the process of taking in the sense or meaning of symbols, often specifically those of a written language, by means of Visual perception, sight or Somatosensory system, touch.
For educators and researchers, reading is a multifacete ...
at the end of the
2000–01 campaign. Keates played for the full 120 minutes of the game, which ended in a 3–2 win for Walsall after
extra time
Overtime (OT) or extra time (ET) is an additional period of play to bring a game to a decision and avoid declaring the match a tie or draw where the scores are the same. In some sports, this extra period is played only if the game is required t ...
.
He played 15 games in the
2001–02 season as Walsall survived in the division, before he was released in July 2002.
Hull City
Keates moved to
Third Division club
Hull City
Hull City Association Football Club is a professional association football club based in Kingston upon Hull, East Riding of Yorkshire, England. They compete in the , the second level of the English football league system. They play their home ...
, initially on a non-contract basis, in August 2002.
By the end of September, Keates' displays had earned him a two-year contract, awarded to him by then-Hull manager
Jan Mølby
Jan Mølby (; born 4 July 1963) is a Danish former professional footballer and manager. As a player, he was a midfielder from 1982 to 1998. After starting his career with Kolding, he moved on to Ajax before spending twelve years playing in Engl ...
. Despite new chairman
Adam Pearson's money being pumped into the club on new players, Keates endured a lukewarm season at Hull, playing in 35 league games as they finished mid-table.
The next season,
2003–04, was more fruitful with Hull achieving promotion to the newly named
League One League One or League 1 may refer to:
Association football
* EFL League One, the third tier of football in England.
* China League One, the second tier of football in China
* K League 1, the top-tier football in South Korea
* Lao League 1
* Lea ...
as runners-up. Keates, however, played no part in the campaign after December 2003 – a knee injury that kept him sidelined proved his undoing, as he could not force his way back into the team and subsequently left the club before the end of the season.
Kidderminster Harriers
On 10 February 2004, Third Division club
Kidderminster Harriers
Kidderminster Harriers Football Club are a professional association football club based in Kidderminster, Worcestershire, England. The team competes in the National League North, the sixth level of the English football league system.
Formed in ...
, now managed by former Hull boss Jan Mølby, signed Keates on a free transfer.
He played in eight games as the ''Harriers'' avoided relegation back to the
Football Conference
The National League of English Football Clubs is a professional Association football, football league in England that consists of 72 teams, divided equally between the National League (division), National League North and National League South ...
. Though he played 41 games
the next season, Keates and Kidderminster were relegated.
He left the club at the end of the season, his contract having expired.
Lincoln City
On 1 July 2005, Keates signed for
League Two club
Lincoln City on a one-year deal.
He made his Lincoln debut in a 2–1 defeat to Notts County on 13 August 2005 and scored his first goal for the club in a 1–1 draw with
Rushden & Diamonds
Rushden & Diamonds Football Club was an association football club based in Irthlingborough, Northamptonshire, England. Nicknamed "The Diamonds", the club played at Nene Park. The club's main rivals were county neighbours Kettering Town F.C., Ket ...
later that month. He went on to play 24 games and score four goals for the ''Imps''.
Return to Walsall
Keates re-joined former club Walsall on a free transfer on transfer deadline day in January 2006, after his Lincoln contract was cancelled by mutual consent.
It was initially an unhappy return for Keates as Walsall were relegated to League Two at the end of the season.
Richard Money
Richard Money (born 13 October 1955) is an English former footballer and manager who was most recently manager of National League club Hartlepool United. Before this, he managed Cambridge United, overseeing the side's return to the Football Leag ...
was appointed as the ''Saddlers new manager in May 2006, and under him, Keates was appointed
captain
Captain is a title, an appellative for the commanding officer of a military unit; the supreme leader or highest rank officer of a navy ship, merchant ship, aeroplane, spacecraft, or other vessel; or the commander of a port, fire or police depa ...
. He played a key role in Walsall's promotion as champions back to League One in the
2006–07 season, scoring a career best 13 goals.
Keates was named in the
PFA League Two Team of the Year for the
2006–07 season, as well as being named Walsall's Player of the Season.
Peterborough United
Keates was signed by League Two club
Peterborough United
Peterborough United Football Club is a professional association football club based in Peterborough,
Cambridgeshire, England. The team compete in League One, the third level of the English football league system.
Peterborough United formed in ...
on a three-year deal on 14 May 2007, having refused the offer of a new contract from Walsall.
He played 78 league games, scoring 11 goals, as Peterborough achieved successive promotions to the
Championship
In sport, a championship is a competition in which the aim is to decide which individual or team is the champion.
Championship systems
Various forms of competition can be referred to by the term championship.
Title match system
In this sys ...
.
