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The DeGoogle movement (also called the de-Google movement) is a grassroots campaign that has spawned as privacy advocates urge users to stop using
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
products entirely due to growing privacy concerns regarding the company.


Background

As the growing
market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
of the internet giant creates monopolistic power for the company in digital spaces, increasing numbers of journalists and individuals have noted the difficulty to find alternatives to the company's products. Some projects, such as ungoogled-chromium, /e/ and MicroG primarily distinguish themselves from Google-maintained products by their lessened dependence on the company's infrastructure. It can be seen as part of a broader opposition to
big tech Big Tech, also referred to as the Tech Giants or Tech Titans, is a collective term for the largest and most influential technology companies in the world. The label draws a parallel to similar classifications in other industries, such as "Big Oi ...
companies, sometimes referred to as "techlash."


History

In 2008, Lee Hinman began making the move away from Google tools, 'in the interests of privacy', and blogged about his experience in a post entitled 'De-googling'. In 2010, publisher Jack Yan used the term as he removed himself from Google's services, citing privacy concerns. Five days later, Kirk McElhearn wrote a piece about "dropping Google" in ''
Macworld ''Macworld'' is a digital magazine and website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG. History ''Macworld'' was founded by David Bunnell and Cheryl Woodard (publishers) and Andrew Fl ...
'', citing privacy, deletions of Blogger blogs, and censorship. In 2013, John Koetsier of Venturebeat said
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
's Kindle Fire Android-based tablet was "a de-Google-ized version of Android." In 2014, John Simpson of US News wrote about the “
right to be forgotten The right to be forgotten (RTBF) is the right to have private information about a person be removed from Internet searches and other directories in some circumstances. The issue has arisen from desires of individuals to "determine the developmen ...
” by Google and other search engines. In 2015, Derek Scally of Irish Times wrote an article on how to "De-Google your life." In 2016 Kris Carlon of Android Authority suggested that users of CyanogenMod 14 could “de-Google” their phones, because CyanogenMod works fine without Google apps too. In 2018, Nick Lucchesi of Inverse wrote about how
ProtonMail Proton Mail is a Switzerland, Swiss End-to-end encryption, end-to-end encrypted email service launched in 2014 and operated by Proton AG, which also operates Proton VPN, Proton Drive, Proton Calendar, Proton Pass and Proton Wallet. Proton A ...
was promoting how to "be able to completely de-Google-fy your life.” ''
Lifehacker ''Lifehacker'' is a weblog about life hacks and software that launched on 31 January 2005. The site was originally launched by Gawker Media and is owned by Ziff Davis. The blog posts cover a wide range of topics including Microsoft Windows, M ...
'''s Brendan Hesse wrote a detailed tutorial on "quitting Google."
Gizmodo ''Gizmodo'' () is a design, technology, science, and science fiction website. It was originally launched as part of the Gawker Media network run by Nick Denton. ''Gizmodo'' also includes the sub-blogs ''io9'' and ''Earther'', which focus on pop ...
journalist
Kashmir Hill Kashmir Hill (born March 5, 1981) is an American technology author and journalist employed by ''The New York Times''. Her book, ''Your Face Belongs to Us'', explores Facial recognition system, facial recognition technologies. Life and career K ...
claims that she missed meetings and had difficulties organizing meet ups without the use of
Google Calendar Google Calendar is a time-management and scheduling calendar service developed by Google. It was created by Mike Samuel as part of his 20% project at Google. It became available in Software release life cycle#Beta, beta release April 13, 2006, ...
. In 2020, she wrote another article on avoiding large tech companies in which she discussed how disabling Google prevented her from using
Dropbox Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, that offers cloud storage, file synchronization, personal cloud, and Client (computing), client software. Dropbox w ...
,
Uber Uber Technologies, Inc. is an American multinational transportation company that provides Ridesharing company, ride-hailing services, courier services, food delivery, and freight transport. It is headquartered in San Francisco, California, a ...
,
Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
, and
Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in S ...
, and described Amazon and Google as "so embedded in the architecture of the digital world that even their competitors had to rely on their services." In 2022, comic artist and activist Leah Elliott published a
Creative Commons Creative Commons (CC) is an American non-profit organization and international network devoted to educational access and expanding the range of creative works available for others to build upon legally and to share. The organization has release ...
web comic criticizing
Google Chrome Google Chrome is a web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, iPadOS, an ...
's privacy practices, entitled "Contra Chrome."


Response

In 2019,
Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...
gave a refund to phone owners in the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
who were inhibited from using services provided by
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
because so few alternatives exist that the absence of the company's products made normal internet use unfeasible. In 2020,
Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...
launched
Petal Petals are modified leaves that form an inner whorl surrounding the reproductive parts of flowers. They are often brightly coloured or unusually shaped to attract pollinators. All of the petals of a flower are collectively known as the ''corol ...
as an alternative to Google Search.


See also

* Googlization * Criticism of Google *
Big Tech Big Tech, also referred to as the Tech Giants or Tech Titans, is a collective term for the largest and most influential technology companies in the world. The label draws a parallel to similar classifications in other industries, such as "Big Oi ...
*
Alt-tech Alt-tech is a collection of social networking services and Internet service providers popular among the alt-right, far-right, and others who espouse extremism or fringe theories, typically because they employ looser content moderation than m ...


References


External links

* Framasoft's internet degoogling project
Degooglisons-internet
{{Google LLC

Internet privacy Human rights Criticism of Google Boycotts of organizations