Daz is the name of a
laundry detergent on the market in the
United Kingdom and
Ireland and was introduced in February 1953. It is manufactured by
Procter & Gamble and is lower priced than P&G's main brand,
Ariel.
Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including
Danny Baker,
Shane Richie and
Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by
Dom Joly in the
British sketch series
Trigger Happy TV and in a
John Smith's
John Smith's Brewery in Tadcaster, North Yorkshire, England, produces beers including John Smith's, the highest selling bitter in the United Kingdom since the mid-1990s.
The majority of John Smith's sales are of the nitrogenated Extra Smooth ...
advertising campaign featuring
Peter Kay. From 1999 to 2002
Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
From 2002 to 2019, Daz TV commercials were set in an outlandish "
Cleaner Close
Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland and was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel.
Aggressively marketed, it is assoc ...
"
soap opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
.
Daz is available in powder (handwash and automatic), liquid, professional liquid and all-in-one multi-compartment pods, in common with most other P&G laundry detergent brands.
In some packs of 3-in-1 Pods, the individual pods are printed with Daz/Vizir/Tide, as the same product was sold in multiple European markets under different local brands. However, despite the Tide name appearing, they are not the same formulation as
Tide Pods in the USA.
Cleaner Close advertising campaign
From 2002 to 2019, Daz began a series of soap opera style adverts called ''Cleaner Close''. Some of these featured where a new packet Daz or prize give-away as part of the plot, such as a character who either hid money in Daz packets or donated money to Daz in their will.
Other episodes have a character who do not use Daz which causes them problems, which are solved by a character who uses Daz. Cleaner Close is a parody of ''
Coronation Street
''Coronation Street'' is an English soap opera created by ITV Granada, Granada Television and shown on ITV (TV network), ITV since 9 December 1960. The programme centres around a cobbled, terraced street in Weatherfield, a fictional town based ...
'', ''
Brookside'' or ''
EastEnders''. Most of the adverts feature ex-soap stars, sometimes portrayed as a similar character to the one they played in their original soap, and are narrated by
Tony Hirst; who would later star in both Hollyoaks and Coronation Street. Soap stars or ex-soap stars to have appeared in Cleaner Close include:
Michelle Collins (
Cindy Beale in ''EastEnders'',
Stella Price in ''Coronation Street''),
Alison King (
Carla Connor in ''Coronation Street''),
Chris O'Dowd (Brendan Davenport in ''
The Clinic''),
Jennifer Ellison (
Emily Shadwick
This is a comprehensive list of characters from the Channel 4 soap opera ''Brookside'' in alphabetical order by the character's surnames.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
R
S
T
V
W
Y
{{Brookside
...
in ''Brookside'') and
Julie Goodyear (
Bet Lynch
Bet Lynch (also Gilroy) is a fictional character from the British ITV soap opera ''Coronation Street''. Portrayed by Julie Goodyear, the character first appeared on screen during the episode airing on Monday 25 May 1966. Appearing over 25 years, ...
in ''Coronation Street'').
External links
Official website
Laundry detergents
Procter & Gamble brands
Cleaning product brands
Cleaning products
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