Keates was released by Peterborough United on 31 December 2009, having not played a minute of football under new ''Posh'' manager
Mark Cooper. He managed just 6 games and 1 goal, against
Newcastle United
Newcastle United Football Club is a professional association football club based in Newcastle upon Tyne, Tyne and Wear, England. The club competes in the Premier League, the top tier of English football league system, English football. Since th ...
at St James Park, in the
2009–10 season before Cooper's arrival.
Wycombe Wanderers
On 21 January 2010, Keates signed for League One club
Wycombe Wanderers
Wycombe Wanderers Football Club () is a professional association football club based in the town of High Wycombe, Buckinghamshire, England. The team competes in League One, the third level of the English football league system.
Founded in 188 ...
on a 6-month contract. He scored his first, and only, goal for the club against
Huddersfield Town
Huddersfield Town Association Football Club is a professional association football club based in Huddersfield, West Yorkshire, England. They compete in , the third tier of English football league system, English football.
Huddersfield Town we ...
on 3 April 2010.
He was released by Wycombe on 10 May 2010.
Wrexham
Keates signed for
Conference Premier
The National League, officially known as Vanarama National League for sponsorship reasons, is a professional association football league in England. The National League is the first division of the National Leagues and step 1 of the National Le ...
club
Wrexham
Wrexham ( ; ) is a city status in the United Kingdom, city in the North East Wales, north-east of Wales. It lies between the Cambrian Mountains, Welsh mountains and the lower River Dee, Wales, Dee Valley, near the England–Wales border, borde ...
two days after being released by Wycombe.
He was named captain for the season, and scored his first goal four games into the season with a 30-yard volley against former club
Kidderminster Harriers
Kidderminster Harriers Football Club are a professional association football club based in Kidderminster, Worcestershire, England. The team competes in the National League North, the sixth level of the English football league system.
Formed in ...
.
In his first season for the club, Keates lead the team to a play-off semi-final against
Luton Town
Luton Town Football Club is a professional association football, football club from Luton, Bedfordshire, England. The club currently competes in EFL League One, the third level of the English football league system. Nicknamed "The Hatters", L ...
but they lost the tie 5–1 on aggregate. In the
2011–12 season Keates played in some major matches, including the
FA Cup
The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...
3rd round match at
Championship
In sport, a championship is a competition in which the aim is to decide which individual or team is the champion.
Championship systems
Various forms of competition can be referred to by the term championship.
Title match system
In this sys ...
club
Brighton & Hove Albion
Brighton & Hove Albion Football Club, commonly referred to as Brighton, is a professional football club based in Brighton and Hove, East Sussex, England. The club competes in the Premier League, the top tier of English football. Their home gr ...
. A draw at Brighton's
Falmer Stadium
Falmer Stadium, currently known as the American Express Stadium for sponsorship reasons and more commonly referred to as the Amex, is a association football, football stadium in Falmer, Brighton and Hove, East Sussex, England. With a capacity o ...
meant a replay was to be played at
The Racecourse
The Racecourse is an open area on the River Wear in Durham, England of total that has been used as a sports ground since at least 1733. It forms part of Durham University's sports facilities as well as hosting local sports clubs. The Racecour ...
which Wrexham lost 4–5 on penalties, the only missed penalty being the first taken by Keates. There was also déjà vu at the end of the season, as Wrexham fell to another play-off semi-final defeat to
Luton Town
Luton Town Football Club is a professional association football, football club from Luton, Bedfordshire, England. The club currently competes in EFL League One, the third level of the English football league system. Nicknamed "The Hatters", L ...
. Despite the disappointment, Keates signed a new one-year deal at the club at the end of the season. The
2012–13 season was disappointing one in the league as Wrexham missed out on a place in the play-offs, finishing in 10th place. The season was still to end with glory for the ''Dragons'', however, as they reached the
2013 FA Trophy Final and beat
Grimsby Town
Grimsby Town Football Club is a professional association football club based in Cleethorpes, North East Lincolnshire, England, that competes in , the fourth level of the English football league system.
Nicknamed "the Mariners", the club was f ...
on penalties at
Wembley Stadium
Wembley Stadium, currently branded as Wembley Stadium connected by EE Limited, EE for sponsorship reasons, is an association football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Sta ...
. After becoming a fans' favourite during his time at the Racecourse, by making 180 appearances in total for the club as captain, he was released in May 2015.
Rhyl
Following his release by Wrexham, Keates joined the coaching staff at the groundbreaking Glyndŵr Wrexham Football Academy. He joined in order to develop his coaching skills and complete his sports coaching degree at the university.
Keates refused to completely hang up his boots, however, and also signed part-time with
Welsh Premier League
The Cymru Premier, known as the JD Cymru Premier for sponsorship reasons, is the national football league of Wales. It has both professional and semi-professional status clubs and is at the top of the Welsh football league system. It was found ...
club
Rhyl
Rhyl (; , ) is a seaside town and community in Denbighshire in Wales. The town lies on the coast of North Wales, at the mouth of the River Clwyd.
