De Echte Bakker (usually written De ''Echte'' Bakker - means: "''The Real Baker''") is an organisation of traditional

baker A baker is a tradesperson who baking, bakes and sometimes Sales, sells breads and other products made of flour by using an oven or other concentrated heat source. The place where a baker works is called a bakery. History Ancient histo ...

ies in the

Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...

, comprising approximately 230 members. The term itself means 'The ''Real'' Baker', and, according to the organization, members must meet a minimum quality requirement. It is financially supported by

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...

, and by sales of its distinctive cake-tins and children's books. In 2002 the logo was changed from the traditional square design showing the figure of the

anthropomorphic Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to ...

''Echte Bakker'', to a skewed version showing the face alone.

External links

De Echte Bakker
Dutch cuisine {{food-company-stub