To the west is Kinmel Bay and Towyn, to the east Prestatyn, and to the south-east Rhuddlan ...
.
Rushall Olympic
Keates returned to his roots by signing for Walsall-based
Northern Premier League
The Northern Premier League is an English Association football, football league that was founded in 1968. Together with the Isthmian League and the Southern Football League, Southern League it forms levels seven and eight of the English footba ...
side
Rushall Olympic in July 2016. He made seven appearances in the league and two in the
FA Cup
The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...
in a short spell for ''The Pics'' before leaving the club to take over as Wrexham manager.
Management career
Wrexham
Keates was appointed as Wrexham's new permanent manager on 25 October 2016 after a brief interim spell in charge after the sacking of
Gary Mills.
With just nine games of the
2017–18 National League
The 2017–18 National League season, known as the Vanarama National League for sponsorship reasons, was the third season under English football's new title of National League, 14th season consisting of three divisions and the 39th season overall ...
season remaining, Keates left Wrexham for
Walsall
Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
Subsequently, Wrexham failed to make the National League play-offs that season.
Walsall
On 16 March 2018, Keates re-joined hometown club Walsall for a third time, this time as first-team manager.
On 6 April 2019, Keates was dismissed as Walsall manager following a 3–1 home defeat to
Oxford United
Oxford United Football Club () is a professional association football, football club based in Oxford, England. The club compete in the EFL Championship, the second tier of English football league system, English football. Founded as Headingto ...
. This followed winning just three, drawing three and losing 14 of Keates' last 20 games as manager. The following month Walsall were relegated to
League Two.
Return to Wrexham
Keates was re-appointed as Wrexham's new permanent manager on 6 October 2019 after the sacking of
Bryan Hughes. Keates took over with Wrexham in 20th position, one place above the relegation places. On 1 December 2019 the Wrexham A.F.C. board publicly apologised to supporters for poor performances after crisis talks with Keates. This was immediately following a defeat against the then bottom-of-the-table side
Ebbsfleet United F.C.
Ebbsfleet United Football Club is a professional association football club based in Northfleet, Kent, England. The club compete in the National League South, the sixth level of the English football league system.
Founded in 1946 from the merg ...
Wrexham A.F.C. reached the lowest league position in their 155-year history. Following a 1–1 draw on the final day of the
2020–21 season, Wrexham having missed out on play-offs, Keates' contract was not renewed
Playing statistics
Managerial statistics
Honours
Walsall
*
Second Division
In sport, the Second Division, also called Division 2 or Division II is usually the second highest division of a league, and will often have promotion and relegation with divisions above and below. Following the rise of Premier League style compet ...
runner-up:
1998–99; play-offs:
2001
The year's most prominent event was the September 11 attacks against the United States by al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror. The United States led a Participan ...
*
League Two:
2006–07
Hull City
*
Third Division runner-up:
2003–04
Peterborough United
*
League One League One or League 1 may refer to:
Association football
* EFL League One, the third tier of football in England.
* China League One, the second tier of football in China
* K League 1, the top-tier football in South Korea
* Lao League 1
* Lea ...
runner-up:
2008–09
*
League Two runner-up:
2007–08
Wrexham
*
FA Trophy
The Football Association Challenge Trophy, also known as the Isuzu FA Trophy for sponsorship reasons, is a men's football knockout cup competition run by and named after The Football Association (the FA) and competed by mainly National League ...
:
2012–13
1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...
; runner-up:
2014–15
Individual
*
PFA Team of the Year
The Professional Footballers' Association Team of the Year (often called the PFA Team of the Year, or simply the Team of the Year) is an annual award given to a set of 55 footballers across the top four tiers of men's Football in England, En ...
:
2006–07 Football League Two
*
Conference Premier
The National League, officially known as Vanarama National League for sponsorship reasons, is a professional association football league in England. The National League is the first division of the National Leagues and step 1 of the National Le ...
Team of the Year:
2012–13
1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...
*
Walsall
Walsall (, or ; locally ) is a market town and administrative centre of the Metropolitan Borough of Walsall, in the West Midlands (county), West Midlands, England. Historic counties of England, Historically part of Staffordshire, it is located ...
Player of the Year: 2006–07
References
External links
*
{{DEFAULTSORT:Keates, Dean
1978 births
Living people
Footballers from Walsall
English men's footballers
Men's association football midfielders
Walsall F.C. players
Hull City A.F.C. players
Kidderminster Harriers F.C. players
Lincoln City F.C. players
Peterborough United F.C. players
Wycombe Wanderers F.C. players
Wrexham A.F.C. players
Rhyl F.C. players
Rushall Olympic F.C. players
English Football League players
National League (English football) players
Cymru Premier players
English football managers
Wrexham A.F.C. managers
Walsall F.C. managers
National League (English football) managers
English Football League managers